Episodios

  • 276: The Business Case for Employee Engagement in the Wine Industry | Marketing Tip Monday

    276: The Business Case for Employee Engagement in the Wine Industry | Marketing Tip Monday
    Jun 23 2025

    Discover how prioritizing employee engagement can elevate your sustainability efforts and business success. This episode explores real-world examples from Niner Wine Estates, Ancient Peaks, and Hope Family Wines, where workplace culture, strong benefits, and community involvement turn staff into long-term, loyal brand ambassadors. Learn why engaged employees are key to implementing best practices and creating meaningful customer connections.

    Plus, find out how to start empowering your team with a free 30-minute online course.

    Resources:
    • *** Tell Your Sustainable Story Online Course ***
    • 2025 SIP Certified Sustainable Stories – get inspired
    • Apply for SIP Certified Wine
    • Marketing Tips eNewsletter
    • Sustainable Story Worksheet
      • Print
      • Electronic
    Vineyard Team Programs:
    • Juan Nevarez Memorial Scholarship - Donate
    • SIP Certified – Show your care for the people and planet
    • Sustainable Ag Expo – The premiere winegrowing event of the year
    • Vineyard Team – Become a Member
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    4 m
  • 275: Pest Friends: The IPM Simulator Changing How Farmers Think

    275: Pest Friends: The IPM Simulator Changing How Farmers Think
    Jun 19 2025

    Pest Friends is a hands-on simulation that helps farmers make smarter Integrated Pest Management (IPM) decisions—by making the field a game board. Grant Loomis and Jason Thomas, Extension Educators with the University of Idaho, created Pest Friends to help players experience the real-life consequences of pest control. Players manage population dynamics, reacting to pest pressures, and decide when—and if—to intervene with pesticides, habitat modifications, or beneficial insect support. It’s not just educational—it’s a window into how people think about pest management.

    Resources:
    • 266: Soft Pesticide Trial: Powdery Mildew, Downy Mildew, Botrytis, and Sour Rot
    • 271: Integrating Biological Solutions
    • 272: 30 Gophers a Night: Why Barn Owls Belong in Your Vineyard
    • Application of Integrated Pest Management Skills Through a Board Game Simulation
    • Grant Loomis
    • Jason Thomas
    • New Pest Friends’ website helps pest managers thrive
    • Pest Friends Game
    • Pest Friends Game Overview
    • Sustainable Winegrowing Podcast Pest Management Episodes
    Vineyard Team Programs:
    • Juan Nevarez Memorial Scholarship - Donate
    • Online Courses – DPR & CCA Hours
    • SIP Certified – Show your care for the people and planet
    • Sustainable Ag Expo – The premiere winegrowing event of the year
    • Vineyard Team – Become a Member
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    54 m
  • 274: Beyond Foxy: The Case for Hybrid Winegrapes

