123-Boost Clinic SEO with Darcy Sullivan's Expert Tips Podcast Por arte de portada

123-Boost Clinic SEO with Darcy Sullivan's Expert Tips

123-Boost Clinic SEO with Darcy Sullivan's Expert Tips

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 In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Darcy Sullivan, founder of Propel Marketing & Design and host of the Clinic Marketing Podcast. Darcy dives into the often-confusing world of SEO (Search Engine Optimization) and shares actionable strategies to help clinic owners improve their online presence, attract more patients, and grow their businesses. Whether you're a clinic owner just starting out or running a thriving practice, this episode is packed with practical advice to simplify SEO and amplify your results. Key Topics Discussed: What is SEO?Darcy explains SEO as the organic way to improve your visibility online, contrasting it with paid ads.She introduces her “SEO Oreo” analogy:Cookie Wafers: Actions on your website and external efforts.Stuffing: Knowing your target audience and keywords. SEO involves optimizing your website, Google Business Profile, and local rankings. Common SEO Mistakes and Quick Fixes: Ignoring or neglecting your Google Business Profile (GBP).Failing to check for edits or updates to your GBP, which can affect your business visibility.Not providing accurate and complete information, like your Name, Address, and Phone number (NAP).Tips for dealing with negative reviews without engaging in conflicts. DIY SEO for Small Budgets: Focus on these key website pages:HomepageAbout PageGeneral Services PageIndividual Service Pages for revenue-generating servicesContact Page with easy booking options. Reduce friction in the booking process to convert more visitors into patients.Utilize free tools like Google Analytics and GBP Insights to identify peak traffic times and optimize staffing. How to Vet SEO Companies: Questions to ask potential SEO partners:What’s your process?How will this tie into my overall marketing strategy?What reports will you provide, and will I get guidance on understanding them? Avoid companies that promise guaranteed rankings.Look for SEO strategies that also support content for social media and email campaigns. Driving More Website Traffic: Build out specific service pages to target common search terms.Ensure your website is mobile-friendly.Create content around the top 3-5 questions patients frequently ask. Aligning SEO with Your Core Offer: Darcy emphasizes the importance of aligning your SEO strategy with your clinic’s core offerings.Focus on addressing the primary pain points that bring patients in, while building trust to introduce long-term care plans. Memorable Quotes: "Think of SEO like an Oreo cookie: actions on your website, actions outside your website, and the sweet stuff in the middle—knowing your audience and their keywords." — Darcy Sullivan"Your patients aren’t searching for ‘posture correction’—they’re searching for ‘back pain relief.’ Speak their language to connect and convert." — Jennifer Gligoric"Your Google Business Profile is like your clinic’s digital handshake—keep it accurate, complete, and up-to-date to build trust and attract patients." — Darcy Sullivan"Your website needs to make booking an appointment as easy as possible. Reduce friction, and you’ll see more patients walking through your doors." — Jennifer Gligoric Exclusive Resources for Listeners: Darcy has generously provided the following tools to help clinic owners boost their SEO: SEO Workshop: Learn the fundamentals of SEO and how to apply them to your clinic.Boost Your Clinic’s SEO Download: Practical tips and steps to start improving your online presence today. Access these resources at superclinicproject.com. Navigate to the Free Skool section for podcast downloads, workshops, and more. Listener Engagement: Like, share, and review the podcast to help us reach more clinic owners like you.Have a question for Darcy? Visit our homepage to record a message for her. Your question might be featured in a future episode! About Our Guest: Darcy Sullivan is the founder of Propel Marketing & Design and an expert in helping clinic owners navigate the complexities of SEO. She has been a featured speaker for the Chiropractic Success Academy and Modern Chiropractic Marketing Mastermind, and she hosts the Clinic Marketing Podcast. Darcy specializes in simplifying SEO for clinic owners, empowering them to attract more patients and grow their practices. Contact Darcy: Visit superclinicproject.com to access Darcy’s resources or leave her a message.
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