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Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

Unlock the secret behind TikTok Shop’s explosive growth in 2025! In this action-packed 10-minute deep dive, Jordan West—founder of Social Commerce Club (one of North America’s top TikTok Shop agencies)—walks you through everything you need to know to turn TikTok Shop into the heartbeat of your brand:

1. Why TikTok Shop Is More Than “Just” Sales
   • Discover how TikTok Shop powers your content, supercharges brand awareness, and drives traffic all the way to your website, Amazon listings, Meta ads, and beyond.
   • See real-world examples of the “halo effect” in action: even if someone doesn’t check out through TikTok Shop, that first touch sends them to purchase everywhere else.
2. The $250K “Small Creator” Case Study
   • Learn how a creator with under 10K followers generated $250,000 in gross merchandise value—no fancy studio, no big budget, just smart seeding and creator-led incentivization.
   • Get the step-by-step breakdown: how we shipped samples, identified unicorn videos, and sparked ad spend behind winning content.
3. Jordan’s 8-Step Full-Funnel Framework
   • Seed 100 samples → Spot the top 20 videos → Scale the top 4 unicorns with Video Shopping Ads → Repurpose UGC across Meta, YouTube, Shopify PDPs, Amazon listings → Build a creator community on retainers → Signal the winning metrics (CTR, CPM, watch-time) → Reinvent your landing pages with creator styling → Unify all channels around one core content engine.
   • Each step is packed with tactical “playbook” advice you can implement today.
4. Insider Tactics to Find, Nurture & Reward Unicorn Creators
   • Where to look for high-converting talent, how to structure retainers and affiliate deals, and why shifting from “influencer” to “salesperson” mindset unlocks unlimited scale.
5. Bonus: Co-Branded Creator Funnels
   • See how to build dedicated landing pages featuring your top creators’ UGC, complete with affiliate codes and white-listed traffic campaigns—an authentic, trust-driven strategy that’s currently crushing ROAS for multiple brands.

Whether you’re an e-commerce founder mapping out your 2025 growth plan, a marketing manager looking to unlock new awareness channels, or an agency pro eager to add cutting-edge playbooks to your roster, this video is your blueprint for creator-powered commerce at scale.

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In this deep-dive conversation, Jordan West welcomes Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack exactly what it takes to build—and lead—a billion-dollar brand in 2025.

From humble beginnings in a single-stall garage to scaling a global operation with hundreds of thousands of square feet of manufacturing, Curtis shares the raw decisions, leadership principles, and mindset shifts that have fueled exponential growth.

Timestamps:

• 00:07 – Intro: “How do you build a billion-dollar brand in 2025?”
• 01:44 – The march from $1 M to $100 M, and why most entrepreneurs stumble before this line in the sand.
• 03:30 – Curtis’s top five hair-trigger decisions—what happened when playing it safe would have killed the business.
• 10:30 – The moment Jordan realized he needed to “level up” personally and professionally.
• 17:11 – Why today’s market turmoil is a gift in disguise for anti-fragile leaders.
• 19:23 – Firing as an act of service: how letting people go can be the best thing you do for them—and your company.
• 25:44 – Crafting authentic LinkedIn posts: a peek inside Curtis’s morning ritual.
• 41:04 – Curtis’s path to sobriety and why it shaped every business choice he’s made since.