    274: Beyond Foxy: The Case for Hybrid Winegrapes
    Jun 5 2025
    Can hybrid grapes revolutionize the wine world? Adam Huss — Host of the Beyond Organic podcast and Co-owner of Centralas Cellars breaks down what a hybrid truly is, explaining how traditional breeding — and nature itself — has long crossed grape species. With over 70 grape species worldwide, today's modern hybrids are the result of generations of crossing, backcrossing, and innovation. We explore the impact of WWII on agriculture, France’s ban on hybrids in appellation wines, and why developing new hybrids is critical for disease resistance, flavor discovery, and more sustainable farming. Plus, Adam shares insights into trialing the “married vine” system — a potential game-changer for soil health, pest management, and flavor expression. Resources: 135: Cold Hardiness of Grapevines 217: Combating Climate Chaos with Adaptive Winegrape Varieties 227: Andy Walkers’ Pierces Disease-Resistant Grapes are a Success at Ojai VineyardAdam Huss – LinkedInCentralas Organic Wine Podcast South Central Los Angeles Couple Opens New Winery Dedicated to Organic Values, Transparency, Inclusion Wine’s F- Word Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:03] Beth Vukmanic: Welcome to Sustainable Wine Growing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, Executive Director [00:00:13] In today's podcast, Craig Macmillan, critical resource manager at Niner Wine Estates with longtime SIP Certified Vineyard in the first ever. SIP Certified Winery speaks with Adam Huss, host of the Beyond Organic Podcast and co-owner of Centralis Cellars. [00:00:32] Adam breaks down what a hybrid truly is, explaining how traditional breeding and nature itself has long crossed grape species with over 70 grape species worldwide. Today's modern hybrids are the result of generations of crossing, backcrossing, and innovation. [00:00:50] We explore the impact of World War II on agriculture, France's ban on hybrids and Appalachian wines, and why developing new hybrids is critical for disease resistance, flavor discovery, and more sustainable farming. [00:01:03] Plus, Adam shares insights into trialing the married vine system, a potential game changer for soil health, pest management, and flavor expression. [00:01:12] When Lizbeth didn't get into nursing school on her first try, she could have given up. Instead, she partnered with her mentor Alex, to make a new plan, attend classes part-time, build up her resume and get hands-on hospital work experience. Now Lizbeth has been accepted into Cuesta College's nursing program and her dream of becoming a nurse is back on track. [00:01:36] Lizbeth is a Vineyard Team, Juan Nevarez Memorial Scholar. You can help more students like her who are the children of Vineyard and winery workers reach their dreams of earning a degree by donating to the Juan Nevarez Memorial Scholarship. Just go to vineyardteam.org/donate. [00:01:53] Now let's listen in. [00:01:58] Craig Macmillan: Our guest today is Adam Huss. He is the host of the Beyond Organic Podcast and also co-owner of Centralis Winery in Los Angeles, California. And today we're gonna talk about hybrid grape varieties. Welcome to the podcast, Adam. [00:02:11] Adam Huss: Thanks, Craig. I really appreciate it. Thanks for having me. [00:02:17] Craig Macmillan: So let's just start with the basics. What are hybrid grape varieties? [00:02:22] Adam Huss: I should also say I'm a fan of your podcast as well, so it's really fun to be here. [00:02:26] Craig Macmillan: Thank you. Thank you. [00:02:28] Adam Huss: Been listening for a while. So hybrids, I mean, it's really simple. It's funny, I see stuff on Instagram sometimes where people just are so misinformed and they think that, you know, hybrid means like GMO or something like that. [00:02:41] A hybrid simply is just, you take pollen from grape X, you put it on flowers from grape y, and if those two grapes are from different species, you have a hybrid. If they're from the same species, you just have a cross, and this is something that has been part of traditional breeding since forever. It's also what happens naturally in the wild. [00:03:00] Or I hate, I actually just use two words I try not to use at all, which is like natural and wild, but in forests and streams forests and backyards without human intervention, these pollen get exchanged by wind and everything else and have ...
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    39 m
  • 273: Learn How to Talk SIP with This Simple Framework | Marketing Tip Monday

