In this episode of Savvy Marketing for Small Business, we dive into the second pillar of the Profit Marketing Method: Attract—because getting the right people to pay attention is the first step toward making sales.

We talk about why attracting everyone is a waste of energy, how clarity on who you help and how you help them is magnetic, and why your social media profile acts like a storefront that can either invite or repel potential clients.

We also unpack what makes content truly irresistible by speaking your dream client’s language and blending story, authority, and personality to create connection.

If you're tired of crickets or chasing down unqualified leads, this episode shows you how to shift the energy so your audience starts coming to you.

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➡️ Save your seat inside the Audience Growth Challenge HERE!

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In Episode 1 of the podcast series The Profit Marketing Method, titled “Why Random Marketing Isn’t a Strategy,” host Samantha Sheppard dives into the chaos of unplanned marketing and why it’s leaving business owners burned out and stuck.

She calls out the “spaghetti strategy”—throwing content out and hoping something sticks—and explains how this leads to inconsistent results and wasted energy.

Instead, she introduces the Profit Marketing Method, a five-part system (Foundation, Attract, Nurture, Convert, Retain) designed to turn marketing into a streamlined, strategic, and profitable process. The episode focuses on the power of having a plan and lays the groundwork for building a marketing system that gets results.

Listeners are invited to ditch the guesswork and join the Audience Growth Challenge to finally market with purpose—not pressure.

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➡️ Save your seat inside the Audience Growth Challenge HERE!

➡️ DMA's - Daily Marketing Activities Checklist: Click HERE

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In this episode of Savvy Marketing for Small Business, I’m joined by the incredible Sarah Stokes from The Juicy Good Life, and we’re diving deep into the power of decision-making. If you’ve ever felt stuck, overwhelmed, or unsure of your next move—this conversation is the permission slip you didn’t know you needed.

We talk about what holds people back from making life-changing decisions, why clarity is often on the other side of action, and how to shift from indecision to empowerment. Whether you’re standing at a crossroads in business or life, this episode will give you the encouragement (and practical tools) to stop overthinking and start moving toward your juicy good life.

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Connect with Sarah Stokes Here: https://www.thejuicygoodlife.com

➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy): https://samanthasheppardconsulting.com/

➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com

➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE