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In this episode of Promotions Playbook, hosts Will Campbell and Pascal Wieder discuss the transformative power of merchandise for brand promotion, particularly in the context of events. They highlight the importance of understanding your audience when selecting promotional products, emphasizing that the right merchandise can significantly enhance event attendance and engagement. The hosts share a case study of Ralph Lauren's successful influencer event, showcasing how effective merchandise can amplify brand visibility.

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Timestamps:

00:00:00 - Introduction

00:01:02 - The Realisation: There's No Money in Painting

00:02:06 - The Shift in Perspective: From Painter to Business Owner

00:03:41 - Understanding Time Allocation: Admin, Operations, and Sales

00:07:06 - The Importance of Sales and Marketing

00:09:45 - Maximising Your Time: The Value of Delegation

00:12:25 - Becoming a Better Salesperson

00:14:20 - The Trap of Working Harder vs. Working Smarter

00:15:12 - Key Takeaways: Focus on Sales for Business Growth

00:18:10 - Overcoming Fear: The Cost of Hiring Help

00:19:24 - Letting Go of Control: The Challenge for Painters

00:20:49 - Leadership: Leading Yourself First

00:23:51 - The Game of Business: A Different Sport