You’ve been using AI wrong—and it's quietly sabotaging your thinking.

In this episode, Keith shares the exact moment he realized AI wasn’t just a tool for cleaning up thoughts—but a partner for discovering them. From a stuck book idea to a breakthrough using ChatGPT’s voice mode, you’ll learn how to unlock deeper creativity and insight by expanding your thinking instead of compressing it.

If you’ve ever felt like your ideas sound better in your head than in your notes, this episode will change how you use AI forever.

In this episode, you’ll learn:

• Why AI isn’t your notetaker—it’s your thinking partner
• The cognitive trap of summarizing too soon
• How a 25-minute voice ramble led to a major creative breakthrough
• The 3-model system Keith uses for deep, structured thinking
• A simple, repeatable framework you can use today

Mentioned tools:

• ChatGPT 4o (voice mode)
• GPT-4o or o3 (for reasoning + terrain-mapping)
• Claude Opus (for refining and conceptual development)

Want to go deeper?
Grab the full framework and visual breakdown at ReferralBoss.co

If your business only works when you work, you don’t have a business — you’ve got a burnout plan with a logo.

In this episode, we’re talking about the one thing that’s slowing down your growth (hint: it’s not leads, tech, or your CRM). It’s the lack of a real system. I’ll show you how to build your Command Center, even if it’s just you and a half-dead laptop. Get out of your own way and start building a business that runs with or without you.

In this episode, you’ll learn:

• Why doing everything yourself is the fastest way to stay stuck
• How to build a 4-column Trello system that runs your business for you
• What to include in your Google Drive so your team stops texting you for files
• Why even solo operators need to build like they have a team
• The mindset shift that separates freelancers from founders

Mentioned in this episode:

• Trello Board Structure: To Complete, In Process, To Review, Completed
• Folder System: /VA Access, /Final Deliverables
• How to leave notes for “future you” so nothing slips through the cracks

👉 Learn more at ReferralBoss.co

You don’t need more hustle. You need a system.
In this kickoff episode, I share how I went from chaos, missed follow-ups, and scattered notes — to a business that runs from one command center. We’ll walk through how I built my brain into ChatGPT, delegated using Google Drive, created a CRM I actually use, and stopped relying on memory to grow my business.
This is the foundation of the 90-Day Referral Engine — and it starts here. Show Notes:
In this episode:

• Why your business doesn’t need more apps — just a smarter system
• How to set up your tech stack to think like you (and work without you)
• What tools I use to organize, delegate, and follow up — without dropping balls
• Why the CRM is for memory, not your to-do list
• How your calendar becomes your real-time engine

Join the Free Course + Community:
I’m teaching the entire 90-Day Referral Engine build — live, week by week — inside my Skool group.
Join for free here:
https://www.skool.com/all-things-realestate/about?ref=577b5e0fb93b4c3ba449400116800c4a

You don’t need to be a bestselling author to write a book that changes your business. In this solo episode, Keith breaks down the unexpected—and brutally honest—truth about what writing a book really does to your brain, your brand, and your bottom line.
He shares the exact moment his CIRCLE Method clicked, why his 90-day sprint strategy poured out on the page, and how a raw Word doc turned into the most powerful referral tool he’s ever built.
Whether you've got a messy framework in your head or you're sitting on a book idea, this episode will give you the kick to finally get it out—and stop chasing credibility you already have.

Ever finished a powerful business book, felt incredibly inspired, and then…did absolutely nothing? You're not alone. In this game-changing episode of the Referral Boss Podcast, we uncover a revolutionary method to instantly turn every business insight into actionable results using the power of AI. Stop gathering ideas and start building real progress—your personalized action plan is already in your pocket!
Episode Summary: In this transformative episode, Keith shares an innovative way to leverage AI to break free from the frustrating cycle of endless learning without implementation. Discover how to use ChatGPT to turn every book or course you encounter into a personalized, actionable business roadmap. Learn Keith’s simple four-step process to ensure every great idea you learn becomes immediate, concrete growth for your business. Say goodbye to knowledge overload and hello to tangible success!

Ever feel like you’re doing everything in your business and still falling behind? In this episode of Referral Boss, Keith shares the 80+ ways his team of virtual assistants are scaling operations, booking calls, building referral relationships, posting content, and handling tasks you didn’t even know you could delegate.
Forget what you thought VAs were for — this isn’t about spreadsheets and scheduling. We’re talking AI-powered, highly trained, business-growing virtual teammates.
Inside this episode:
The 8 high-leverage categories every business owner should delegate
How to train a VA to do tasks you don’t even know how to do yourself
Why pairing VAs with AI = growth while you sleep
The “Dream 100” strategy you should be outsourcing today
The free tool to figure out exactly what to delegate next
Take the Free AI + VA Tune-Up Quiz
https://referralboss.co/ – Find out which tasks are keeping you stuck and how to offload them fast

In this episode, Keith sits down with underground tech genius and marketing mastermind Mark Madsen to explore how technology has completely reshaped the real estate and mortgage world — and where it's heading next.
They dig into their early days as tech-savvy marketers, building websites in the Dreamweaver era, and hacking together lead gen systems before "funnels" were even a thing. They unpack how AI is eliminating repetitive tasks (not jobs), how CRMs are evolving to become smarter and more human, and why we're entering a new era of content, communication, and connection.
If you're a loan officer, realtor, marketer, or team leader who feels like technology is moving faster than you can keep up with — this one is for you. What You'll Learn in This Episode:

• Why most corporate marketing teams are falling behind on tech
• How AI is replacing tasks — not humans — and what that means for your role
• The overlooked power of CRMs when paired with smart automation
• Why intentional content beats more content every time
• The rise of newsletters, long-form content, and dopamine detoxing
• How to communicate better using AI (yes, really)

What if I told you we’re living through two stories at once—one from the past that teaches us everything we need to know about the future, and one from tomorrow, a future that’s not coming… but already here?
In this episode, I share a deeply personal story about my dad, a Vietnam helicopter pilot who saw the future before anyone else did—and how a single moment in my childhood changed the way I see technology, business, and the world.
AI isn’t coming—it’s here. And just like my dad saw that first computer and knew it would change everything, we are standing at the same precipice with AI.
Here’s what we cover in today’s episode:
The 4 types of AI tools that will redefine business (Threads, Projects, Custom GPTs & AI Agents).
How businesses using AI today are scaling 10X faster while everyone else is stuck in the past.
Why treating AI like a toy is a massive mistake—and how to use it strategically to multiply your time.
The future belongs to those who see it coming. Let’s make sure you’re at the table—not on the menu.
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