In this episode of the Service MVP Podcast, host Ethan Ralphs welcomes Eric Fleckstein, owner of Wiseway Plumbing, a plumbing veteran with 25 years of experience and over 20 years leading his own successful company.

Eric shares his unique journey into the trades, his "customer-first" philosophy, and how he instills a culture of excellence and care within his team. This conversation goes beyond pipes and wrenches, diving deep into leadership, mentorship, and the invaluable life lessons learned in the service industry.

What You'll Learn:
✅ Eric's foundational philosophy of always doing the job right the first time and protecting customers' health and safety.
✅ How Wiseway Plumbing hires for culture first, ensuring every employee aligns with their core values of integrity and quality.
✅ The critical shift in leadership from traditional, punitive training methods to an inspiring, people-centric approach.
✅ Why Eric believes in continuous training and skill development for his technicians to combat a perceived lack of knowledge in the industry.
✅ The importance of personal accountability and how Eric encourages his team to be proud of every single job.
✅ How a supportive, family-like company culture directly translates into happier customers and more referrals.
✅ Eric's personal lessons on dedication, family involvement, and trusting your gut in both business and life.

💡 Free Resources Mentioned:
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

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In this episode of the Service MVP Podcast, Joe Crisera, America's Service Sales Coach, sits down with Gary Singleton from Apex Service Partners for an incredibly insightful conversation.

Gary shares his remarkable journey, from scaling his own service business (twice!) to becoming a key figure in private equity, focusing on how Apex empowers companies and their people. He reveals the true heart behind Apex's investment strategy and offers invaluable advice for contractors considering acquisition or seeking growth opportunities.

What You'll Learn:
✅ Gary's personal journey of building and selling his successful service business, including lessons learned from scaling "the wrong way" and then "the right way."
✅ The truth about private equity: how it's not all "horror stories" and how Apex Service Partners prioritizes people and culture.
✅ The power of coaching and mentorship in business growth and personal fulfillment.
✅ How to balance financial goals with a people-first approach in your business.
✅ A "super secret list" of what private equity looks for in a contracting company, including revenue targets, residential focus, and profit margins.
✅ Why Apex encourages continued training and coaching for their acquired companies, fostering high-performing teams.
✅ The immense opportunities for employee advancement within a larger private equity structure.
✅ Why it's crucial for business owners to "not chase money, chase a purpose."

This podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.

💡 Free Resources Mentioned:
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, our Marketing Director, Ethan Ralphs, sits down with Chris Fleckstein from WiseWay Plumbing to discuss the crucial foundational steps for marketing success in the home services industry.

Chris shares how he transformed his dad's word-of-mouth plumbing business into a modern, recognizable brand, emphasizing the evolution of marketing from traditional methods to cutting-edge digital strategies. He highlights the "why" behind establishing a strong brand, the growing importance of social media presence (especially on platforms like TikTok!), and the pitfalls to avoid when implementing new technologies.

What You'll Learn:
✅ Why establishing a strong brand identity is the absolute first step in modern marketing for service businesses.
✅ How a hybrid approach of traditional (e.g., branded trucks) and digital marketing (SEO, PPC, social media) is crucial in today's transitioning market.
✅ The undeniable shift towards social media as a primary customer touchpoint and even a search engine, particularly for younger generations.
✅ The surprising power of "entertainment" content on social media for nurturing potential leads and fostering customer loyalty.
✅ Key lessons learned from implementing new internal systems like CRMs, including the importance of trusting your gut and avoiding impulsive decisions.
✅ The critical role of consistent engagement on social media for repeat customers and maintaining brand visibility.

This podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.


💡 Free Resources Mentioned:
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!


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