What You’ll Learn

• The Exponential Playbook
  How Curtis and his team consistently doubled revenue year-over-year—from $1 M to $2 M, then to $4 M, $8 M, and beyond—and why hitting that first $100 M profitable milestone is the real launchpad for a true empire.
• Thinking Two Stages Ahead
  Why surrounding yourself with leaders two levels above you is non-negotiable, and how “the law of the lid” caps your team’s potential to your own.
• Decision-Making Under Pressure
  Five pivotal “50/50” calls Curtis made that could have broken the company—yet, with the right game-plan, became its greatest catalysts.
• Anti-Fragility & Opportunity in Adversity
  Turning a brutal $3 M liability hit and industry-wide headwinds into your greatest competitive advantage.
• Building & Pruning A-Player Teams
  The ruthless kindness of firing someone “for their own good,” and why investing years to find the right leaders pays exponential dividends.
• Sobriety as a Leadership Superpower
  How mastering addiction taught Curtis the art of clear, decisive action—and why life’s toughest battles prepare you for business’s biggest wins.
• Personal Branding for Scale
  Real-world LinkedIn tactics that don’t just generate followers, but open doors to boardrooms, partnerships, and talent pipelines you never dreamed possible.

Guest info:
Linkedin: linkedin.com/in/curtis-matsko

Twitter: twitter.com/CurtisMatsko

Website: https://www.portlandleathergoods.com/

If you’re ready to break through your own ceiling—whether you’re at $1M, $100M, or beyond—this episode will give you the blueprint to think bigger, move faster, and lead harder than ever before.

Send us a text

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

Struggling with Meta CPMs rising 30 % while TikTok creators cash in?

Welcome to the playbook you’ve been waiting for. In this hands-on workshop, Social Commerce Club founder Jordan West shows you how to turn TikTok Shop user-generated content into high-performing creator-handle ads across Meta, YouTube Shorts, and beyond—without paying $450 for a single UGC clip.

Timestamps:

00:00 – 02:40 Why “Whitelisting on Steroids” Beats Brand Ads

02:41 – 07:00 Live Case Study: $3.5 K Spend → $55 K Revenue

07:01 – 13:20 Tool Stack Deep Dive (Refundle demo)

13:21 – 21:45 Building the Cross-Channel Content Engine

21:46 – 29:30 30-Day Rollout Plan & Budget Allocation

29:31 – 33:00 Advanced Tactics: CPM-Arbitrage + Pay-Per-Impression Deals

What You’ll Learn:

• Why creator-handle ads win: the hard numbers behind 60 % higher CTR and 50 % lower CPA compared with brand-run creative.
• One-click whitelisting workflow: how Refundle surfaces high-GMV TikTok posts and auto-requests creator permissions—no spreadsheets, no DMs.
• Cross-channel deployment: copy-paste winning TikTok hooks into Meta Advantage+ and YouTube Shorts to exploit cheap, fresh impressions.
• 30-day game plan: audit your top creators, launch three test ad sets, and scale spend while the algorithm does the heavy lifting.
• Scaling secrets: CPM-arbitrage, creator rev-share vs. flat CPM payouts, and bundle offers that bump AOV by 20 % or more.

Who Should Watch

• DTC brands doing $50 K–$5 M per month that need a scalable edge beyond Meta ads.
• Growth agencies searching for a repeatable, measurable lever clients will gladly pay for.
• SaaS founders & info-product creators looking to borrow creator trust and shorten sales cycles.

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What happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built?

That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio’s first European acquisition. But here’s the twist: Ben got the brand back. And now, he’s sharing the *entire resurrection journey in public.

In this no-BS episode of **eCommerce OS Fast Track**, we break down:

• The inside story of selling to Thrasio and what really went down
• The operational chaos that led to the brand's collapse
• Why most Amazon aggregators failed (and what founders can learn)
• How Ben is rebuilding the brand with radical transparency
• Tactical moves for DTC revival, email capture, content, and CX
• What *NOT* to do when scaling through acquisition

Whether you’re building a $1M brand or eyeing an 8-figure exit, this is essential viewing. Ben’s story is a cautionary tale, a comeback playbook, and a masterclass in eCommerce brand-building rolled into one.

Hit the bell to follow the full turnaround in real time.

Send us a text

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

Most ecommerce brands are stuck on the same treadmill — chasing paid traffic, tweaking ads, and watching customer acquisition costs rise every quarter.

But what if the highest-leverage growth channel you’re ignoring… is already sitting in your inbox?

