Why do clients say they want results... but don’t actually follow through?

In this episode, Zenia sits down with Dr Matt Corbin. A clinician-turned-coach and behaviour change expert, to unpack what’s really going on when clients don’t take action.

This one’s for the coaches and clinicians who care about more than just movement
AND want better results, better retention, and better revenue to match.

What We Cover:

• Why your clients not taking action isn't laziness, it's psychology
• What coaches can learn from clinicians (and vice versa)
• How Matt blends behaviour change with strategy inside his Longevity Project
• Why “avoidance” reinforces client problems (and how to break the loop)
• A sneak peek at Matt’s free ebook: The 17 Laws of Change
• Why your model of the world is not the same as your client’s, and why that matters
• Simple actions to drive behaviour change without being a therapist

💼 Ready to Build a Business That Gives You Time, Profit & Freedom?

This is exactly what we do inside Swift Biz Academy™ to scale beyond 6 figures while getting time back and having a business that works for you (instead of you working hard for it)!

👉 Want to take a look behind the scenes? Check out the Biz Academy Program HERE

🔗 Resources Mentioned:

📕 Matt’s Free Ebook: The 17 Laws of Change
🌐 Website: www.drmattcorbin.com
📸 Instagram: @dr.mattcorbin

Until next time and in whatever you do, Move Swiftly.

Are you spending hours creating one piece of content or writing the perfect reply… but still not seeing real growth in your business?

You’re probably focused on the wrong thing.

In this episode, I’ll walk you through how to finally identify the biggest bottleneck in your coaching business and fix it!

Because the truth is, frustration burns your energy and delays results… and unless you’re fixing the biggest constraint, you’re spinning your wheels.

🔥 Here’s what we cover:

• Why coaches waste energy on tasks that don’t move the needle
• The Mindset Shift Elon Musk used daily (that you should steal)
• Fixing the right “Kink in the Hose”
• Your “How to Fix It” Framework
• Why (and what) to track with your non-negotiable KPIs to scale
• Free Coaching! The exact questions I ask my students when they’re feeling stuck

🎯 By the end of this episode, you’ll know exactly where to focus next to get the biggest ROI from your time, effort, and energy.

Want to find and fix your biggest business bottleneck?

👉 Download the FREE KPI Metric Tracker here

Want more conversions, more time, and more profit?
This is the exact tool I give my students inside the Swift Biz Academy to make data-driven decisions to accelerate growth.

Ready to Scale Your Coaching Biz…

If you're serious about building a coaching business that scales with sanity (not stress), Swift Biz Academy is your next step.
⚡ Apply here

Until next time and in whatever you do, Move Swiftly.

What if integrating just 5 minutes of breathwork a day could help your clients manage pain, reduce inflammation, boost performance, and regulate their nervous system?

Well it can, and here’s why you should be using it…

Breathwork facilitator and neuroscience nerd Ber breaks down the practical, grounded science behind breathwork, so you can use it with clients (or yourself) to clear resistance and finally move forward.

What We Cover
➡️ How Berenice went from skeptical non-spiritualist to full-blown breathwork expert
➡️ The physiological link between breath and pain, performance, and consistency
➡️ Two breathwork styles: the slow parasympathetic kind and the stress-purging kind
➡️ What most people get wrong about “being in their head” (and how breath resets this)
➡️ How to coach clients out of procrastination and into self-belief—without mindset coaching

What You’ll Learn
✅ How to know when breathwork is the missing link in a client’s results
✅ Exactly how long and how often to do breathwork for real change
✅ Why deep exhalation beats deep inspiration for nervous system regulation
✅ The performance benefits of hypoxic breath training
✅ A practical, anti-woo-woo way to use breath to move through resistance

The Science on Cortisol (from Ber, added in post-episode)
When people constantly release cortisol, it suppresses immune function—creating long-term health consequences.

But in short bursts, cortisol actually helps.
These temporary spikes mobilise energy stores and reduce inflammation, which can help the body return to homeostasis instead of staying in a state of chronic stress and dysfunction.

So no, cortisol isn’t “bad.” It just needs to be regulated like everything else.

Want More from Ber?
🔗 Try her free Spotify sessions for focus, calming, or clarity:
10min Fire Breath (for Clarity)
7min Stillness Meditation (for Beginners)

10min Purpose & Power Breathwork (for Focus)

Instagram: @berbreathwork

Ready to scale a sustainable, coaching business that works for you (instead of the other way around)?
Swift Biz Academy is your next step if you're a health coach tired of trading time for money.

🔗 Join Here: www.swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

At 32, I found myself reflecting on the career I built in my 20s:

Fully booked, Go-to expert, flown overseas 3 times to coach world class athletes…

On paper I was a huge success.
And if you’d asked my younger self - she’d say I was doing what I’d always dreamed of.

And yet, I couldn’t shake the quiet voice asking… Is this really it? The feeling that something was missing.

This episode is for the coach who’s quietly wondering if there’s more. The one who still loves what they do, but doesn’t want to keep trading time for money forever. If that’s you? Let’s talk about what’s next.

What We Cover:

➡️ Why “fully booked” isn’t the finish line
➡️ The hidden burnout that comes from 1:1 coaching overload
➡️ The moment I questioned everything (from a rooftop car nap)
➡️ Why success doesn’t always feel how you thought it would
➡️ How a single decision unlocked purpose, freedom, and $40K/month

What You’ll Learn:

✅ Why loving coaching doesn’t mean you have to do it forever
✅ The mindset shift that moved me from capacity to scale
✅ How group programs gave me leverage and lit me up again
✅ Signs it’s time to pivot your business model
✅ The power of support when you’re building something new

If you’re successful on paper but low-key unfulfilled behind the scenes, this is your sign to build something bigger - with more purpose, more freedom, and more impact.