    273: Learn How to Talk SIP with This Simple Framework | Marketing Tip Monday
    May 26 2025
    [00:00:00] Beth Vukmanic: Training season is fast approaching. It's time to get your hospitality staff prepared to welcome a range of guests from experienced enthusiasts to first timers. [00:00:10] Welcome to Marketing Tip Monday. With SIP Certified. We know that your customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these twice monthly micro podcasts will help you show your dedication to sustainable wine growing. [00:00:29] Most people rarely consider the complex agricultural processes behind their favorite products. Use this opportunity to offer something truly unique insight into what makes your wine sustainable. [00:00:42] Start by covering the basics of what sustainability is while you get to know your guest. Are they familiar with agriculture? Do they know that there is a relationship between the farm and the larger ecosystem? [00:00:53] Sustainability means meeting the needs of today while ensuring that future generations successfully meet theirs. We do this by caring for the three Ps. People, planet, and prosperity [00:01:06] people includes community involvement, charitable donations, continuing education and safety programs. [00:01:12] Planet includes habitat conservation plans, integrated pest management, cover crops, and responsible irrigation [00:01:20] prosperity includes sales and marketing plans, budgets, succession plans, and inventory and production records. [00:01:27] If you're SIP certified, you could explain why your brand is a part of a third party program. Specifically, SIP certified is a certification for sustainable wine growers and winemakers. It uses independent third party auditors to verify the brand's practices and records to ensure that they're meeting strict standards. [00:01:47] Now it's time to show how sustainability is specifically meaningful to your brand. This will help your guests understand what issues are important to you and what you're doing about them. [00:01:57] Follow these three simple steps. [00:01:59] One, download the sustainable story worksheet linked in the show notes. [00:02:04] Two, talk with your vineyard manager, winemaker or general manager to get an example of each of the seven values, which include social responsibility. Water management, safe pest management, energy efficiency, habitat business, and always evolving. [00:02:20] For example, attracting gopher hunting barn owls with barn owl boxes in the vineyard is a great example of safe pest management. And three, pick one value to focus on each month to share a fun story with your guests [00:02:35] if you want to get inspired. We've been collecting sustainable stories from our SIP certified members for the last three years. You can find all of those linked in the show notes. [00:02:45] And if you want to go deeper than the sustainable story worksheet, we have a great free online course that will help you learn what sustainability means in the wine industry and how to tell your own unique sustainable story. [00:02:58] Until next time. This is sustainable wine growing with the Vineyard team. Resources: *** Tell Your Sustainable Story Online Course *** 2025 SIP Certified Sustainable Stories – get inspiredApply for SIP Certified WineMarketing Tips eNewsletterSustainable Story Worksheet PrintElectronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member
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    3 m
  • 272: 30 Gophers a Night: Why Barn Owls Belong in Your Vineyard

    272: 30 Gophers a Night: Why Barn Owls Belong in Your Vineyard
    May 15 2025
    Meet your vineyard night-shift rodent patrol —barn owls. Bob Peak, a dedicated volunteer at Pacific Wildlife Care, shares how these incredible predators consume up to 30 gophers or voles a night. Learn fun facts about their short lifecycle, nesting habits, and how to properly install nest boxes (hint: ventilation and road direction matter!). Discover how you can encourage barn owls to thrive on your land—plus, hear how these owls even foster orphaned chicks. Resources: REGISTER: 6/6/25 Tailgate | Bird Abatement and Managing Wildlife in the Vineyard 58: Barn Owls 84: Falconry Bird Abatement 118: Managing Rodent Pests in Vineyards with Integrated Pest ManagementBuild Your Own Owl Box Cornell Lab All About BirdsNational Wildlife Rehabilitators Association Pacific Wildlife Care The Barn Owl Box CompanyThe Barn Owl Trust (UK)UC Davis Raptor Center Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:04] Beth Vukmanic: Meet your vineyard, night shift Rodent patrol - barn owls. Welcome to Sustainable Wine Growing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, executive director [00:00:18] In today's podcast, Craig Macmillan critical resource manager at Niner Wine Estates with longtime SIP Certified Vineyard in the first ever SIP Certified winery. Speaks with Bob Peak, a dedicated volunteer at Pacific Wildlife Care. [00:00:34] Bob shares how these incredible predators consume up to 30 gophers or voles a night. Learn fun facts about their short lifecycle nesting habitats, and how to properly install nest boxes, hint, ventilation, and road direction matter. [00:00:50] Discover how you could encourage barn owls to thrive on your land plus. Here how these owls even foster orphaned chicks. [00:00:58] If you love this topic and want to learn even more about barn owls, you won't want to miss the June 6th, 2025 tailgate on bird abatement and managing wildlife in the vineyard. [00:01:09] Hosted at Jackson Family Wines Bar M Vineyard in Los Alamos, California. We'll see a live falconry demonstration and learn the latest barn owl research from California Polytechnic State University, including how changes in vineyard habitat affect foraging behavior. To register, just go to vineyard team.org/events or look for the link in the show notes. [00:01:33] Now, let's listen in. [00:01:38] Craig Macmillan: Our guest today is Bob Peak. He is a volunteer with Pacific Wildlife care in SLO County, California. And today we're gonna talk about barn owls. Thanks for being on the podcast, Bob. [00:01:48] Bob Peak: Thank you very much Craig, and I want to thank you and the Niner Wine Estates for this invitation. I think that this going to be very informative and quite fascinating actually. [00:02:00] Craig Macmillan: Yeah, so I'll give you a little bit of background on that. I met Bob, when he came out to Niner Wine estates, looking for clutches, looking for looking for outlets, and we learned all kinds of fascinating things. And I was like, I have got to talk to this guy on the podcast 'cause there's so much information and interesting things about barn owls that I didn't know, until a couple months ago. [00:02:23] But why don't we start with you telling us a little bit about, pacific wildlife Care. [00:02:28] Bob Peak: Yes. Pacific Wildlife Care was started 41 years ago here in the county by home rehabbers. There was no facility. People did their work in their specialty right out of their home, whether it was raccoons or opossums. We people tended to have a different skill that they were good at, and it started with very humble beginnings. [00:02:51] We finally reached a point where we could afford a facility and we went and occupied part of the PG&E power plant there in Morrow Bay. We are right next door to the Marine Mammal Center, if anyone knows where that is, and we are right now in the process of having to move as they are, also as there are plans coming up for the property. [00:03:17] We currently have had some donors step up and provide us with not only the 10 acres of land on Buckley Road in San Luis Obispo, but we are also very quickly in the process of building a brand new facility out there. [00:03:35] Craig Macmillan: That is really great. There's definitely a need for this. How did you personally become involved in wildlife rehabilitation? [00:03:43] Bob Peak: I needed something to do after I retired ...
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    39 m
  • 271: Integrating Biological Solutions

