In this episode of Price. Sell. Paint., Jon Bryant sits down with Daniel Honan, founder of Bookkeeping for Painters, to uncover the key financial habits that separate thriving painting companies from the rest. From pricing strategies and gross profit benchmarks to understanding your financial ratios and cash flow management, Daniel shares practical, data-backed advice from years of working exclusively with painters.

Whether you're struggling with pricing, unsure if you can afford to hire, or just want to increase your profitability, this episode is packed with real-world insights to help you make smarter financial decisions and build a more sustainable painting business.

Quick Recap of Key Financial Benchmarks:
- 50% Gross Profit
- 15% Customer Acquisition Cost (Marketing + Sales)
- 15% Overhead (Admin, insurance, etc.)
- 15% Net Profit
Production Rate Estimating:Estimate how many hours a job takes → Multiply by your charge rate → Add marked-up materials = Your price!

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In this episode, Jon Bryant and Michael Murray sit down to give you an inside look at PaintScout X: Sales Unleashed, happening April 23rd, 2025. They share why this virtual conference was created specifically for painting business owners and sales reps, and what you can expect from this full day of powerful sessions, keynote speakers, and real-world strategies you can apply right away.

From mastering your money mindset to building scalable sales systems, unlocking commercial sales, and learning how top performers sell smarter, this event is designed to help you win more jobs and sharpen your skills for the busy season ahead. Jon and Michael also share why investing one day to sharpen your skills could change your entire year.

Register at x.paintscout.com — FREE spots are filling fast!

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

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In this episode of the Price Sell Paint podcast, Jon Bryant and Michael Murray dive into the controversial topic of virtual estimates. Can they really work for your painting business? Jon and Michael share their experiences, from the early days of experimenting with tools like Groundwork to designing a fully virtual process for cabinet painting. They discuss the surprising results, including challenges with lead conversion and the broader implications for the painting industry. Is a seamless, Amazon-like experience possible in the trades? Tune in to find out.

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

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In this episode, we sit down with industry leader Kevin Nolan to dive into the fundamentals of building a strong sales team in the painting business. Kevin shares insights from his decades of experience, including how to attract top sales talent, create a winning sales culture, and implement processes that drive revenue growth. We also discuss key takeaways from his new book, Organizational Talent, and how painters can scale their businesses by developing a high-performing team. Whether you’re an owner looking to strengthen your sales process or a sales rep wanting to sharpen your skills, this episode is packed with actionable insights.

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

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Today, we dive into one of the most debated topics in the painting industry—whether painting contractors should include material costs in their hourly rate or itemize them separately. Jon Bryant & Michael Murray discuss the impact of pricing strategies on profitability, sales, and business sustainability.

The conversation covers how fluctuating paint prices affect job costing, the pros and cons of bundling material costs into labor rates, and how clear guidelines for sales reps can improve pricing consistency. They also explore the importance of managing sundries and how marking up paint costs can contribute to long-term business success.

Understanding the nuances of material pricing can lead to better customer communication and improved business outcomes. If you're a painting contractor, business owner, or sales professional looking to refine your estimating process, this episode provides valuable insights to help you maximize profitability and maintain fair pricing.

Math Equation Referenced: https://shorturl.at/UHsIy

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

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In this episode, Eric Barstow from Painting Business Pro offers actionable insights on mastering sales in the painting industry. Eric breaks down common customer objections, shares proven closing strategies, and highlights the critical role of training sales representatives. By focusing on understanding customer motivations and building trust, he reveals how to significantly boost sales performance.

The discussion explores key benchmarks for success and traces the evolution of Eric’s business model over the years. The conversation dives into the intricacies of sales training, emphasizing the importance of consistency and addressing the challenges of preparing effective salespeople.

A highlight of the episode is the concept of price anchoring—how establishing clear pricing expectations can transform sales outcomes. Eric also provides practical strategies for overcoming price objections, reinforcing the necessity of trust and rapport to close deals successfully.

Free Resource mentioned in the episode: https://shorturl.at/LMLWA

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

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This episode dives into the strategies you need to scale your painting business, increase sales, and succeed in the painting industry this year!

Jon Bryant & Michael Murray focus on the reality of achieving 10X growth and why it may not be feasible for every painting business. You’ll learn how to set realistic sales goals that drive measurable results, as well as proven marketing strategies to maximize leads, conversions, and brand awareness. Sales capacity and team dynamics are key topics, with tips on how to build a team that can adapt to seasonal demand and support your growth ambitions.

From lead conversion metrics to aligning your marketing budget with demand cycles, we share tips to help you grow smarter in today’s competitive landscape. Don’t miss expert advice on training your team, optimizing efficiency, and leveraging marketing budgets effectively. Start 2025 with the insights you need to grow your painting business and thrive!

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

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In this episode, Luis Rodriguez, from Lifetime Custom Painting, shares his journey from college student to business partner with his father, detailing the growth of their painting business through effective sales strategies, job management, and digital marketing. The conversation delves into the importance of understanding net profit, implementing job costing, and utilizing a profit-first mindset to ensure financial health. Luis also discusses his successful marketing strategies, particularly through Facebook ads, and also outlines his sales process for engaging customers through client-first education — a tip we encourage you to copy & paste!

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

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