The $6M Amazon Brand They Ruined—Now I'm Rebuilding It From Scratch
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The $6M Amazon Brand They Ruined—Now I'm Rebuilding It From Scratch
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What happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built?
That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio’s first European acquisition. But here’s the twist: Ben got the brand back. And now, he’s sharing the *entire resurrection journey in public.
In this no-BS episode of **eCommerce OS Fast Track**, we break down:
- The inside story of selling to Thrasio and what really went down
- The operational chaos that led to the brand's collapse
- Why most Amazon aggregators failed (and what founders can learn)
- How Ben is rebuilding the brand with radical transparency
- Tactical moves for DTC revival, email capture, content, and CX
- What *NOT* to do when scaling through acquisition
Whether you’re building a $1M brand or eyeing an 8-figure exit, this is essential viewing. Ben’s story is a cautionary tale, a comeback playbook, and a masterclass in eCommerce brand-building rolled into one.
Hit the bell to follow the full turnaround in real time.
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