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Super Clinic Project Podcast

Super Clinic Project Podcast

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 Welcome to the Super Clinic Podcast. Where we take regular clinic owners and turn them into cash-based multi-millionaire entrepreneurs. Warning: if you are a doctor who listens to this podcast regularly, you will make millions of dollars. Do not listen to this podcast unless you want to be a multi-millionaire who helps thousands of patients achieve their health goals, and adds more money than you can imagine to your bank account. You’ve been warned!Copyright 2025 All rights reserved. Economía Enfermedades Físicas Gestión y Liderazgo Hygiene & Healthy Living Liderazgo
Episodios
  • 123-Boost Clinic SEO with Darcy Sullivan's Expert Tips

    123-Boost Clinic SEO with Darcy Sullivan's Expert Tips
    Jun 25 2025
    In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Darcy Sullivan, founder of Propel Marketing & Design and host of the Clinic Marketing Podcast. Darcy dives into the often-confusing world of SEO (Search Engine Optimization) and shares actionable strategies to help clinic owners improve their online presence, attract more patients, and grow their businesses. Whether you're a clinic owner just starting out or running a thriving practice, this episode is packed with practical advice to simplify SEO and amplify your results. Key Topics Discussed: What is SEO?Darcy explains SEO as the organic way to improve your visibility online, contrasting it with paid ads.She introduces her “SEO Oreo” analogy:Cookie Wafers: Actions on your website and external efforts.Stuffing: Knowing your target audience and keywords. SEO involves optimizing your website, Google Business Profile, and local rankings. Common SEO Mistakes and Quick Fixes: Ignoring or neglecting your Google Business Profile (GBP).Failing to check for edits or updates to your GBP, which can affect your business visibility.Not providing accurate and complete information, like your Name, Address, and Phone number (NAP).Tips for dealing with negative reviews without engaging in conflicts. DIY SEO for Small Budgets: Focus on these key website pages:HomepageAbout PageGeneral Services PageIndividual Service Pages for revenue-generating servicesContact Page with easy booking options. Reduce friction in the booking process to convert more visitors into patients.Utilize free tools like Google Analytics and GBP Insights to identify peak traffic times and optimize staffing. How to Vet SEO Companies: Questions to ask potential SEO partners:What’s your process?How will this tie into my overall marketing strategy?What reports will you provide, and will I get guidance on understanding them? Avoid companies that promise guaranteed rankings.Look for SEO strategies that also support content for social media and email campaigns. Driving More Website Traffic: Build out specific service pages to target common search terms.Ensure your website is mobile-friendly.Create content around the top 3-5 questions patients frequently ask. Aligning SEO with Your Core Offer: Darcy emphasizes the importance of aligning your SEO strategy with your clinic’s core offerings.Focus on addressing the primary pain points that bring patients in, while building trust to introduce long-term care plans. Memorable Quotes: "Think of SEO like an Oreo cookie: actions on your website, actions outside your website, and the sweet stuff in the middle—knowing your audience and their keywords." — Darcy Sullivan"Your patients aren’t searching for ‘posture correction’—they’re searching for ‘back pain relief.’ Speak their language to connect and convert." — Jennifer Gligoric"Your Google Business Profile is like your clinic’s digital handshake—keep it accurate, complete, and up-to-date to build trust and attract patients." — Darcy Sullivan"Your website needs to make booking an appointment as easy as possible. Reduce friction, and you’ll see more patients walking through your doors." — Jennifer Gligoric Exclusive Resources for Listeners: Darcy has generously provided the following tools to help clinic owners boost their SEO: SEO Workshop: Learn the fundamentals of SEO and how to apply them to your clinic.Boost Your Clinic’s SEO Download: Practical tips and steps to start improving your online presence today. Access these resources at superclinicproject.com. Navigate to the Free Skool section for podcast downloads, workshops, and more. Listener Engagement: Like, share, and review the podcast to help us reach more clinic owners like you.Have a question for Darcy? Visit our homepage to record a message for her. Your question might be featured in a future episode! About Our Guest: Darcy Sullivan is the founder of Propel Marketing & Design and an expert in helping clinic owners navigate the complexities of SEO. She has been a featured speaker for the Chiropractic Success Academy and Modern Chiropractic Marketing Mastermind, and she hosts the Clinic Marketing Podcast. Darcy specializes in simplifying SEO for clinic owners, empowering them to attract more patients and grow their practices. Contact Darcy: Visit superclinicproject.com to access Darcy’s resources or leave her a message.
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    30 m
  • 122- Unlock the Power of Video Content in your Clinic with Bonnie Bruderer

