Here are three things you’ll learn in this episode:

1. Bridging Design and Development: Mira found herself in a unique position as a liaison between design and development teams, leveraging her understanding of both areas to advocate for effective communication and problem-solving. This role allowed her to add significant value to her teams by ensuring that design concepts were feasible for developers.

2. Content Over Design: Mira emphasizes the importance of clear content over design quality when creating websites. She shares an example of how understanding the audience—especially in terms of language and usability—can significantly impact user experience, highlighting that what might seem intuitive to one group may not be clear to another.

3. The Complexity of Niching in Business: The discussion highlights the evolution of business practices, particularly in marketing and software, where more specialized niches are emerging. Many businesses might not realize that the strategies employed by larger companies involve complex, tailored approaches that aren't easily replicable. This can lead to misunderstandings about what works and why, as businesses often imitate competitors without fully considering their unique audience needs.

About Mira Violet Zyra and Cloud Vertex:

- Website: https://cloudvertex.io/

- LinkedIn: https://www.linkedin.com/in/miraviolet/

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Enter code for 15% off your first month: PHILLYMADE15

• Website: https://penji.co/pricing/
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Here are three things you’ll learn in this episode:

1. The Importance of Adaptable Communication: Good marketers must be excellent communicators, adapting their styles to each client's preferences. This includes understanding individual needs and establishing open, honest communication from the start.

2. Strategic Risk-Taking: Marketing often requires taking risks. Intelligent risks are calculated, well-articulated, and consider potential consequences. It's crucial to learn from failures and avoid repeating mistakes. The episode uses examples of both successful and unsuccessful viral marketing campaigns to illustrate this point.

3. Niche Marketing with a Broad Perspective: While specializing in a niche can be beneficial, it's important to consider how that niche interacts with other industries. Understanding the interconnectedness of consumer behavior across different areas can lead to more innovative and effective marketing strategies.

About Rachel Vandernick and The Vander Group:

- Website: https://www.thevandergroup.com/

- LinkedIn: https://www.linkedin.com/in/rachelvandernick/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: PHILLYMADE15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s Podcast Channel: https://www.youtube.com/@penjipodcast
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

Three things you’ll learn in this episode:

1. The Circular Economy Model: Nick Esposito explains the concept of the circular economy, where instead of a traditional "take, make, dispose" model, resources are kept in use as long as possible. This reduces waste and supports more sustainable retail practices, and Circa Systems is pioneering this through platforms like Unless Kids, a toy-buying and swapping service that reduces waste and extends product life.
2. Practical Application and Growth: Circa Systems is focused on creating a seamless user experience by offering discounts and easy swaps for customers while engineering a platform that encourages return and reuse of products. Their initial focus on toys is part of a broader strategy that could eventually expand into other sectors like clothing and tools.
3. Marketing and Retention Strategies: The company uses a combination of localized marketing, word of mouth, and social media to attract and retain customers. They also emphasize the importance of customer feedback and tracking touchpoints to understand the sales cycle and improve engagement, ensuring both acquisition and retention through thoughtful outreach and consistent communication.

About Nic Esposito and Circa Tech:

• Website: https://circa-tech.com/
• 1 SOCIAL LINK: https://www.linkedin.com/in/nic-d-esposito/

✨Sponsors✨

Penji is the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: PHILLYMADE15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s Podcast Channel: https://www.youtube.com/@penjipodcast
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji