What do you do when you realise the career you’ve worked your whole life for… isn’t your dream?

For Hanushka Toni, the answer was simple: leave law and build a luxury resale empire instead.

This episode of The Silly Little Girls Club is a true movie script moment—from being a high-flying solicitor to launching Sellier London, one of the most coveted pre-loved luxury retailers in the world. What started as a small boutique in Knightsbridge is now an industry-changing global business that sells Hermès Birkins, Chanel classics, and the world’s most sought-after designer bags.

But it wasn’t all glossy handbags and champagne. Hanushka shares the real, unfiltered truth about entrepreneurship—being underestimated, getting doors slammed in her face, and even surviving a store burglary.

We also dive into:

💼 How she built an online luxury empire during lockdown

👜 The truth about Hermès "bag culture" and why people pay more for resale

📲 How TikTok helped Sellier rack up 250 million views

💰 Why designer handbags are actually a better investment than stocks

If you've ever dreamed of turning your passion into a thriving business, this episode is for you.

Let’s get into it. 🎧✨

How do you turn a small boutique into a multi-million pound global business?

Ask Hanushka Toni, the former lawyer-turned-CEO of Sellier London, one of the most trusted names in pre-loved luxury fashion.

🎙️ In this episode, we cover:

✅ How Hanushka went from corporate law to selling luxury handbags

✅ How one Instagram post changed her entire business

✅ Why designer bags appreciate in value more than stocks & crypto

✅ The hardest lessons she learned as a female founder in the fashion industry

✅ How she built a viral brand on TikTok with over 250 million views

✅ The shocking truth about influencer marketing in 2024 (does it even work anymore?)

💬 “I always thought you had to be posh and rich to have designer bags—until I realized the resale game changes everything.” – Hanushka Toni

🎧 Listen now & hear how Hanushka made luxury fashion more accessible than ever.

👜 Shop Sellier London HERE

📲 Follow Sellier on Instagram: @sellierknightsbridge

🎙️ Subscribe to The Silly Little Girls Club Podcast HERE

💖 Like & share this episode with your fellow fashion lovers

💬 Comment below with your biggest takeaway from Hanushka’s journey

📢 Tag a...

From writing poems about bees in Year One to writing for Vogue, Refinery29, and Dazed—journalist and copywriter Humeara Mohamed has one hell of a story.

In this raw, warm, and wildly funny episode of The Silly Little Girls Club, she opens up about what it really took to break into the fashion and beauty media industry—from unpaid internships to launching a freelance career from scratch. We talk:

🖊️ Getting published at 14 and knowing her dream job at 17

💻 The reality of freelance journalism (and why £200 a month was the norm at first)

🛍️ Writing beauty copy for Cult Beauty & Estée Lauder

💔 Why she left copywriting to chase her journalism dream

👰‍♀️ Her sitcom-worthy wedding via Zoom during lockdown

🌈 What it means to be a South Asian Muslim woman working in beauty media

💬 And why representation in beauty writing actually matters

This episode is a love letter to creativity, cultural complexity, and the courage it takes to carve out your own path.

🎧 Listen now

📺 Watch the full episode on YouTube → https://youtu.be/n5UqEq_bLmk

Proudly sponsored by @RedkenPro – because good hair and great stories go hand in hand. 💇‍♀️

00:00 – Meet Humeara Mohamed

02:00 – Childhood poetry, creative roots & South Asian family expectations

04:00 – The life-changing magazine internship

08:00 – Interning in Dubai & writing pages before knowing how to get cash out

18:00 – Uni, estrangement, and working 2 jobs to survive

30:00 – Freelance struggles & emailing every PR in London

35:00 – Writing for Vogue, Dazed & Refinery

41:00 – Jack’s conversion, religion & the Zoom wedding

48:00 – Family drama, the imam’s flat & diabetic samosas

50:00 – Pink hair, personal essays & the power of representation

54:00 – The dream guest she hasn’t yet interviewed (manifesting Hailey Bieber)

What do ice baths, neuroscience, and ancient rituals have in common? According to Alanna Kit—everything.