    122- Unlock the Power of Video Content in your Clinic with Bonnie Bruderer
    Jun 19 2025

    In this exciting episode of the Super Clinic Project Podcast, Jennifer Gligoric sits down with Bonnie Bruderer, CEO and founder of Binge Networks, to explore how clinic owners and entrepreneurs can leverage streaming platforms to amplify their message and grow their businesses. Bonnie, a Columbia University-degreed marketing strategist, shares her inspiring journey from life coach to media mogul, producing over 700 TV segments and building a multi-million-dollar streaming and licensing empire.

    They discuss how even small-town clinic owners and service providers can create impactful video content and how there is a space for everyone. Bonnie provides actionable tips on creating professional content with minimal resources, the power of authentic storytelling, and how streaming media can transform businesses by showcasing their expertise and passion.

    Key Takeaways:

    • Why Streaming Media Matters: Learn how video content can help clinic owners build trust, share success stories, and attract new clients.
    • Content Creation Made Simple: Bonnie explains how to create high-quality videos using just a ring light, an iPhone, and a compelling story.
    • Distribution Opportunities: Discover how Binge Networks helps distribute content to platforms with millions of viewers, including licensing deals for educational and niche content.
    • Success Stories: Hear how streaming transformed businesses, including a functional medicine doctor who gained international clients through video content.
    • Free Consultation Offer: Bonnie is offering free consultations to help clinic owners go through ideas and develop a content distribution plan.

    Memorable Quotes:

    1. "Anyone can do this. You don’t have to be great on camera or have a huge following—you just need a passion and a story to tell." – Bonnie Bruderer
    2. "Streaming platforms allow you to bypass traditional gatekeepers, sharing your message directly with millions of viewers who need it most." – Bonnie Bruderer
    3. "With just a ring light, an iPhone, and authentic content, you can create something powerful that transforms lives and grows your business." – Bonnie Bruderer

    Closing Thoughts: This episode is a must-listen for anyone looking to harness the power of video content and streaming to transform their clinic or business. Whether you're just starting out or have a library of videos waiting to be seen, Bonnie's insights will inspire you to take the next step.

    Connect with Us:

    • Never miss a thing at superclinicproject.com
    • Join our Free Skool community for access to a FREE consultation with Bonnie Bruderer.
    • Subscribe, like, and share so everyone can hear these insights.
    • Follow us on all major podcast platforms to never miss an episode!
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    28 m
  • 121: Proven Marketing Strategies for Clinic Growth

    121: Proven Marketing Strategies for Clinic Growth
    Jun 18 2025
    Episode Summary: In this episode of The Super Clinic Project Podcast, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist continue their exploration of Marketing Strategy Part II. They dive deep into the essential elements of clinic marketing, including Root Cause, Proven Process, Core Offer, Price, and Vibe. This episode is packed with actionable insights to help clinic owners stand out, attract the right patients, and build a thriving practice. Key Topics Discussed:

    Root Cause:

    • Learn how to educate patients about the deeper reasons behind their symptoms to build trust and encourage long-term commitment to care plans.

    Proven Process:

    • Discover how to create a unique, branded methodology that showcases your clinic’s expertise and differentiates your services.

    Core Offer:

    • Understand how to combine your promise and proven process into a high-ticket package that delivers transformative results for patients.

    Pricing with Confidence:

    • Explore strategies to present pricing effectively, offering full payment or financing options, while emphasizing the value of solving root causes.

    Front-End Offers:

    • Develop low-barrier entry points like challenges or jump-starts to attract new patients and introduce them to your ecosystem.

    Vibe and Differentiators:

    • Learn how to create a memorable patient experience by leaning into your clinic’s unique personality and turning it up to 11.
    Memorable Quotes:
    • "Patients don’t want quick fixes—they want to solve the root cause of their problems. It’s your job to educate them on why you’re the clinic to do it." – Rory Morgan
    • "Your proven process should be something patients can’t shop around for. It’s your unique methodology that sets you apart." – Jennifer Gligoric
    • "Turn your vibe up to 11. Fully commit to your clinic’s personality and create an experience that people won’t forget." – Tracey Sundkvist

    Listener Engagement:

    • Like, share, and review the podcast to help us reach more clinic owners like you.
    • Follow us on all major podcast platforms to stay updated with new episodes.
    • Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.
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    39 m
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