In this episode of the Service MVP Podcast, host Ethan Ralphs welcomes Eric Fleckstein, owner of Wiseway Plumbing, a plumbing veteran with 25 years of experience and over 20 years leading his own successful company.

Eric shares his unique journey into the trades, his "customer-first" philosophy, and how he instills a culture of excellence and care within his team. This conversation goes beyond pipes and wrenches, diving deep into leadership, mentorship, and the invaluable life lessons learned in the service industry.

What You'll Learn:
✅ Eric's foundational philosophy of always doing the job right the first time and protecting customers' health and safety.
✅ How Wiseway Plumbing hires for culture first, ensuring every employee aligns with their core values of integrity and quality.
✅ The critical shift in leadership from traditional, punitive training methods to an inspiring, people-centric approach.
✅ Why Eric believes in continuous training and skill development for his technicians to combat a perceived lack of knowledge in the industry.
✅ The importance of personal accountability and how Eric encourages his team to be proud of every single job.
✅ How a supportive, family-like company culture directly translates into happier customers and more referrals.
✅ Eric's personal lessons on dedication, family involvement, and trusting your gut in both business and life.

💡 Free Resources Mentioned:
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Joe Crisera, America's Service Sales Coach, sits down with Gary Singleton from Apex Service Partners for an incredibly insightful conversation.

Gary shares his remarkable journey, from scaling his own service business (twice!) to becoming a key figure in private equity, focusing on how Apex empowers companies and their people. He reveals the true heart behind Apex's investment strategy and offers invaluable advice for contractors considering acquisition or seeking growth opportunities.

What You'll Learn:
✅ Gary's personal journey of building and selling his successful service business, including lessons learned from scaling "the wrong way" and then "the right way."
✅ The truth about private equity: how it's not all "horror stories" and how Apex Service Partners prioritizes people and culture.
✅ The power of coaching and mentorship in business growth and personal fulfillment.
✅ How to balance financial goals with a people-first approach in your business.
✅ A "super secret list" of what private equity looks for in a contracting company, including revenue targets, residential focus, and profit margins.
✅ Why Apex encourages continued training and coaching for their acquired companies, fostering high-performing teams.
✅ The immense opportunities for employee advancement within a larger private equity structure.
✅ Why it's crucial for business owners to "not chase money, chase a purpose."

This podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.

💡 Free Resources Mentioned:
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, our Marketing Director, Ethan Ralphs, sits down with Chris Fleckstein from WiseWay Plumbing to discuss the crucial foundational steps for marketing success in the home services industry.

Chris shares how he transformed his dad's word-of-mouth plumbing business into a modern, recognizable brand, emphasizing the evolution of marketing from traditional methods to cutting-edge digital strategies. He highlights the "why" behind establishing a strong brand, the growing importance of social media presence (especially on platforms like TikTok!), and the pitfalls to avoid when implementing new technologies.

What You'll Learn:
✅ Why establishing a strong brand identity is the absolute first step in modern marketing for service businesses.
✅ How a hybrid approach of traditional (e.g., branded trucks) and digital marketing (SEO, PPC, social media) is crucial in today's transitioning market.
✅ The undeniable shift towards social media as a primary customer touchpoint and even a search engine, particularly for younger generations.
✅ The surprising power of "entertainment" content on social media for nurturing potential leads and fostering customer loyalty.
✅ Key lessons learned from implementing new internal systems like CRMs, including the importance of trusting your gut and avoiding impulsive decisions.
✅ The critical role of consistent engagement on social media for repeat customers and maintaining brand visibility.

This podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.


💡 Free Resources Mentioned:
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!


#ServiceSales #JoeCrisara #ServiceMVP #HomeServiceBusiness #SalesTraining #contractorsalestraining #plumbing #electrical #electrician #plumbers #HVAC #heatingandairconditioning #salesleads #salestraining #salestrainingcourse #contractorsales #hvacsales #hvacbusiness #successfulsales #hvactraining #salestrainingonline #generatesalesleads #salestipsandtechnicians #sellingtips #plumbersalestraining #plumbersales

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In this episode of the Service MVP Podcast, our Marketing Director, Ethan Ralphs, sits down with Hanna Thomas-Hofmann from The Clear Choice Plumbing. Currently excelling in our Total Immersion program, Hannah shares her fascinating journey from a hospitality career to becoming a skilled plumber, starting as a "COVID plumber" and discovering a passion and purpose she never expected.