In this episode of The Silly Little Girls Club, Samantha Cusick sits down with Alanna Kit, neuroscientist, entrepreneur, and founder of ARK—London’s cutting-edge wellness sanctuary that merges science, spirituality, and ritual into one transformational space.

From running psychedelic retreats to building a spa that caters to the nervous systems of bankers, Alanna’s journey is as mind-blowing as it is inspiring.

You’ll learn:

• 🧠 Why contrast therapy boosts neuroplasticity (and how it rewires your stress response)
• 💥 Why Alanna says burnout is a gift
• 🌱 How ancient rituals + neuroscience = the future of self-care
• ❄️ What really happens to your brain in an ice bath
• 💫 How to tap into peak experiences without tech or trends
• 🧬 Why she wants ARK to become a psychedelic clinical trial site

This is the episode to listen to if you're craving something deeper than your average wellness chat. Alanna's story will challenge what you think healing looks like—and give you tools to explore your own nervous system in the process.

If you’ve ever experienced burnout, disconnection, or felt like your nervous system is stuck in overdrive—this is for you.

🌐 Check out ARK London: @arccommunity_

📲 Follow Alanna on Instagram: @alannakit

🎙️ More episodes from The Silly Little Girls Club: Binge Episodes HERE

📸 Follow us on Instagram: @sillylittlegirls.club

💇‍♀️ Season 2 sponsored by @RedkenPro – powered by science, trusted by stylists.

What's your biggest takeaway from this conversation? Ever tried contrast therapy or an ice bath? Drop it in the comments 💙👇

🛎️ Don’t forget to LIKE, SUBSCRIBE, and hit the bell so you never miss an episode.

In this powerful and timely episode, Samantha sits down with actress, advocate, and internet icon Bel Priestley—best known for her role as Naomi in Netflix’s Heartstopper—to talk about life, identity, and what it really means to step into your power as a trans woman in the UK right now.

As the UK High Court ruling on trans women in single-sex spaces sparks national debate and confusion, this conversation couldn’t be more relevant. Bel shares her own transition story, the power of trans friendships, and the importance of accurate, authentic representation both online and on screen.

From navigating voice feminisation surgery to becoming a role model for young trans people, Bel opens up with warmth, humour, and razor-sharp insight.

🎧 Topics include:

• Her experience transitioning as a teen and building a community online
• The importance of trans visibility in the media
• The emotional impact of recent legal rulings on the trans community
• What being cast in Heartstopper taught her about self-worth
• Why she’s using her platform to uplift and advocate
• What she wants cis allies to understand right now

📲 Follow Bel Priestley:

Instagram: https://instagram.com/belpriestley

TikTok: https://tiktok.com/@belpriestley

📍Subscribe to The Silly Little Girls Club for new episodes every week: [Insert Subscribe Link]

🔊 Listen now → www.sillylittlegirls.club

🔍 Keywords for SEO:

Bel Priestley, UK High Court trans women ruling, trans rights UK, Heartstopper Naomi, voice feminisation, trans women representation, LGBTQ+ podcast, Bel Priestley interview, trans actress UK, transgender podcast UK, trans role models

Links referenced in this episode:

• redken.co.uk

Have you ever posted something online just for fun—only to have it completely change your life?

That’s exactly what happened to Anisa Sojka, today’s guest on The Silly Little Girls Club. You might know her for her flawless, Rapunzel-worthy hair, but what you might not know is how she took a single social media post and turned it into a multi-brand empire spanning haircare, accessories, and jewellery.

We’re talking about the power of niching down, the reality of growing a personal brand, and how one viral moment can change everything—if you know what to do next.

Anisa shares the behind-the-scenes struggles of launching a product line, the biggest mistakes influencers make when trying to monetise, and her top tips for going viral and staying relevant in an ever-changing social media world.

So grab your headphones (and maybe a silk hair wrap 😉), because this episode is packed with hair, hustle, and hard-earned wisdom.

💡 How do you turn social media into a business? Ask Anisa Sojka, the influencer-turned-entrepreneur who built a global beauty brand—starting with one viral post.

In this episode, we talk about:

✔️ How one Instagram post changed Anisa’s entire career

✔️ The smartest way to grow on social media in 2025 (even when the algorithm feels impossible)

✔️ The story behind Anisa’s cult-favourite hair oil—and why she had to test it for two years before launch

✔️ How to turn a personal brand into a profitable business

✔️ The importance of listening to your audience—and using that data to create products that sell

✔️ The best ways to stay relevant on Instagram, TikTok, and YouTube Shorts

💬 “I didn’t set out to create a brand—I set out to share what I loved. And that’s exactly why it worked.” – Anisa Sojka

🎧 Hit play to learn the strategies that took Anisa from Instagram posts to in-store at Selfridges.

📲 Follow Anisa on Instagram: @anisasojka

🎙️ Subscribe to The Silly Little Girls Club Podcast: HERE

💖 Like & share this episode with your fellow beauty lovers

💬 Comment below with your biggest takeaway from Anisa’s journey

📢 Tag a friend who needs to hear this inspiring story!

#SillyLittleGirlsClub #AnisaSojka #BeautyEntrepreneur #Haircare #ViralSuccess #WomenInBusiness #SocialMediaGrowth #InfluencerToCEO #PersonalBranding #HairGrowthSecrets

Ever feel like you're running on a treadmill of hustle culture, sprinting toward success but never quite getting there? We’ve all been there—rewarding ourselves for late nights, glorifying burnout, and measuring our worth by how busy we are. But what if I told you that working harder isn’t the answer?

In this episode of The Silly Little Girls Club, I sit down with the brilliant Emily Austen, founder of Emerge PR and author of the bestselling book Smarter, to unpack the truth about productivity, business growth, and ditching the toxic hustle mentality for good.

Emily started her PR empire at just 22 years old, navigating betrayals, bad hires, and the steepest learning curve imaginable. Fast forward to today, she’s running a 30-person agency, has a chart-topping book, and has cracked the code on how to work less but achieve more.

We’re talking business betrayals, burnout recovery, and the myth of "doing it all." If you've ever wondered how to scale a business without losing your mind, this episode is your cheat sheet for success—minus the stress.

So grab your coffee (or your martini, I won’t judge), and let’s get into it. 💡✨

💼 Hustle culture is out, smart strategy is in. This week, I sit down with PR powerhouse Emily Austen to talk about working smarter, scaling businesses, and why burnout should NOT be a badge of honour.

🎙️ In this episode, we cover:

✅ How Emily launched her PR empire at 22—and survived a massive betrayal 💔

✅ The biggest hiring mistakes entrepreneurs make (and how to avoid them)

✅ Why hard work alone won’t make you successful (and what actually will)

✅ The secret to sustainable business growth without sacrificing your sanity

✅ How Emily wrote her bestselling book in just 6 weeks (yes, really!)

✅ The mental shift you need to stop being "busy" and start being productive

💬 “For years, I thought burnout was a measure of success. Turns out, it’s just a fast track to exhaustion.” – Emily Austen

If you’re tired of spinning your wheels, drowning in to-do lists, and wondering if success is worth the stress, this episode will be your lightbulb moment.

🎧 Listen now & start working smarter, not harder!

📖 Get Emily’s book, Smarter HERE

🏢 Follow Emerge PR: @emergelondon

📲 Follow Emily Austen on Instagram: @Emilymausten

🎙️ Follow The Silly Little Girls Club Podcast: @sillylittlegirls.club

💖 Like & share this episode with

Podcast Episode Summary/Intro: Sephora x The Silly Little Girls Club – Redefining Beauty, One Conversation at a Time

Welcome back to The Silly Little Girls Club! Today, we’re coming to you live from Sephora, where we’re diving deep into the beauty industry’s most important conversation—true inclusivity. This episode is all about breaking down barriers, challenging outdated beauty standards, and making space for every face, every story, and every woman.

