In this episode, Vinay Patankar unpack the company’s founding story, evolution from a horizontal SaaS product to a compliance-focused automation platform, and the growing role of AI in business workflows. The conversation highlights key learnings from building a product in the process management space, the challenges of product-led growth (PLG), and how AI is best used as a supportive tool rather than a human replacement.

About Vinay Patankar: Vinay Patankar is the CEO and founder of Process Street, a leading platform for workflow automation and compliance. With a background in scaling remote teams and a passion for operational efficiency, Vinay built Process Street to streamline recurring work and help businesses automate complex processes. Under his leadership, the company has evolved from a PLG-focused startup to an AI-powered solution serving compliance-heavy industries like HR, IT, and finance.

Here is what we cover:

• Founding & Early Vision

• Built to solve quality control in remote teams.
• Started as a broad, PLG-driven workflow tool.

• PLG Challenges

• Limited virality and single-user value hindered growth.
• Complex setup made quick wins difficult.

• Strategic Pivot

• Compliance-heavy teams (HR, IT, legal) showed higher retention.
• Repositioned as an AI-powered compliance automation platform.

• AI in Business

• AI works best as a copilot, not a replacement.
• Helps automate content, support, and code tasks.
• Tools like Superhuman are redefining inbox and workflow management.

• Barriers & Adoption

• Founders often resist automation due to uncertainty.
• Education and expert guidance ease the transition.

• Looking Ahead

• AI voice assistants with LLMs could drive mass adoption.
• SMB tools are rapidly improving and closing the gap with enterprise tech.

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-------------------------- About Churnkey --------------------------

Churnkey is the retention automation platform that lowers your churn, boosts your MRR, speeds your growth, and launches your enterprise value to the moon. We help companies stop churn at the point of cancellation, recover failed payments, learn why customers are cancelling, and fix it. We don't just provide data. We take action.