Get ready to rethink the future of pet product sales! In this episode of the Pet Marketing Mastermind Podcast, we’re joined by Michelle Huie, founder of ShopDot, to explore how her groundbreaking platform is empowering pet brands to turn retail partners into digital selling machines. From streamlining wholesale partnerships to enabling next-gen direct-to-consumer tools, Michelle shares how ShopDot is bridging the gap between brands and brick-and-mortar success. If you're looking to future-proof your pet brand and scale smarter, this episode is a must-listen.

In this episode of the Pet Marketing Mastermind Podcast, we sit down with Jolanta Smulski, a powerhouse growth strategist and the founder of Pet Pro Media and Pet Industry Network. With decades of marketing experience and deep insight into the pet space, Jolanta shares her proven strategies for scaling pet brands, generating leads, and increasing customer retention in today’s $100B+ industry.

Whether you're a startup looking to break into the pet market or a seasoned brand aiming to sharpen your competitive edge, this episode is packed with tactical advice, data-driven wisdom, and a look behind the scenes of one of the most connected minds in pet business growth.

🎧 Tune in now to learn how to grow smarter—not just bigger.

How do you build not one, but three, thriving pet businesses with loyal followings? In this episode of the Pet Marketing Mastermind Podcast, Alicia Collins pulls back the curtain on her marketing strategy for K9 Activity Club, Nuzzle, and Crazy Dog Club. From enrichment-based dog daycare to in-home pet sitting and a community-driven dog club, Alicia shares how she builds trust, sparks engagement, and launches services pet parents love. If you're growing a service-based pet brand or juggling multiple ventures, this episode is packed with marketing inspiration and actionable insights.

Don't miss this powerhouse episode of the Pet Marketing Mastermind podcast featuring Pete Scott, President & CEO of the American Pet Products Association (APPA)! With over 1,000 member companies and a mission to drive growth across the $150 Billion+ pet industry, Pete brings unmatched insights into what's shaping the future of pet marketing.

In this conversation, we dive into the latest trends from APPA’s 2025 industry report, explore how brands can effectively connect with Gen Z pet parents, and discuss the role of values-driven storytelling in a rapidly evolving market. Pete also shares his take on what separates successful brands from the rest, how to stand out at trade shows, and how to turn APPA's deep market research into a powerful marketing strategy.

Whether you're launching a new product or scaling a pet business, this episode is packed with practical advice, visionary thinking, and plenty of inspiration.

Tune in now to elevate your pet marketing game!

Episode Description:
Don’t miss this inspiring episode of the Pet Marketing Mastermind podcast featuring Alexandre Contrera, VT, C.C.M.T.—an innovator, entrepreneur, and the visionary behind KlipTrio and PetTrio Charity. With the 2023 Independent Innovation Pet Award for Nail Clipper Product of the Year, Alexandre has revolutionized pet grooming with cutting-edge solutions designed for professionals and parents.

In this episode, Alexandre shares his journey of innovation in the pet industry, from developing game-changing grooming tools to giving back through charitable initiatives. We’ll dive into his marketing strategies, the challenges of building a purpose-driven brand, and how he’s shaping the future of pet care. Whether you’re a pet industry entrepreneur, marketer, or pet parent looking for insights into pet grooming innovation, this episode is packed with valuable takeaways.

Tune in to learn from Alexandre’s expertise and take your pet marketing strategy to the next level!

About the Guest:
Alexandre Contreras VT, C.C.M.T | Innovator, Entrepreneur & Founder of KlipTrio. Alexandre Contreras is the visionary behind KlipTrio and PetTrio Charity, which are dedicated to innovation in pet grooming and giving back to needy pets. With a background as a Veterinary Technician and Certified Canine Massage Therapist, he brings expertise and passion to creating solutions that improve pet health and well-being. His award-winning KlipTrio Nail Clipper is setting new standards in the industry, earning recognition as the 2023 Nail Clipper Product of the Year. Through his work, Alexandre empowers pet owners and professionals with high-quality tools and a commitment to making a difference.

Episode Description

Don’t miss the latest Pet Marketing Mastermind podcast episode featuring Kristopher Lawrence as our special guest! Join us as we explore Kristopher’s journey in launching Bark Naturals, an all-natural pet odor eliminator brand. As the Director of Sales, Kristopher aims to bring innovative, pet-safe fragrance solutions to homes everywhere.

In this episode, he shares his sales and marketing strategies, the challenges of introducing a new brand to the market, and his tactics to reach pet owners. Whether you’re a pet brand founder, marketer, or pet industry enthusiast, you’ll gain actionable insights on growing a brand, building consumer trust, and standing out in a competitive space.

Tune in to hear from Kristopher and take your pet marketing game to the next level!

About the Guest:

Kristopher Lawrence | Director of Global Sales at Bark Naturals

With a passion for branding and sales, Kristopher Lawrence is leading the charge at Bark Naturals, a newly launched pet fragrance company dedicated to providing all-natural odor eliminators for pet owners. Based in Fort Lauderdale, Kristopher is focused on expanding brand awareness, driving product adoption, and connecting with pet parents looking for safe, effective home solutions.

With extensive experience in sales, brand growth, and marketing, he brings proven strategies and fresh insights into launching and scaling a pet brand. Now, he’s here to share how he’s positioning Bark Naturals for success and what it takes to introduce a new product into the pet industry.

In this episode of the Pet Marketing Mastermind podcast, Joe dives into how pet businesses can set themselves up for success in 2025. He discusses the importance of planning, reflecting on 2024, and setting clear goals that will drive growth. From choosing the right marketing strategies to leveraging trends in the pet industry, this episode is packed with actionable tips for business owners ready to take on the new year.

Key Takeaways:

• Reflect on the highs and lows of 2024 to inform your 2025 strategy.

• Learn how to set SMART goals for your pet business.

• Discover the top marketing trends to watch in 2025, including influencer partnerships and social media marketing.

• Why consistency and tracking your progress will help you reach your goals faster.

Ready to take your pet business to the next level? Join the Pet Marketing Mastermind waitlist for exclusive access to coaching sessions and strategies designed to help you grow.

Join the Waitlist Today! www.petmarketingmastermind.com

Connect with Joe:

• Join the Pet Marketing Mastermind:www.petmarketingmastermind.com

• • Follow on LinkedIn
  • Marketing Services: www.sharemarketing.agency
  • Want to be a guest on the PMM podcast? Send an email to team@sharemarketing,agency

  
  

  What’s ONE business goal you have this year? Leave a comment!

🎙️ Attention pet business owners! Our latest podcast episode features Roy Ben-Tzvi, Founder of The Woof, a premier source for all things pet news and trends.

In this episode, Roy shares his expertise on a variety of crucial topics for pet business success. We dive into the art of storytelling, exploring how to craft compelling narratives that resonate with your audience. Roy also discusses the importance of testing marketing activities to find what truly works, ensuring your strategies are both effective and efficient.

As the pet industry continues to grow, staying ahead of trends and delivering high value to your audience becomes increasingly important. Roy provides valuable insights on navigating this dynamic landscape and maintaining a strong connection with your customers.

Tune in now to gain actionable advice and learn how to elevate your pet business to new heights. Don't miss out on this insightful conversation with one of the industry's leading voices!

Subscribe to the The Woof for free here:

https://www.woofnews.co/

Mention in the episode:

https://www.apollo.io/sign-up