Have you ever posted something online just for fun—only to have it completely change your life?

That’s exactly what happened to Anisa Sojka, today’s guest on The Silly Little Girls Club. You might know her for her flawless, Rapunzel-worthy hair, but what you might not know is how she took a single social media post and turned it into a multi-brand empire spanning haircare, accessories, and jewellery.

We’re talking about the power of niching down, the reality of growing a personal brand, and how one viral moment can change everything—if you know what to do next.

Anisa shares the behind-the-scenes struggles of launching a product line, the biggest mistakes influencers make when trying to monetise, and her top tips for going viral and staying relevant in an ever-changing social media world.

So grab your headphones (and maybe a silk hair wrap 😉), because this episode is packed with hair, hustle, and hard-earned wisdom.

💡 How do you turn social media into a business? Ask Anisa Sojka, the influencer-turned-entrepreneur who built a global beauty brand—starting with one viral post.

In this episode, we talk about:

✔️ How one Instagram post changed Anisa’s entire career

✔️ The smartest way to grow on social media in 2025 (even when the algorithm feels impossible)

✔️ The story behind Anisa’s cult-favourite hair oil—and why she had to test it for two years before launch

✔️ How to turn a personal brand into a profitable business

✔️ The importance of listening to your audience—and using that data to create products that sell

✔️ The best ways to stay relevant on Instagram, TikTok, and YouTube Shorts

💬 “I didn’t set out to create a brand—I set out to share what I loved. And that’s exactly why it worked.” – Anisa Sojka

🎧 Hit play to learn the strategies that took Anisa from Instagram posts to in-store at Selfridges.

📲 Follow Anisa on Instagram: @anisasojka

🎙️ Subscribe to The Silly Little Girls Club Podcast: HERE

💖 Like & share this episode with your fellow beauty lovers

💬 Comment below with your biggest takeaway from Anisa’s journey

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#SillyLittleGirlsClub #AnisaSojka #BeautyEntrepreneur #Haircare #ViralSuccess #WomenInBusiness #SocialMediaGrowth #InfluencerToCEO #PersonalBranding #HairGrowthSecrets