In this episode of Print to Pixel, Dennis Kelly speaks with James Milsom, Head of Marketing at Hunter.io, about the evolving landscape of cold outreach and how nonprofits can apply B2B strategies to boost engagement. James shares his unique journey from studying law to leading marketing teams, and how understanding the fundamentals of messaging can make or break a campaign.

They dive into the importance of intent signals, how to avoid overpersonalization pitfalls, and the surprising creative power behind cold email. James also highlights Hunter.io’s current campaign, Messaging Madness, which showcases high-performing cold emails across industries. The conversation offers tactical insights on testing, deliverability, and building an omnichannel strategy that actually works.

Chapters:

• 00:00 - Intro
• 02:26 - The Office UK vs US
• 03:37 - James's Journey from Law to Marketing
• 08:30 - Key Priorities at Hunter.io
• 12:07 - Is Cold Email Really Dead?
• 16:04 - Messaging Madness 2025 Campaign
• 25:16 - The Role of Cold Email in Omnichannel Marketing
• 28:45 - Leveraging AI in Marketing Strategies
• 34:18 - Get in Touch with James

Get in Touch with James:

James Milsom on LinkedIn

Hunter Website

Links:

State of Cold Email 2025 Report

More About Postalytics:

Postalytics Website

LinkedIn

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In this episode of Print to Pixel, host Dennis Kelly speaks with Charly Jarrett, a digital nonprofit specialist at HJC, about the transformative role of AI in nonprofit fundraising. Charly shares her personal journey into the sector and offers practical strategies for safely and effectively adopting AI in a nonprofit environment.

The conversation explores common fears around AI, the importance of data-driven decision-making, and how AI can be used to reduce burnout and streamline day-to-day operations. From enhancing donor targeting to supporting accessibility and staff development, this episode is packed with insights for nonprofit leaders looking to embrace technology and elevate their fundraising impact.

Chapters:

• 00:00 - Intro
• 01:45 - How Charly’s Career Journey Led to AI in Fundraising
• 04:50 - What Are Nonprofits Afraid of When It Comes to AI
• 11:45 - How Should Nonprofit Leaders Start Thinking About AI
• 21:36 - How to Begin Using AI in Fundraising Strategy
• 26:37 - How Spark Points and Data Can Improve Omnichannel Fundraising
• 27:34 - How AI Can Help Discover Patterns Across Channels
• 29:12 - Final Thoughts on the Impact of AI in the Workplace
• 33:10 - How AI Can Help Reduce Burnout in a Female Dominated Sector
• 33:56 - Get in Touch with Charly

Get in Touch with Charly:

Charly Jarrett

HJC Website

Mentions:

Claude

Vancouver Island Economic Forum

Digital Outlook Report

More About Postalytics:

Postalytics Website

LinkedIn

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In this episode of Print to Pixel, Dennis Kelly interviews Michael Hoffman, CEO of Gather Voices, on bridging the gap between direct mail and digital marketing. They dive into the rise of community-driven video, the shift in consumer trust, and how authentic customer stories drive deeper engagement. Michael shares lessons from his background in politics and marketing, the ideal customer profile for Gather Voices, and how non-video marketers can confidently scale video content.

Chapters:

• 00:00 - Intro
• 03:09 – Michael’s Background and Path to Gather Voices
• 11:19 – What Is Community-Driven Video?
• 19:06 – Using Video in the Purchase Funnel
• 21:57 – Ideal Customer Profile and Vertical Strategy
• 30:32 – Helping Non-Video Marketers Create Content
• 34:48 – Direct Mail and Omnichannel Marketing Use Cases
• 38:52 – Get in Touch with Michael

Get in Touch with Michael:

Michael's LinkedIn

Gather Voices Website

Mentions:

Rich Schlackman

Make-A-Wish Foundation

Alzheimer’s Association

American Bar Association

Association of the Wall and Ceiling Industry

American College of Foot and Ankle Surgeons

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly speaks with Hannah Lee, CEO of Second Mile Marketing, about the transformative power of omnichannel marketing and revenue operations. They discuss Hannah's journey in founding her agency, the importance of breaking down silos within organizations, and the challenges faced by fiber broadband operators, particularly around single source of truth data.

The conversation also highlights the capabilities of HubSpot in driving effective marketing strategies and the necessity of first-party data in today's marketing landscape.

