In this episode of Print to Pixel, Dennis Kelly speaks with James Milsom, Head of Marketing at Hunter.io, about the evolving landscape of cold outreach and how nonprofits can apply B2B strategies to boost engagement. James shares his unique journey from studying law to leading marketing teams, and how understanding the fundamentals of messaging can make or break a campaign.

They dive into the importance of intent signals, how to avoid overpersonalization pitfalls, and the surprising creative power behind cold email. James also highlights Hunter.io’s current campaign, Messaging Madness, which showcases high-performing cold emails across industries. The conversation offers tactical insights on testing, deliverability, and building an omnichannel strategy that actually works.

Chapters:

• 00:00 - Intro
• 02:26 - The Office UK vs US
• 03:37 - James's Journey from Law to Marketing
• 08:30 - Key Priorities at Hunter.io
• 12:07 - Is Cold Email Really Dead?
• 16:04 - Messaging Madness 2025 Campaign
• 25:16 - The Role of Cold Email in Omnichannel Marketing
• 28:45 - Leveraging AI in Marketing Strategies
• 34:18 - Get in Touch with James

Get in Touch with James:

James Milsom on LinkedIn

Hunter Website

Links:

State of Cold Email 2025 Report

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Postalytics Website

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In this episode of Print to Pixel, host Dennis Kelly speaks with Charly Jarrett, a digital nonprofit specialist at HJC, about the transformative role of AI in nonprofit fundraising. Charly shares her personal journey into the sector and offers practical strategies for safely and effectively adopting AI in a nonprofit environment.

The conversation explores common fears around AI, the importance of data-driven decision-making, and how AI can be used to reduce burnout and streamline day-to-day operations. From enhancing donor targeting to supporting accessibility and staff development, this episode is packed with insights for nonprofit leaders looking to embrace technology and elevate their fundraising impact.

Chapters:

• 00:00 - Intro
• 01:45 - How Charly’s Career Journey Led to AI in Fundraising
• 04:50 - What Are Nonprofits Afraid of When It Comes to AI
• 11:45 - How Should Nonprofit Leaders Start Thinking About AI
• 21:36 - How to Begin Using AI in Fundraising Strategy
• 26:37 - How Spark Points and Data Can Improve Omnichannel Fundraising
• 27:34 - How AI Can Help Discover Patterns Across Channels
• 29:12 - Final Thoughts on the Impact of AI in the Workplace
• 33:10 - How AI Can Help Reduce Burnout in a Female Dominated Sector
• 33:56 - Get in Touch with Charly

Get in Touch with Charly:

Charly Jarrett

HJC Website

Mentions:

Claude

Vancouver Island Economic Forum

Digital Outlook Report

More About Postalytics:

Postalytics Website

LinkedIn

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In this episode of Print to Pixel, Dennis Kelly interviews Michael Hoffman, CEO of Gather Voices, on bridging the gap between direct mail and digital marketing. They dive into the rise of community-driven video, the shift in consumer trust, and how authentic customer stories drive deeper engagement. Michael shares lessons from his background in politics and marketing, the ideal customer profile for Gather Voices, and how non-video marketers can confidently scale video content.

Chapters:

• 00:00 - Intro
• 03:09 – Michael’s Background and Path to Gather Voices
• 11:19 – What Is Community-Driven Video?
• 19:06 – Using Video in the Purchase Funnel
• 21:57 – Ideal Customer Profile and Vertical Strategy
• 30:32 – Helping Non-Video Marketers Create Content
• 34:48 – Direct Mail and Omnichannel Marketing Use Cases
• 38:52 – Get in Touch with Michael

Get in Touch with Michael:

Michael's LinkedIn

Gather Voices Website

Mentions:

Rich Schlackman

Make-A-Wish Foundation

Alzheimer’s Association

American Bar Association

Association of the Wall and Ceiling Industry

American College of Foot and Ankle Surgeons

More About Postalytics:

Postalytics Website

LinkedIn

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