How do you corporate to sponsor your event? It's not by saying I'll put your logo on billboard or banner. There's no value in that. This insight was shared by Keith Kirimi, event marketer and CEO of Win Group Agency, an events marketing agency. How do you fix that?

In Part 2 of this conversation some of the things he shares are

1. How to articulate your value to a corporate brand so they can sponsor your event

2. The intricacies of organizing successful events, the importance of emotional and social intelligence in marketing,

3. The lessons learned from high-profile events like the Sean Paul concert.

"Understanding your audience's interests can unlock new sponsorship opportunities." - Keith Kirimi

Listen or watch the full conversation on your favourite platform

How do you get a corporate to sponsor your event? It's not by saying I'll put your logo on billboard or banner. There's no value in that. This insight was shared by Keith Kirimi, event marketer and CEO of Win Group Agency, an events marketing agency. How do you fix that?

In Part 2 of this conversation some of the things he shares are

1. How to articulate your value to a corporate brand so they can sponsor your event

2. The intricacies of organizing successful events, the importance of emotional and social intelligence in marketing,

3. The lessons learned from high-profile events like the Sean Paul concert.

"Understanding your audience's interests can unlock new sponsorship opportunities." - Keith Kirimi

🔗 Links & Resources:

Keith Kirimi on LinkedIn: https://www.linkedin.com/in/keith-kirimi-53496297/

Win Group Agency Website: https://wingroup.agency

Win Group Agency Instagram: https://www.instagram.com/wingroupagency/

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💬 What’s stood out to you from Keith's story? Drop it in the comments! Let’s discuss.

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📌 What does it take to create a multi-million-dollar event?

From securing massive sponsorship deals to crafting unforgettable brand moments, event marketing is more than just ads—it's an art. In this episode, we go behind the scenes with Keith Kirimi, an expert in brand experiences, to break down the strategies that make events like Sean Paul’s concert in Kenya a huge success.

🔥 ‘People think event success is about ticket sales—it’s not. It’s about creating an experience that brands WANT to invest in.’ – Keith Kirimi

📌 What does it take to create a multi-million-dollar event?

From securing massive sponsorship deals to crafting unforgettable brand moments, event marketing is more than just ads—it's an art. In this episode, we go behind the scenes with Keith Kirimi, an expert in brand experiences, to break down the strategies that make events like Sean Paul’s concert in Kenya a huge success.

🔥 ‘People think event success is about ticket sales—it’s not. It’s about creating an experience that brands WANT to invest in.’ – Keith Kirimi

✔ [15:22] - The truth about event sponsorships: How do you convince brands to invest in your vision?

✔ [22:34] - Picking the perfect venue—why location can make or break your event.

✔ [48:15] - Are you making these common branding mistakes? Keith’s checklist for success.

✔ [56:05] - The future of event marketing—why digital innovations are changing the game.

• Keith Kirimi on LinkedIn: Keith's Profile
• Win Group Agency Website
• Win Group Agency Instagram

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💬 What’s the best marketing campaign you’ve ever seen? Drop it in the comments! Let’s discuss.

🚀 Hit SUBSCRIBE & turn on notifications so you never miss a behind-the-scenes breakdown of the biggest events and brand strategies!

Curious about the evolving landscape of advertising and how creativity is being redefined in Kenya and beyond?

In this episode, we delve into the transformative power of purpose-driven creativity and its impact on the advertising industry. Discover how global trends are influencing local narratives and the role of technology in shaping the future of marketing. Join us as we explore the intersection of creativity, culture, and technology with a leading figure in the industry.

I’m joined by Maurice ‘Rizz’ Wangalachi, a Creative Director at Ogilvy Africa. We discuss his experiences at prestigious global advertising festivals, the importance of purpose-led campaigns, and how Kenyan advertising is making its mark on the world stage. Prepare for an engaging conversation filled with insights on the role of AI, the significance of cultural inclusivity, and the future of advertising in a digital age.

Listen on Spotify here: https://open.spotify.com/episode/5M02VGisIuyisYAJm0wmHx?si=tzpKV9T8TiKO53BM9pUjCg

or youtube here:https://www.youtube.com/watch?v=oanJnmHELRU

Curious about the evolving landscape of advertising and how creativity is being redefined in Kenya and beyond?