Chapters:

• What Inspired Hannah to Start Second Mile – 02:10
• Defining Revenue Operations and How It’s Applied – 06:51
• Challenges in the Fiber Broadband Space – 10:29
• Why Clean Data is the Key to Growth and Automation – 13:18
• What Makes HubSpot a Great Fit for Fiber Companies – 14:58
• The Value of Integration and Reducing Technical Debt – 16:58
• Using HubSpot for Omnichannel Campaigns and Personalization – 20:26
• The Risk of Relying on a Single Channel – 23:53
• Get in Touch with Hannah and Second Mile – 25:11

Get in Touch with Hannah:

Hannah's LinkedIn

The Second Mile Website

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

• 00:00 - Intro
• The Origin Story of Benevolent Tech – 03:00
• How the Nonprofit Tech Landscape Is Evolving – 12:45
• What It Means to Be a Benevolent Business – 29:11
• Who Benevolent Tech Serves and Their Ideal Clients – 29:17
• The Power of Human-Centered Design – 33:08
• Why Postalytics Matters to the Nonprofit Sector – 35:48
• Looking Ahead: Innovation from 2025 to 2030 – 38:06
• HubSpot Day at NTC and the Vision Behind It – 46:43
• Get in Touch with Benevolent Tech – 57:32

In this episode of Print to Pixel, Dennis Kelly speaks with Brian Stacey, CEO of Decision Science LLC, about the intersection of direct mail and digital marketing. They discuss Brian's career journey, the mission of Decision Science, and how the company helps clients maximize their marketing ROI through data science and predictive modeling.

Brian shares a success story from a debt consolidation client and emphasizes the importance of an omnichannel marketing approach for effective customer engagement.

Chapters:

• Intro - 00:00
• Brian’s Career Journey and the Road to Decision Science – 01:47
• How Decision Science Helps with Data-Driven Marketing – 08:42
• Maximizing Direct Mail ROI with AI and Predictive Models – 16:10
• Scaling Direct Mail from 200K to 1M Pieces – 19:02
• Omnichannel Marketing in Financial Services – 26:04
• Data-Driven Direct Mail and Omnichannel Integration – 28:59
• Get in Touch with Brian – 33:04

Get in Touch with Brian:

Brian's LinkedIn

Mentions:

Stephen Yorke

Decision Science LLC

USPS

More About Postalytics:

Postalytics Website

LinkedIn

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In this episode of Print to Pixel, Dennis Kelly interviews Drew Neisser, a leading expert in B2B marketing and the founder of CMO Huddles. They discuss the evolution of marketing strategies, the importance of integrating direct mail with digital marketing, and the challenges faced by CMOs in today's fast-paced environment.

Drew shares insights from his career, the CATS framework for building strong B2B brands, and the significance of maintaining consistency in marketing messaging. The conversation emphasizes the need for collaboration among CMOs and the value of a holistic, omni-channel approach to marketing.

Chapters:

• Intro - 00:00
• Drew’s Career Journey and the Birth of Renegade Marketing - 02:35
• Building a Community for Marketing Leaders with CMO Huddles - 05:42
• Why CMOs Need to Invest in Their Personal and Company Brand - 07:58
• Key Challenges for CMOs and the Importance of Branding - 08:25
• The Power of Experimentation and Data-Driven Marketing - 11:16
• The Role of Multi-Channel Marketing in Brand Growth - 15:48
• Why Consistency and Alignment Matter in Marketing - 26:48
• Get in Touch with Drew - 34:38

Get in Touch with Drew:

Drew's Email

CMO Huddles Website

Mentions:

Global Penguin Society

Dr. Pablo Borboroglu

Urban Green Council

Gartner

Jay Baer

More About Postalytics:

Postalytics Website

LinkedIn

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In this episode of Print to Pixel, Dennis Kelly speaks with Ruby Hibben, Director of Marketing Services at Vantage Point Solutions. They discuss Ruby's diverse career journey, the growth of the marketing services team, and the importance of understanding client needs in the broadband industry.

Ruby shares insights on building effective marketing strategies, the role of direct mail in omnichannel marketing, and the necessity of collaboration across various functional areas to enhance client communication and engagement.

Chapters:

• Intro - 00:00
• Ruby’s Career Journey - 02:01
• Building a Marketing Team at Vantage Point - 06:58
• Understanding Vantage Point’s Clients - 11:24
• Key Challenges in Broadband Marketing - 14:03
• Collaborating with Industry Experts - 14:50
• The Role of Direct Mail in Omnichannel Strategies - 22:00
• Harnessing Automation for Marketing Success - 26:01
• Get in Touch with Ruby - 27:25

Get in Touch with Ruby:

Ruby's Email

Vantage Point Solutions Website

Mentions:

Brian Enga

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel