276: The Business Case for Employee Engagement in the Wine Industry | Marketing Tip Monday
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276: The Business Case for Employee Engagement in the Wine Industry | Marketing Tip Monday
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Discover how prioritizing employee engagement can elevate your sustainability efforts and business success. This episode explores real-world examples from Niner Wine Estates, Ancient Peaks, and Hope Family Wines, where workplace culture, strong benefits, and community involvement turn staff into long-term, loyal brand ambassadors. Learn why engaged employees are key to implementing best practices and creating meaningful customer connections.
Plus, find out how to start empowering your team with a free 30-minute online course.
Resources:- *** Tell Your Sustainable Story Online Course ***
- 2025 SIP Certified Sustainable Stories – get inspired
- Apply for SIP Certified Wine
- Marketing Tips eNewsletter
- Sustainable Story Worksheet
- Electronic
- Juan Nevarez Memorial Scholarship - Donate
- SIP Certified – Show your care for the people and planet
- Sustainable Ag Expo – The premiere winegrowing event of the year
- Vineyard Team – Become a Member
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