    271: Integrating Biological Solutions
    May 1 2025
    As biological technologies continue to advance, many growers are exploring how best to integrate them into their farming operations. Nevada Smith, Head of Marketing North America, and Robert Blundell, Research Plant Pathologist, both with Pro Farm Group, highlight the role of biological pesticides and biofertilizers in sustainable winegrowing. Biological pesticides, derived from microbial sources or natural products such as plants, fungi, bacteria, or nematodes, play a crucial role in pest management by inhibiting or delaying growth or directly causing pest mortality. Understanding which biological products to use and when to apply them within an integrated pest management system is essential for maximizing their effectiveness. Biofertilizers, which enhance plant health and resilience to abiotic stresses, are another key tool for sustainable viticulture. Nevada and Robert discuss the growing importance of these technologies in improving soil health and supporting long-term agricultural productivity. Resources: REGISTER: 5/9/25 Biochar Field Day 117: Grapevine Mildew Control with UV Light 123: What is Happening in Biologicals for Pest Management and Plant Health 266: Soft Pesticide Trial: Powdery Mildew, Downy Mildew, Botrytis, and Sour Rot Healthy Soils Playlist Integrated Pest Management (IPM) Principles ProFarm What are Biopesticides? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: As biological technologies continue to advance, many growers are exploring how to best integrate them into their farming operations. [00:00:13] Welcome to Sustainable Wine, growing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, executive director. [00:00:23] In today's podcast, Craig McMillan, critical resource Manager at Niner Wine Estates. With Longtime SIP certified Vineyard in the first ever SIP certified winery speaks with Nevada Smith Head of Marketing North America and Robert Blundell research plant pathologist, both with Pro Farm Group. Together, they highlight the role of biological pesticides and bio fertilizers in sustainable wine. Growing [00:00:49] biological pesticides are derived from microbial sources or natural products such as plants, fungi, bacteria, or nematodes. They play a crucial role in pest management by inhibiting or delaying growth or directly causing pest mortality [00:01:04] Understanding which biological products to use and when to apply them within an integrated pest management system is essential for maximizing their effectiveness. [00:01:13] Bio fertilizers, which enhance plant health and resilience to abiotic stresses are another key tool for sustainable viticulture, Nevada and Robert discussed the growing importance of these technologies and improving soil health and supporting long-term agricultural productivity. [00:01:30] If you're gonna be in Paso Robles, California on May 9th, 2025. Join us at Niner Wine Estates for a Biochar Field day. This interactive morning features live demonstrations and expert discussions on the benefits of biochar for soil health and sustainable farming. Learn how to integrate biochar into your farming operations through practical insights and hands-on experiences. Go to vineyard team.org/events or look for the link in the show notes to get registered. [00:02:00] Now let's listen in. [00:02:05] Craig Macmillan: My guest today are Nevada Smith. He is Head of Marketing North America and Robert Blundell, who's a research plant pathologist, both with Pro Farm Group. Thank you for being on the podcast [00:02:15] Rob Blundell: Thank you, Craig. [00:02:16] Nevada Smith: Thank you. [00:02:18] Craig Macmillan: Today we're gonna be talking about bio pesticides and we might as well start with the the basics. What is a biological pesticide? Robert, why don't you start? [00:02:26] Rob Blundell: Yeah, that's a good question, Craig. And and you know, honestly, it's. So when I first was kind of thinking about this, it's not as simple explanation as you might think. It's a constantly kind of evolving term and depending on who you are asking, you can get a, a very different answer. And it's, it's really kind of this large umbrella term. [00:02:42] . It's kind of a microbially based product or natural product typically derived from a plant, fungi, bacteria, nematode, you know. That pretty much has the ability to inhibit or ...
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    39 m
  • 270: Regenerative Farming Practices: Water, Soil, and Habitat | Marketing Tip Monday

