In this episode, Amanda shares how her postpartum struggles and tech background led her to build Riley—a tool designed to reduce the mental load of parenting through personalized, science-backed guidance. The conversation covers product vision, AI trust, marketing strategy, and Amanda’s journey as a solo female founder.

About Amanda DeLuca: Amanda DeLuca is a seasoned product leader with over 7 years of experience driving growth, engagement, and AI innovation. Currently the founder and CEO of Riley, an AI-powered parenting assistant, she previously led product teams at Etsy, NerdWallet, and Eventbrite. Amanda is passionate about building user-centric products that create real impact and delight. Her global perspective—shaped by living and working in the U.S., England, and France—is complemented by her academic background in French from Amherst College and NYU Paris.

Here is what we cover:

• Founding Story: Inspired by Amanda’s own postpartum experience and frustration with unreliable parenting advice.
• Product Vision: Riley delivers real-time, personalized support that’s evidence-based and context-aware.
• AI Approach: Uses LLMs + human oversight (e.g., pediatricians) to ensure safe, trusted advice.
• Marketing Strategy: SEO-first with strong performance from Meta, Google, and email; Reddit shows promise in niche parenting communities.
• Privacy & Trust: Strong stance on user data privacy; Riley doesn’t train models on user data.
• Design & UX: Exceptional design is a key differentiator—Amanda’s first hire was a top designer.
• Founder Perspective: As a solo female founder, Amanda draws on her lived experience to build with deep empathy and product-market fit.

To lower your churn, visit https://churnkey.co

-------------------------- About Churnkey --------------------------

Churnkey is the retention automation platform that lowers your churn, boosts your MRR, speeds your growth, and launches your enterprise value to the moon. We help companies stop churn at the point of cancellation, recover failed payments, learn why customers are cancelling, and fix it. We don't just provide data. We take action.

In this episode, Vinay Patankar unpack the company’s founding story, evolution from a horizontal SaaS product to a compliance-focused automation platform, and the growing role of AI in business workflows. The conversation highlights key learnings from building a product in the process management space, the challenges of product-led growth (PLG), and how AI is best used as a supportive tool rather than a human replacement.

About Vinay Patankar: Vinay Patankar is the CEO and founder of Process Street, a leading platform for workflow automation and compliance. With a background in scaling remote teams and a passion for operational efficiency, Vinay built Process Street to streamline recurring work and help businesses automate complex processes. Under his leadership, the company has evolved from a PLG-focused startup to an AI-powered solution serving compliance-heavy industries like HR, IT, and finance.

Here is what we cover:

• Founding & Early Vision

• Built to solve quality control in remote teams.
• Started as a broad, PLG-driven workflow tool.

• PLG Challenges

• Limited virality and single-user value hindered growth.
• Complex setup made quick wins difficult.

• Strategic Pivot

• Compliance-heavy teams (HR, IT, legal) showed higher retention.
• Repositioned as an AI-powered compliance automation platform.

• AI in Business

• AI works best as a copilot, not a replacement.
• Helps automate content, support, and code tasks.
• Tools like Superhuman are redefining inbox and workflow management.

• Barriers & Adoption

• Founders often resist automation due to uncertainty.
• Education and expert guidance ease the transition.

• Looking Ahead

• AI voice assistants with LLMs could drive mass adoption.
• SMB tools are rapidly improving and closing the gap with enterprise tech.

To lower your churn, visit https://churnkey.co

-------------------------- About Churnkey --------------------------

Churnkey is the retention automation platform that lowers your churn, boosts your MRR, speeds your growth, and launches your enterprise value to the moon. We help companies stop churn at the point of cancellation, recover failed payments, learn why customers are cancelling, and fix it. We don't just provide data. We take action.

In this episode, Cristina Flaschen shares how she turned her deep frustration with software integrations into a scalable B2B SaaS business. She discusses falling in love with the problem, identifying the right customers, and competing with bigger players by staying focused on product quality and authenticity. Cristina also opens up about her journey as a non-technical female founder in a technical space, and how empathy and humility have shaped her leadership.

About Cristina Flaschen:

Cristina Flaschen is the co-founder and CEO of Pandium, a platform that helps B2B SaaS companies build and manage integrations at scale. With over 15 years of experience in enterprise software, she launched Pandium to give developers a faster, more flexible integration experience. Cristina is known for her empathetic leadership style and advocacy for diversity in tech.

Here is what we cover:

• Pandium’s Origin: Built from Cristina’s own pain managing integrations—focused on simplicity and scale.
• Problem Obsession: True product-market fit came from constant ideation and passion for solving integration complexity.
• ICP Discovery: Mid-market SaaS companies (1,000+ customers) were the best fit—not small startups or open-source-focused devs.
• Revenue-First GTM: Prioritized paying customers early, guiding pricing and product strategy.
• Integration Complexity: Hard part isn’t APIs—it’s handling third-party systems, data issues, and reliability at scale.
• Leadership & Gender Dynamics: Cristina shares her experience navigating tech as a non-technical female founder.
• Empathy & Humility: Emphasizes listening, asking questions, and caring deeply about people as leadership strengths.
• Customer-Centric Culture: All employees engage with customers, driving better products and insights.
• Competing with Giants: Wins by leaning into product depth, authenticity, and not mimicking bigger competitors.
• Content-Led Growth: Grows through high-quality, founder-led content that reflects the brand’s voice.

To lower your churn, visit https://churnkey.co

-------------------------- About Churnkey --------------------------

Churnkey is the retention automation platform that lowers your churn, boosts your MRR, speeds your growth, and launches your enterprise value to the moon. We help companies stop churn at the point of cancellation, recover failed payments, learn why customers are cancelling, and fix it. We don't just provide data. We take action.