Three things you’ll learn in this episode:

1. The Circular Economy Model: Nick Esposito explains the concept of the circular economy, where instead of a traditional "take, make, dispose" model, resources are kept in use as long as possible. This reduces waste and supports more sustainable retail practices, and Circa Systems is pioneering this through platforms like Unless Kids, a toy-buying and swapping service that reduces waste and extends product life.
2. Practical Application and Growth: Circa Systems is focused on creating a seamless user experience by offering discounts and easy swaps for customers while engineering a platform that encourages return and reuse of products. Their initial focus on toys is part of a broader strategy that could eventually expand into other sectors like clothing and tools.
3. Marketing and Retention Strategies: The company uses a combination of localized marketing, word of mouth, and social media to attract and retain customers. They also emphasize the importance of customer feedback and tracking touchpoints to understand the sales cycle and improve engagement, ensuring both acquisition and retention through thoughtful outreach and consistent communication.

About Nic Esposito and Circa Tech:

• Website: https://circa-tech.com/
• 1 SOCIAL LINK: https://www.linkedin.com/in/nic-d-esposito/

✨Sponsors✨

Penji is the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: PHILLYMADE15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s Podcast Channel: https://www.youtube.com/@penjipodcast
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji