In this episode of Savvy Marketing for Small Business, we dive into the second pillar of the Profit Marketing Method: Attract—because getting the right people to pay attention is the first step toward making sales.

We talk about why attracting everyone is a waste of energy, how clarity on who you help and how you help them is magnetic, and why your social media profile acts like a storefront that can either invite or repel potential clients.

We also unpack what makes content truly irresistible by speaking your dream client’s language and blending story, authority, and personality to create connection.

If you're tired of crickets or chasing down unqualified leads, this episode shows you how to shift the energy so your audience starts coming to you.

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➡️ Save your seat inside the Audience Growth Challenge HERE!

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In Episode 1 of the podcast series The Profit Marketing Method, titled “Why Random Marketing Isn’t a Strategy,” host Samantha Sheppard dives into the chaos of unplanned marketing and why it’s leaving business owners burned out and stuck.

She calls out the “spaghetti strategy”—throwing content out and hoping something sticks—and explains how this leads to inconsistent results and wasted energy.

Instead, she introduces the Profit Marketing Method, a five-part system (Foundation, Attract, Nurture, Convert, Retain) designed to turn marketing into a streamlined, strategic, and profitable process. The episode focuses on the power of having a plan and lays the groundwork for building a marketing system that gets results.

Listeners are invited to ditch the guesswork and join the Audience Growth Challenge to finally market with purpose—not pressure.

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➡️ Save your seat inside the Audience Growth Challenge HERE!

➡️ DMA's - Daily Marketing Activities Checklist: Click HERE

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In this episode of Savvy Marketing for Small Business, I’m joined by the incredible Sarah Stokes from The Juicy Good Life, and we’re diving deep into the power of decision-making. If you’ve ever felt stuck, overwhelmed, or unsure of your next move—this conversation is the permission slip you didn’t know you needed.

We talk about what holds people back from making life-changing decisions, why clarity is often on the other side of action, and how to shift from indecision to empowerment. Whether you’re standing at a crossroads in business or life, this episode will give you the encouragement (and practical tools) to stop overthinking and start moving toward your juicy good life.

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Connect with Sarah Stokes Here: https://www.thejuicygoodlife.com

➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy): https://samanthasheppardconsulting.com/

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In this episode of Savvy Marketing for Small Business, Samantha gets real about something every entrepreneur faces—marketing mistakes.

From messy launches and “meh” messaging to ghosting your audience after a big push, she breaks down the top five blunders small business owners make and how to recover from them without spiraling.

You’ll learn why marketing missteps are actually goldmines for growth, how to pivot like a pro, and the exact three-step recovery plan to bounce back stronger. Whether your last post flopped or your brand looks like a Pinterest board exploded, this episode will leave you feeling empowered, encouraged, and ready to try again. Grab your favorite drink and tune in—because progress > perfection every single time.

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🎧 Mentioned: [Magnetic Marketing Academy – your roadmap to simplify and master your marketing]

🎧 Mentioned: [FREE 14-Day Content Calendar - let me help you write the next 2 weeks of content with confidence]

Have a question? Send me an email to samantha@samanthasheppardconsulting.com

In this episode of Savvy Marketing for Small Business, Samantha Sheppard dives into the essentials of building a strong brand identity and positioning it effectively in the market.

She shares simple, actionable strategies for defining your brand personality, creating a consistent visual identity, and carving out your unique space in the minds of your ideal clients. With practical tips and relatable stories, Samantha helps busy women in business understand that branding is more than just a logo—it’s the foundation of every marketing effort.

She wraps up with a powerful invitation to join the Magnetic Marketing Academy for step-by-step support in building a brand that stands out and attracts the right clients.

As mentioned in this episode:

Magnetic Marketing Academy - Where Women in Business Turn Branding into Brilliance. Grab your seat TODAY!

https://samanthasheppardconsulting.com/master-your-messaging

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➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy): https://samanthasheppardconsulting.com/

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In this episode of the Savvy Marketing for Small Business podcast, we’re breaking down why freebies—like e-books, checklists, and templates—are a total game-changer for your marketing strategy.

I’m sharing how these lead magnets help you move your audience off rented social media land and onto your own email list, where you can build trust and turn followers into paying clients.

Plus, I’m dropping ideas for quick, high-impact freebies that will have your audience saying, “Take my email already!” Tune in to learn how to bridge the gap between social media followers and real sales.

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➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy): https://samanthasheppardconsulting.com/

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In this episode of Savvy Marketing for Small Business, Samantha breaks down the four key ingredients every woman in business needs to build a successful, client-attracting brand: a clear vision, messaging that connects, a simple repeatable strategy, and a supportive community.

If you're tired of working hard with little to show for it, this episode will help you cut through the confusion and start focusing on what actually moves the needle.

Plus, she shares how the Magnetic Marketing Academy can help you turn your scattered efforts into a streamlined system that brings in consistent results—without the burnout.

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➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy): https://samanthasheppardconsulting.com/

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

4o

In this empowering podcast episode, I sat down with Sharon Hines, a decluttering expert who helps women clear the chaos from their homes, minds, and schedules so they can reclaim their peace—and their productivity.

Sharon shares how simplifying your space and routines isn’t just about having a tidy house; it’s about making room for what really matters—like growing your business and showing up as your best self. We dive into practical tips for creating systems that support your goals, why clutter can silently sabotage your focus, and how to trade overwhelm for clarity.

If you’re craving more calm, control, and white space in both life and business, this episode is your permission slip to start fresh.

Want to connect with Sharon?

Website: http://www.sharonehines.com for all kinds of blog posts, including ones on the systems we talked about in the podcast.

Instagram: https://www.instagram.com/sharon_simplyhome/

Book: https://www.sharonehines.com/HomeonPurpose

Substack: https://www.sharonehines.com/substack

FREE GIFT for listening today (It's a simple ebook that sums up the tips we talk about in today's episode, including resource links to related blog posts) : https://www.sharonehines.com/savvy

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➡️ Ready to grow your audience without the stress and second-guessing? 🔥 Join the 3-Day Audience Growth Challenge and learn how to attract the right people with ease and confidence!

https://samanthasheppardconsulting.com/3-day-challenge

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE