Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

In this episode of Promotions Playbook, hosts Will Campbell and Pascal Wieder discuss the transformative power of merchandise for brand promotion, particularly in the context of events. They highlight the importance of understanding your audience when selecting promotional products, emphasizing that the right merchandise can significantly enhance event attendance and engagement. The hosts share a case study of Ralph Lauren's successful influencer event, showcasing how effective merchandise can amplify brand visibility.

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Timestamps:

00:00:00 - Introduction

00:01:02 - The Realisation: There's No Money in Painting

00:02:06 - The Shift in Perspective: From Painter to Business Owner

00:03:41 - Understanding Time Allocation: Admin, Operations, and Sales

00:07:06 - The Importance of Sales and Marketing

00:09:45 - Maximising Your Time: The Value of Delegation

00:12:25 - Becoming a Better Salesperson

00:14:20 - The Trap of Working Harder vs. Working Smarter

00:15:12 - Key Takeaways: Focus on Sales for Business Growth

00:18:10 - Overcoming Fear: The Cost of Hiring Help

00:19:24 - Letting Go of Control: The Challenge for Painters

00:20:49 - Leadership: Leading Yourself First

00:23:51 - The Game of Business: A Different Sport

Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

In this episode of Promotion Playbook, host Pascal and co-host Will dive into the world of promotional products, specifically ranking the best and worst items that clients are requesting. They explore the enduring popularity of low-cost, entry-level products, such as pens and notebooks, highlighting their usability in settings like networking events and conferences. Pascal emphasizes that these products offer repeated exposure for brands, making them valuable marketing tools. The discussion also includes insights into how to effectively incorporate promotional products into marketing strategies and the importance of context in choosing the right items.

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https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q

Timestamps:

00:00:00 - Introduction

00:01:00 - Ranking Promo Products: Overview

00:01:45 - Tech Products: Pros and Cons

00:05:20 - Apparel: Insights and Rankings

00:08:30 - Bags: Versatility and Usability

00:10:50 - Pens: Traditional Promo Item

00:12:50 - Water Bottles: High Usability

00:15:50 - Notebooks: Versatile Branding Tool

00:18:40 - Headwear: Brand Exposure and Limitations

00:20:50 - Keychains: Low-Cost Versatility

00:22:40 - Coffee Mugs: Usability and Branding

00:24:00 - Outdoor Sports Equipment: Unique Exposure

00:25:30 - Ranking Summary and Conclusion

Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

In this episode of Promotions Playbook, hosts Will Campbell and Pascal Wieder discuss the potential for brand merchandise to be positioned as luxury items. They emphasize the importance of creating complementary merchandise that enhances your primary products, and suggest that print-on-demand services can be effectively utilized for those seeking low minimum quantities without sacrificing quality. The duo also critiques the common practice of relying on generic client appreciation gifts, particularly in B2B sales, and highlights the importance of thoughtful, high-quality gifts to maintain a professional image.

Follow Promo Punks:

https://www.facebook.com/promopunks

https://www.instagram.com/promopunks/

https://www.tiktok.com/@promopunks

https://www.linkedin.com/company/promo-punks-co/

https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q

Timestamps:

00:00:00 - Introduction

00:01:17 - The Importance of Unique Client Gifts

00:02:32 - Creating Memorable Customer Experiences

00:03:36 - Can Brand Merch Be Luxury?

00:04:36 - Innovative Merch Ideas: Heaven Mayhem's Jewelry Boxes

00:06:12 - Using Merchandise as a Complementary Product

00:07:13 - Elevating Your Own Merch: Key Considerations

00:08:24 - Trends in Printing and Decoration Methods

00:09:33 - Adding Value Through Details and Packaging

00:10:41 - Brand Reinforcement Through Consistent Packaging

00:11:26 - Barbie Marketing: A Case Study in Collaboration