How do you corporate to sponsor your event? It's not by saying I'll put your logo on billboard or banner. There's no value in that. This insight was shared by Keith Kirimi, event marketer and CEO of Win Group Agency, an events marketing agency. How do you fix that?

In Part 2 of this conversation some of the things he shares are

1. How to articulate your value to a corporate brand so they can sponsor your event

2. The intricacies of organizing successful events, the importance of emotional and social intelligence in marketing,

3. The lessons learned from high-profile events like the Sean Paul concert.

"Understanding your audience's interests can unlock new sponsorship opportunities." - Keith Kirimi

Listen or watch the full conversation on your favourite platform

How do you get a corporate to sponsor your event? It's not by saying I'll put your logo on billboard or banner. There's no value in that. This insight was shared by Keith Kirimi, event marketer and CEO of Win Group Agency, an events marketing agency. How do you fix that?

In Part 2 of this conversation some of the things he shares are

1. How to articulate your value to a corporate brand so they can sponsor your event

2. The intricacies of organizing successful events, the importance of emotional and social intelligence in marketing,

3. The lessons learned from high-profile events like the Sean Paul concert.

"Understanding your audience's interests can unlock new sponsorship opportunities." - Keith Kirimi

🔗 Links & Resources:

Keith Kirimi on LinkedIn: https://www.linkedin.com/in/keith-kirimi-53496297/

Win Group Agency Website: https://wingroup.agency

Win Group Agency Instagram: https://www.instagram.com/wingroupagency/

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📌 What does it take to create a multi-million-dollar event?

From securing massive sponsorship deals to crafting unforgettable brand moments, event marketing is more than just ads—it's an art. In this episode, we go behind the scenes with Keith Kirimi, an expert in brand experiences, to break down the strategies that make events like Sean Paul’s concert in Kenya a huge success.

🔥 ‘People think event success is about ticket sales—it’s not. It’s about creating an experience that brands WANT to invest in.’ – Keith Kirimi