Inside Swift Biz Academy, I’ll show you how to:

→ Go from fully booked to fully scalable
→ Launch a group program without burning out
→ Build a business that supports your whole life—not just your clients

Apply for Swift Biz Academy today:
→ swiftcoachesacademy.com.au/biz-academy

or DM me “SCALE” on IG to chat through if this is right for you first.

Even the best coaches are struggling to generate the same number of leads they once were…

Not because they’re bad at what they do… but because the way they’re asking for clients is outdated.

In this episode, I’ll show you why trust is tanking online, why “Book a Call” is feeling too risky for leads, and how to flip the script using value-packed lead magnets that position you as the go-to.

What We Cover:

➡️ Why online trust is at an all-time low (and what that means for your leads)
➡️ The real reason “Book a Call” isn’t converting
➡️ The 4 traits of lead magnets that consistently bring in clients
➡️ How to fix the most common lead magnet mistakes
➡️ Why giving before you ask is the new lead-gen power play

What You’ll Learn:

✅ How to build a lead magnet that’s an easy yes
✅ What makes a lead magnet flop vs. fly
✅ Why vague freebies repel your dream clients
✅ How to tie your lead magnet directly into your paid offer
✅ 3 example magnets you can swipe + use today

💥 Action Steps:

📝 Create your own lead magnet that:

• Solves one small, specific, known problem
• Is a “heck yes” for your ideal client
• Directly leads into your core offer
• Showcases your unique method

💡 Need inspo? Try:
→ “3 Exercises to Fix Your Desk Posture & Pain Today”
→ “5-Minute Gut Reset: IBS-Friendly Breakfast Formula”
→ “Train Around Injury: 7-Day Movement Plan”

Ditch the “book a call” trap and build a lead magnet that actually books clients.

Learn the strategy step-by-step inside Swift Biz Academy; your proven path to scale with systems that sell.
Apply now at → swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

Ever feel like you're stuck in the 1:1 grind, dreaming of scaling but unsure where to start?

What if you could validate, sell, and design a group program without building it all upfront? (Hint: It’s easier than you think)

In this episode, I share the exact 3-step strategy to launch a group program that guarantees you won’t build a thing until you’ve made cash upfront!

What We Cover:

➡️ The power of environment in shaping your success
➡️ Why traditional program-building keeps you stuck
➡️ The VSC method: Validate, Sell, Create
➡️ Real-life examples from my $511K year
➡️ Overcoming perfectionism and launching with confidence​

What You’ll Learn:

✅ How to test your program idea before building it
✅ Strategies to get paid before creating your program
✅ Tips to stay ahead and adapt based on feedback
✅ Mindset shifts to overcome the fear of imperfection
✅ The importance of selling outcomes, not just coaching

Ready to stop trading time for money and scale your health biz?

Join the Swift Biz Academy and learn the proven steps to build and sell your group program.

Apply now at: swiftcoachesacademy.com.au/biz-academy​

Until next time and in whatever you do, Move Swiftly.

Still stuck creating content every single week, hoping this one finally brings in leads?

Want the stupidly simple Hormozi strategy I used with a million-dollar health clinic for generating 3 x the leads (without paying me thousands)?

This is your shortcut to marketing that gets results (based on your data) that turns lurkers into leads.

In this episode, I break down Alex Hormozi’s “More, Better, New” framework.

You'll walk away with the clarity to audit your marketing, clean up what’s working, and stop wasting time on what’s not.

What We Cover:

➡️ Why “content” often isn’t the answer
➡️ The 3-part framework that will 3x your leads
➡️ How to do a simple marketing audit to drive decisions
➡️ Uncover the truth about what’s actually working in your business

What You’ll Learn:

✅ How to apply Hormozi’s “More, Better, New” breakdown to your lead gen
✅ What 70% of your marketing time should really be going toward
✅ How to identify and double down on your most productive strategies
✅ What to cut (or tweak) when leads slow down
✅ Why “new” ideas should be your last priority

💥 Action Steps for More Leads with Less Effort:

📝 List every current strategy (e.g., IG Reels, podcasts, referrers)
📊 Track how many leads each strategy brings in
🧮Order them from most to least leads
🧠Identify how you can do MORE (70%), then BETTER (20%) with each strategy
🔍Address any NEW (10%) ideas
🗓Make a schedule & execute

Want help turning this audit into a real strategy that actually brings in leads consistently?
Apply for Swift Biz Academy
→ swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

Running ads without a proper system is like pouring water into a leaky bucket.
If you want paying clients (not just clicks!) you need this in place first.

I break down the 4 things I recommend all coaches do before they spend a single cent on ads. If your calendar isn’t full and you’re wondering why your ads aren’t converting, then tune in to this episode ASAP!

What We Cover:
➡️ The difference between ads that flop and ads that crush
➡️ The 4 steps you need to set up before you hit “publish” on your ad
➡️ Why your lead magnet is the foundation of a successful ad strategy
➡️ How to turn clicks into clients (without adding hours to your day)

What You’ll Learn:
✅ How to design a lead magnet that your dream clients actually want
✅ The must-have landing pages (and exactly what to say on each)
✅ What automations to set up that build trust and turn leads into booked calls
✅ How to make your ads pay for themselves!

💬 Got a takeaway or lightbulb moment from this episode?
Slide into my DMs and let’s chat! @zeniawoodofficial

Ready to Have Clients Book in on Auto-Pilot with Forever Funnels™ Built Out in Your Business?
→ DM me the word “Systems Audit” over on Instagram and I’ll See If I Can Help!

Psst: Done with doing business alone?
Wanna Fast-Track Your Results?
Join the Biz Academy: www.swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.