In this episode of Secrets to Scaling Your Ecommerce Brand, host Jordan West is joined by Marc Rodill, passive revenue strategist and creator of the Reverse JV Method — a counterintuitive growth system designed to help brands tap into free, warm traffic without burning cash on paid ads or giveaways.

Marc breaks down how top-performing ecommerce brands are using joint ventures to grow faster, strengthen customer loyalty, and boost profits — all without increasing fulfillment or ad spend.

Here’s What You’ll Learn:

• Why 95% of brand partnerships flop — and how to fix them fast
• The “Frictionless JV” model that works even if you have a tiny list
• How to create revenue streams with zero fulfillment costs
• The psychology of building trust with bigger brands (without begging for collabs)
• Real-world examples of JV deals you can steal and use this week
• Why media and audience ownership are the new ecommerce superpowers in 2024

Follow Marc Rodill on:

Site: https://10minuteecomsuccess.com/

LinkedIn: linkedin.com/in/marcrodill

Whether you’re doing $50k/month or leading a multi-7-figure team, this episode will change how you think about growth.

No ad spend. No CAC. Just smart strategy — and untapped partnerships hiding in plain sight.

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Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox.

So, how do you break out?

In this power-packed episode of Ecommerce OS Fast Track Sessions, Jordan West is joined by 8-figure Amazon seller Charles Chakkalo, who’s navigating the exact transition from Amazon dominance to owning the DTC game.

Together, they unpack the mindset, systems, and strategies required to go from platform prisoner to brand-first operator—without burning out or bleeding cash.

What You’ll Learn in This Episode:

• The mindset shift every Amazon seller must embrace before launching DTC
• Why community and email marketing are the hidden engines of DTC growth
• How Charles is building DTC infrastructure—starting from zero owned audience
• The power of TikTok Shop + Shopify as a dual-channel growth strategy
• A step-by-step walkthrough of Amazon’s external traffic strategy to boost ranking and cut fees
• How to leverage PixelMe and AI tools to own attribution and maximize LTV
• The difference between demand capture vs. demand generation—and how to win at both

Whether you’re an Amazon seller ready to own your customer data, or a DTC brand trying to build real community, this episode is your roadmap to unlocking sustainable scale.

Follow Charles Chakkalo on:

Site: https://chakkalo.com/

LinkedIn: linkedin.com/in/charleschak

Twitter: https://x.com/CharlesEcom1

Drop a comment if this episode resonated—or tell us where you’re stuck in the Amazon-to-DTC journey.

Don’t forget to like, subscribe, and hit the bell for more fast-track sessions like this one.

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TikTok Shop isn’t just a sales channel — it’s the engine behind your entire content and performance strategy.

In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning creator content into a full-funnel growth machine. From seeding strategies to landing page hacks, he explains how brands are winning across TikTok Shop, Amazon, DTC, YouTube, and Meta — all with one unified system.

What you’ll learn in this video:

• How to find your top-performing creators using the 80/20 seeding rule — without wasting time or inventory.
• How to build a scalable creator community that consistently drives $250K+ in GMV each month.
• When and how to use VSAs (Video Sales Agents) and co-branded landing pages to maximize conversions and track ROI.
• How to unify your marketing funnel so your TikTok Shop strategy also fuels Meta ads, YouTube content, and Amazon listings — leading to a 4x ROAS across channels.

This is the unfiltered, actionable playbook that top brands are using to dominate TikTok Shop in 2025 and beyond.

Timestamps:

• 00:05 – Why TikTok Shop creator content powers the whole funnel
• 02:30 – The new rules of creator-led growth
• 04:00 – Seeding strategy: how to find your unicorn creators
• 07:10 – When to use VSAs vs GMV Max
• 14:10 – Creator community building with Reacher + Retainers
• 21:00 – Why unification is your next growth edge
• 25:00 – How to repurpose TikTok content across Amazon & D2C
• 30:00 – The TikTok Shop landing page hack

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