In this episode, we delve into the transformative power of purpose-driven creativity and its impact on the advertising industry. Discover how global trends are influencing local narratives and the role of technology in shaping the future of marketing. Join us as we explore the intersection of creativity, culture, and technology with a leading figure in the industry.

I’m joined by Maurice ‘Rizz’ Wangalachi, a Creative Director at Ogilvy Africa. We discuss his experiences at prestigious global advertising festivals, the importance of purpose-led campaigns, and how Kenyan advertising is making its mark on the world stage. Prepare for an engaging conversation filled with insights on the role of AI, the significance of cultural inclusivity, and the future of advertising in a digital age.

[3:15] - Maurice reflects on his experience as a judge at the Cannes Lions Festival and the Lurie's Awards.

[10:30] - The rise of purpose-driven creativity and its impact on global advertising trends.

[18:45] - How Kenyan advertising can learn from international execution standards.

[27:00] - The role of technology and AI in enhancing creative storytelling.

[35:20] - Insights into the award-winning "Stay No Shame" campaign and its societal impact.

[44:10] - The importance of cultural inclusivity and authenticity in advertising.

[52:30] - Maurice shares his thoughts on the future of creativity and the potential of AI in advertising.

- Maurice Wangalachi on [LinkedIn](https://www.linkedin.com/in/maurice-rizz-wangalachi-145a354/)

- Ogilvy Africa Website: https://ogilvy.africa/

- Cannes Lions Festival: [Official Website](https://www.canneslions.com/)

- Lurie's Awards: [Event Recap](https://www.luries.com/)

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What would you like to know more of from Rizz? Please share in the comments below.

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Ever wondered what goes on behind the scenes of some of Kenya’s most impactful advertising campaigns? In this episode, we dive deep into the world of creativity, marketing, and the art of storytelling. How do brands like Airtel and Ogilvy craft messages that resonate with millions? And what role does culture play in shaping those stories? Today, we're peeling back the curtain with an industry veteran who has been at the forefront of creative innovation for over two decades.

I’m joined by Maurice ‘Riz’ Wangalachi, a Creative Director at Ogilvy Kenya. We explore his journey, the challenges of balancing client needs with consumer desires, and how Kenyan advertising is standing tall on the global stage. Get ready for an insightful discussion packed with creative gems, from the role of AI in marketing to why being authentically Kenyan matters now more than ever.

Listen on Spotify: https://open.spotify.com/episode/78ZF9K24OIshv12oxEWZIO?si=c780b09103be4b8f

or watch now on Youtube:

https://youtu.be/FLOqyOFXenc

Ever wondered what goes on behind the scenes of some of Kenya’s most impactful advertising campaigns? In this episode, we dive deep into the world of creativity, marketing, and the art of storytelling. How do brands like Airtel and Ogilvy craft messages that resonate with millions? And what role does culture play in shaping those stories? Today, we're peeling back the curtain with an industry veteran who has been at the forefront of creative innovation for over two decades.

I’m joined by Maurice ‘Riz’ Wangalachi, a Creative Director at Ogilvy Kenya. We explore his journey, the challenges of balancing client needs with consumer desires, and how Kenyan advertising is standing tall on the global stage. Get ready for an insightful discussion packed with creative gems, from the role of AI in marketing to why being authentically Kenyan matters now more than ever.

[2:10] - Maurice shares the story behind his nickname, "Riz"

[8:45] - What exactly does a Creative Director do? Maurice breaks down the role.

[15:22] - Creative trends in 2023: The rise of AI and cross-cultural thinking.

[22:34] - The resurgence of Kenyan identity in advertising and the importance of embracing Kenyan culture.

[32:50] - Behind the scenes of the award-winning Airtel Tubonge ad and how it resonated with audiences.

[41:00] - How Airtel Kenya’s challenger brand status influences their creative approach.

[48:15] - The importance of making your brand experience user-friendly and clear.

[56:05] - Reflections on the Digital and Technology Week and the future of digital advertising in Kenya.

- Maurice Wangalachi on [LinkedIn](https://www.linkedin.com/in/maurice-rizz-wangalachi-145a354/

- Airtel Kenya: [Airtel Tubonge Ad](https://www.youtube.com/watch?v=i6kRN_qLkGU)

- Ogilvy Kenya Website: https://ogilvy.africa/

- Digital and Technology Week: [Event Recap](https://digitalandtechnologyweek.com/)

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Website: https://www.revengefgods.com

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