    270: Regenerative Farming Practices: Water, Soil, and Habitat | Marketing Tip Monday
    Apr 28 2025
    [00:00:00] Beth Vukmanic: Sustainable farming practices are essential to protect the environment, improve a long-term agricultural productivity and support healthy communities. [00:00:08] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:27] And this week's marketing tip, we're going to take a close look at three areas where regenerative farming practices make a big impact, including water management, soil health, and habitat preservation, [00:00:39] let's kick it off with water management. Water is one of agriculture's most critical resources. Sustainable farmers work carefully to both use water efficiently and protect quality. Anyone who has struggled to keep a plant alive knows that plants don't like too little or too much water and wine. Grapes are no different. [00:00:57] Regenerative farming practices incorporate moisture sensing technologies to help farmers determine irrigation needs when placed in the soil. These devices estimate how much water is available to the plant, and farmers can use this information to avoid both over and under watering their crops. [00:01:13] When it comes to rain, there's a greater impact than just irrigating the grapevines. Heavy rains can pull sediment, nutrients, and other farm inputs into neighboring water bodies. This causes imbalances in the water body ecosystem and could threaten the life within it. [00:01:28] Plant matter can remedy these issues. Roots of living plants spread underground act as a filter that holds sediment in place. Preventing it from exiting the property. Vegetation above ground slows water down as it travels and eases the impact of rain as it hits the ground. Furthering the anti erosion benefits. [00:01:46] The next time you drive past a vineyard, take a look at the plants growing in between the vine rows. Those cover crops are help protecting waterways. [00:01:55] Now let's talk about soil health. Healthy soil is the foundation for a thriving farm and a resilient ecosystem. Sustainable practices aim to keep soils rich in nutrients full of life and resistant to erosion for years to come, [00:02:08] rather than relying on guesswork. Farmers committed to sustainability conduct regular soil tests. This helps them make nutrient management plans that supply the plants with the food that they need without over applying fertilizer [00:02:22] and back to those cover crops. Healthy soils have a lot of life in them. Microbes, fungi and bacteria are key players in decomposition, helping to convert and transport nutrients that are vital to a healthy plant. [00:02:35] While cover crops are a fantastic way to enhance soil biodiversity, their benefits extend even further. They can provide refuge for beneficial insects, prevent erosion and improve water infiltration. [00:02:48] Let's talk about habitat preservation. The influence of farming extends beyond the fence line. Regenerative farmers recognize that their land is part of a larger ecosystem. Protecting natural habitats and promoting biodiversity are key components of responsible land management. Many farmers set aside areas of their property to remain wild or minimally disturbed. [00:03:09] These spaces serve as important refuges for wildlife and help preserve native plant and animal species beyond simply leaving areas undeveloped. Sustainable farmers often actively work to create and maintain habitats that encourage a diversity of species, including pollinators and beneficial insects. [00:03:28] They may also take special measures. To protect endangered species where applicable. [00:03:33] All of these regenerative practices are incorporated into the SIP Certified program. If you want to learn more about being a sustainable wine grower. [00:03:40] Check out SIP certified.org and sign up to complete the program as a self-assessment for free. Until next time, this is Sustainable Wine Growing with the Vineyard team. Resources: *** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineMarketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member
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    4 m
  • 269: From Surplus to Strategy: Managing the Grape Market’s Challenges

    269: From Surplus to Strategy: Managing the Grape Market’s Challenges
    Apr 17 2025
    Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage, discuss key grape and wine industry trends, from oversupply and vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts, and future trends, emphasizing innovation, industry collaboration, and better marketing to stay competitive. Resources: REGISTER: 4/5/25 Fungicide Spraying: Evolving Strategies & Grower Insights Tailgate 258: 5 Ways Certification Makes Brands the SIP | Marketing Tip Monday 259: Winegrape Market Trends of 2024 265: How to Stand Out on Social Media in 2025 268: How to Tackle Leadership Transitions SuccessfullyTurrentine BrokerageTurrentine Brokerage - Newsletter Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. [00:00:11] Welcome to Sustainable Wine, growing with the Vineyard team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic executive director. [00:00:22] In today's podcast, Craig McMillan, critical resource Manager at Niner Wine Estates. With Longtime SIP Certified Vineyard, and the first ever SIP certified winery speaks with Audra Cooper, director of Grape Brokerage and Eddie Urman, central Coast Grape Broker At Turrentine Brokerage, [00:00:41] they discuss key grape and wine industry trends from oversupply to vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts and future trends. Emphasizing innovation, industry collaboration, and better marketing to stay competitive. [00:01:01] If you love infield education and are on California Central Coast on April 25th, 2025, please join us at the fungicide spring tailgate hosted at Cal Poly. In San Luis Obispo, California, Dr. Shunping Ding will share updated results from a 2024 study on fungicide programs using bio fungicides and their impact on grape yield and berry chemistry. Then we'll visit the Cal Poly Vineyard to explore new powdered mildew management technologies and discuss fungicide spraying programs. With farmers from throughout the central coast to register, go to vineyard team.org/events or look for the link in the show notes. [00:01:44] Craig Macmillan: Our guests today are Audra Cooper. She's Director of Grape Brokerage with Turrentine Brokerage. And also, Eddie Urman, who's Central Coast Grape Broker with Turrentine Brokerage as well. And thanks for coming back. This is part two of a, of a, of an episode here. So, I really appreciate you folks making time to come back. [00:02:00] Audra Cooper: Thank you for having us back. We're excited to join you once again. [00:02:04] Eddie Urman: Yeah, thanks for having us. [00:02:05] Craig Macmillan: So Audra, let's start with you. In our last conversation . [00:02:17] And that was kind of where we left it that then started a conversation amongst the three of us afterward. We were like, okay, there's a lot more to talk about here. So let's do it. [00:02:24] Can you give some examples of what you mean by getting ahead of changes? [00:02:30] Audra Cooper: I think it's a sound business strategy to always try and stay ahead of the curve regardless of what component of business or what industry you're in, right? It's just a, a good strategy to have and a good philosophy to have. It's really important in this industry to continue to stay relevant and in order to stay relevant, you have to stay within the trend or ahead of the trend. [00:02:51] Being behind the eight ball is, never a good thing . You need to be ahead of the curve. A good example of that is sustainable certification. And we still have these discussions on the daily and Eddie, you can talk to this too about how often we have to talk about if you're not sustainably certified, you are cutting your buyer pool, probably roughly in half, as I mentioned in the previous podcast, and you're limiting yourself. [00:03:18] And the majority of the practices, most growers are probably already doing, and they're just not going through the certification process and getting that done. And if you look back a little over a decade ago, it was ...
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    40 m
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