What You'll Learn:
✅ How Hanna transitioned from a "bored and anxious" hotel job to finding empowerment and increased earning potential in plumbing.
✅ The surprising mental health benefits and confidence boost that came with working in the trades.
✅ Why customer service skills from hospitality are a secret weapon for success in plumbing.
✅ Practical advice for new technicians entering the trades, including focusing on sustainability and quality over rushing.
✅ Hanna's insights on navigating the trades as a woman, the unexpected challenges, and the incredible community of support.

💡 Free Resources Mentioned:
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-...

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10...

Support the show

What happens when two of the most respected minds in home service—Joe Crisara and Al Levi—sit down for a brutally honest talk about what really makes a business recession-proof, scalable, and team-driven?

In this episode of the Service MVP Podcast, they dig deep into why most companies stay stuck in chaos, and how to escape it through documented systems, training, and leadership that builds a real team—not a mess of disconnected individuals.

What You'll Learn:
✅ Why “winging it” kills consistency, trust, and growth
✅ The difference between SOPs and actual playbooks
✅ How to empower your team through structure, not micromanagement
✅ Why documentation is step one to real training
✅ The role of leadership in modeling the change
✅ How to create accountability from top to bottom
✅ The danger of perfectionism—and what to do instead
✅ How to build a culture of continuous improvement

💡 Free Resources Mentioned:
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-...

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10...

Support the show

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! book.servicemvp.com

Are you stuck offering discounts just to get calls? In this episode of the Service MVP Podcast, Joe Crisara and Ethan Ralphs dive deep into why most marketing strategies fail home service businesses—and how to fix them. Learn why your sales and marketing must work together, what real marketing looks like (hint: it’s not just running ads), and how to turn everyday work into powerful content that drives trust and leads. Stop guessing and start growing with intentional, high-ROI marketing.

What You’ll Learn:

✅ The difference between effective marketing and wasted spend
✅ Why most contractors default to discounts (and what to do instead)
✅ How to align sales and marketing for better conversions
✅ Real examples of marketing strategies that actually work
✅ Simple content ideas that don’t cost a dime
✅ How to create trust and value without lowering your price

This podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.


💡 Free Resources Mentioned:
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

Why Your Home Service Marketing Isn’t Working (And How to Fix It) with Ethan Ralphs

#ServiceSales #Joe Crisara #ServiceMVP #HomeServiceBusiness #SalesTraining #contractorsalestraining #plumbing #electrical #electrician #plumbers #HVAC #heatingandairconditioning #salesleads #salestraining #salestrainingcourse #contractorsales #hvacsales #hvacbusiness #successfulsales #hvactraining #salestrainingonline #generatesalesleads #salestipsandtechnicians #sellingtips #plumbersalestraining #plumbersales

Support the show

Learn how to master brand perception and drive customer loyalty in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Maggie Swift, founder of Unframed Digital, Joe dives deep into how branding, SEO, and thought leadership can transform your home service business.

What You’ll Learn:

• Why strong brand leadership is essential for building trust and closing sales.
• How SEO-driven thought leadership attracts higher-quality leads.
• Practical steps to protect and grow your brand in a competitive market.

This podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.

Support the show

Learn how to price your services for maximum profit in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Ethan Ralphs, Joe breaks down the four pillars of recession-proof pricing and reveals how to boost profits, close more deals, and create lifelong customers in the home service industry.

What You’ll Learn:

• Why 25% net profit is essential to growing a sustainable service business
• How to calculate your true billable hourly rate (and why most contractors are way off)
• Proven pricing strategies like the premium-midrange-economy model that boost conversions up to 70%
• How to build long-term profit centers through service plans, warranties, and consumable memberships
• Tips for creating pricing that customers love and that makes your business more valuable at sale

This podcast is packed with real numbers, real tactics, and real impact. Whether you’re an HVAC pro, plumber, or electrician, these pricing strategies will help you increase revenue, scale sustainably, and thrive—even in a recession.

👉 Want the full in-person experience? Join Joe Crisara live on April 25th in Culver City or stream it online. Get your tickets using the link in the description!

Support the show