Joining me is Matilda, a powerhouse fundraiser and partnership consultant at Face Equality International—a game-changing organisation fighting for fair representation of people with facial differences. From the realities of working in beauty to the challenges of inclusivity beyond just a marketing trend, we’re getting real about what needs to change.

Expect honest insights, industry truths, and a whole lot of girl power as we unpack how brands—like Sephora—are stepping up to create a space where everyone belongs. Plus, we talk about the shocking impact of AI bias in beauty, the fight against cyberbullying, and why visibility in the beauty world really matters.

This is more than just a podcast episode—it’s a call to action. So grab a coffee (or a Sephora goodie bag if you were in the live audience!), hit play, and let’s get into it. 💄✨

Live from Sephora, this special collaboration with The Silly Little Girls Club dives deep into beauty, inclusivity, and the fight for true representation. Host Samantha Cusick sits down with Matilda, fundraiser and partnership consultant at Face Equality International, to unpack the real impact of diversity in the beauty industry—beyond just marketing buzzwords.

They explore:

💄 Has the beauty industry truly evolved, or is inclusivity just another trend?

🧠 The challenges people with facial differences face in beauty and fashion

📱 How AI and tech are reinforcing beauty biases—and why that needs to change

🌍 Face Equality International’s game-changing advocacy, including their upcoming UN panel

🛍️ Why Sephora’s commitment to inclusivity sets a new industry standard

From personal stories of resilience to the hard truths about the beauty world, this episode is a must-listen for anyone who cares about authentic representation and the future of inclusivity in beauty.

🔊 Listen now and join the conversation!

🔗 Resources & Mentions:

• Face Equality International
• Sephora UK
• Follow The Silly Little Girls Club on Instagram
• Follow Samantha Cusick

💌 Loved this episode? Don’t forget to subscribe, leave a review, and share with a friend! 🎙️✨

This episode is packed...

This week, I’m joined by the one and only Chloe Swift, a hairstyling expert turned social media sensation. Chloe’s story is one of hard work, passion, and breaking boundaries in the digital world. From her early days in a salon to becoming a full-time content creator, Chloe has redefined what it means to blend creativity with business savvy.

💇‍♀️ What’s Inside This Episode?

• 🌟 Chloe’s inspiring leap from hairstylist to social media influencer.
• 📱 The behind-the-scenes of going viral—what works, what doesn’t, and why staying authentic matters.
• 🔍 The importance of niching down and finding your place in a crowded digital space.
• 💬 Honest talk about the stigma around hairdressing and why it’s time for a perception shift.
• 🏆 How Chloe turned her online presence into an award-winning business.

💡 Why You’ll Love This Episode:

Whether you’re a creative looking to scale your online presence or just love hearing about women breaking the mould, Chloe’s journey will leave you feeling inspired and ready to chase your own big dreams.

👯‍♀️ Stay Connected:

Love this episode? Don’t forget to subscribe and follow us for weekly chats with inspiring guests!

💬 Got a story of your own about chasing dreams or breaking barriers? Hit reply or DM us—we’d love to hear it!

🎧 Listen Now!

#SillyLittleGirlsClub #ChloeSwift #WomenInBusiness #HairdresserToInfluencer #PodcastLove #ContentCreationTips #BreakingBoundaries

Memorable Quotes:

- “If you have a skill, you’ll never be out of work—hairdressing gave me freedom.”

- “A niche isn’t limiting—it’s a launchpad for creativity and success.”

- “Social media is an incredible tool, but you have to show up authentically and consistently.”

About Chloe Swift:

Chloe Swift is a content creator and educator who has redefined hairdressing for the digital age. With a loyal following across platforms, Chloe shares expert tips, tutorials, and advice that empower women to embrace their beauty and creativity.

Follow and Support Chloe:

• Instagram
• YouTube
• TikTok

Be sure to subscribe, leave a review, and tune in to another empowering conversation. If you loved this episode, share it with someone who needs to hear Chloe’s story!

🔑 SEO Highlights:

Hairdresser to content creator | How to go viral | Niche marketing tips | Women in business | Breaking stigmas in hairdressing | Building an online brand | Social media tips for creatives