Inside the $150B+ Pet Industry with Pete Scott, CEO of APPA | Pet Marketing Mastermind Podcast
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Inside the $150B+ Pet Industry with Pete Scott, CEO of APPA | Pet Marketing Mastermind Podcast
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Don't miss this powerhouse episode of the Pet Marketing Mastermind podcast featuring Pete Scott, President & CEO of the American Pet Products Association (APPA)! With over 1,000 member companies and a mission to drive growth across the $150 Billion+ pet industry, Pete brings unmatched insights into what's shaping the future of pet marketing.
In this conversation, we dive into the latest trends from APPA’s 2025 industry report, explore how brands can effectively connect with Gen Z pet parents, and discuss the role of values-driven storytelling in a rapidly evolving market. Pete also shares his take on what separates successful brands from the rest, how to stand out at trade shows, and how to turn APPA's deep market research into a powerful marketing strategy.
Whether you're launching a new product or scaling a pet business, this episode is packed with practical advice, visionary thinking, and plenty of inspiration.
Tune in now to elevate your pet marketing game!