Is attending an Expo really worth it for your business growth?

Can a single event really change how you price, promote, and plan your pet care business?

What are real facility owners saying about their experience at Expo West, and why do they keep coming back?

In this special recap episode, Dom brings you another exclusive behind-the-scenes conversations from the Pet Boarding & Daycare Expo West in Las Vegas. You’ll hear from pet biz newbies like Michelle Macklin – who’s converting a horse property into a full-blown dog daycare – alongside seasoned pros like Alex Varney and Eyal Cohen, who tell us why, even when you feel comfortable in your business, there’s always more to learn.

Michelle shares why she finally took the leap into pet care at 60 and how Dom’s enrichment talk lit a fire under her plans. We also hear from attendees like Peyton and Katie, who are already implementing pricing changes and preparing for second locations before they’ve even left Vegas. Plus, Dom offers his own advice on why pausing to assess after big events is just as crucial as action – and shares a key clip from his standout presentation “The Price Is Right” to highlight how most business undervalue their services.

In this episode, you’ll discover:

• Fear Can Be Fuel – Michelle’s story shows it’s never too late to launch the business you really want.

• Stop and Assess – After a sprint of activity, smart owners slow down to regroup and realign.

• Raise Your Prices – If clients love your service and demand is high, it’s time to charge what you’re worth.

• Expos Create Momentum – Why getting in a room with other pet professionals is one of the best ways to keep your business growth on track

• Learning Never Ends – Hear why it doesn’t matter if you’re the keynote speaker or a first-timer, there’s always more to learn at an industry event.

Huge thanks to our incredible show sponsor Canine Lab Testing!

Canine Lab Testing helps pet care businesses like yours screen for parasites quickly and reliably, so you can keep your furry guests safe and your clients reassured. Find out more at CanineLabTesting.com

If you would like to get Dom’s personal help to grow your pet business then you should check out his Diamond Business Development program. Click here to join now.

Barkleigh’s next show is the Pet Boarding and Daycare Expo which is happening in Hershey in November 10th to 13th.

Episode Highlights:

[00:51] – Michelle Macklin shares how attending Dom’s enrichment seminar left her buzzing with ideas—and led her to enroll in Enrich U on the spot.[02:14] – Michelle talks about being brand new to the industry and how the expo opened her eyes to everything she didn’t know she didn’t know.[04:50] – Dom introduces this special recap episode, featuring attendee insights, vendor perspectives, and an exclusive snippet from his seminar “The Price is Right.”[07:35] – Alex Varney breaks down her presentation on building strong operational foundations and the challenge of cramming too much value into one talk.[09:27] – Eyal Cohen of Pet Resort Hospitality Group explains why his company prioritizes quality over quantity—and how today’s sellers are savvier than ever.[13:04] – Dom and Eyal reflect on the long-term benefits of attending expos, sharing how one conversation can shift your whole business trajectory.[18:49] – Peyton Peroni of Dog Days Daycare describes her excitement at attending her first expo and how the pricing seminar was a major lightbulb moment.[21:34] – Emily from Beaver Creek Dog Retreat shares how Dom’s talk gave her the confidence to raise prices and recognise her worth.[23:04] – Katie from The Great Outdoors Pup Camp explains how Dom’s pricing session helped her rethink her value and prepare to open a second location.[25:31] – Dom shares a clip from his “Price Is Right” seminar, urging listeners to stop undercharging and to structure their businesses like elite athletes—with intense sprints and strategic recovery.

If this episode fired you up, don’t wait—start taking action now and we’ll see you at the next expo!

Can attending one industry event really change your business trajectory?

What happens when you step away from your business in order to find out where you’re going wrong with it?

And is it possible to raise your prices, sell more extras, and supercharge your revenue – before breakfast?

In this Expo West recap episode, Dom shares inspiring stories and interviews recorded live in Las Vegas. You’ll hear first from Tara and Skylor of King Style Dog Boarding, who took the brace decision to close down their business for the week, to learn from the expo expert speakers. After leaving Dom’s presentation they immediately raised their prices that very morning by $20 – then they booked a premium client with add-ons to boot. That’s what you call taking action!

Plus, roving podcast reporter Tim Jackson hits the expo floor to capture conversations with other facility owners, both new and experienced, who share what they’ve gained from the expo – like Colton from Vera’s Posh Paws who’s fresh out of Dom’s ‘gold’ talk (his words, not ours). You’ll also hear from keynote speaker Candace D’Agnolo of Pet Boss Nation and catch a behind-the-scenes look at what it takes to step into the next level of your business.

Tune in to discover;

Raise Prices with Confidence – Tara and Skylor proved that when you believe in your service, premium pricing follows naturally—sometimes within hours.

Why Enrichment = Client Value – How offering fun, themed activities and structured enrichment can be a major revenue-driving part of your offering.

You Gotta Be in the Room Where it Happens – Hear how the conversations and connections you make at events like the PB & D Expo, can spark bold moves in your business

Plan for Growth Early – Whether you’re about to open or scaling up, building systems and pricing strategies from the start, will set the tone for success.

Push Past the Fear – Growth starts when you stop waiting for permission and start acting on your ambition – Expo attendees tell their personal transformation stories.

Huge thanks to our incredible show sponsor Canine Lab Testing!

Canine Lab Testing helps pet care businesses like yours screen for parasites quickly and reliably, so you can keep your furry guests safe and your clients reassured. Find out more at CanineLabTesting.com

If you would like to get Dom’s personal help to grow your pet business then you should check out his Diamond Business Development program. Click here to join now.

Barkleigh’s next show is the Pet Boarding and Daycare Expo which is happening in Hershey in November 10th to 13th. Register now to be the first to find out when tickets go on sale. Click here to connect now

Episode Highlights:

[00:51] – Tara and Skylor share how Dom’s talk inspired them to increase prices on the spot—and make a sale.[03:36] – How Enrich U became the perfect plug-and-play enrichment solution for their business.[06:48] – Dom reflects on the energy, takeaways (not food), and transformations he witnessed at Expo West.[10:08] – Elaine and Mike reveal how Expo learnings are shaping their soon-to-launch Arizona facility.[16:20] – Ariel and Jamel’s “aha” moment about the hidden power of paid enrichment and themed activities.[21:56] – Francesca shares how she’s using the Expo to build and solidify her systems before taking over her mentor’s training company.[24:08] – Candace D’Agnolo recaps her keynote and why Gen Z pet owners are a major opportunity.[30:47] – Devon and Christie talk about the value of peer-to-peer learning and crucial pricing confidence.[35:11] – Dom explains how fear blocks growth—and how networking events like this help owners push past it.[37:14] – Colton shares how he thought up five (yes, five) new service packages during Dom’s pricing session.

Feeling fired up? Make sure you’re in the room for the next Pet Boarding & Daycare Expo and turn your own lightbulb moments into massive wins.

What’s the real ROI (return on investment) of showing love to your best clients?

Can dinner, drinks and a friendly conversation really drive customer loyalty in your pet care business?

And how can you build a leadership team that actually frees you up to work on the business instead of in it?

Then stay tuned, because in this episode, Dom chats with Mike McIntyre from Fetch Family Pet Resort about his facility’s journey from launch to expansion. After a whirlwind opening just before COVID hit, Mike and his GM Carolyn built something truly special in Sewell, New Jersey – thanks in part to expert mentorship from Stephanie Shipley and a leadership team that now runs the show. Mike shares the little touches that make Fetch stand out, like sending new clients home with personalised artwork and creating word-of-mouth magic by building a truly “club-like” daycare experience.

Mike also shares the behind-the-scenes story of their first-ever client appreciation dinner: a simple but powerful gesture that turned regulars clients into raving fans. And, as Dom points out, it’s not just making a nice gesture for the sake of it – these are the kind of smart moves that fuel referrals, loyalty, and make high-margin memberships feel like an exclusive club.

In this episode, you’ll discover:

• From Insurance to Enrichment – Why Mike left the corporate world to build a 10,000 sq ft pet resort (with plans to double it).

• Crates and Leadership – How working with a consultant helped rewire their approach to structure, team building, and dog care.

• Personal Touches Pay Off – Why every evaluation ends with a memento—and what it does for retention.

• Community, Not Just Clients – Inside their client appreciation event and why it worked better than any marketing campaign.

• Memberships Need More Than Discounts – Why emotional value beats price cuts when it comes to loyalty.

Huge thanks to our incredible show sponsor Canine Lab Testing!

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting.com

Huge thanks to special guest Mike McIntyre for sharing his story. To find out more about Mike business go to FetchResort

Also, thanks to Molly Taylor from Mollys’ Mutthouse for sharing her bootcamp business wins. Find out more about Molly by going to Mutthouse

Want to work with Dom’s inside of his exclusive coaching programs? Go to www.petbusinessmarketing.com/audition

Episode Highlights:

[00:51] – Dom introduces the episode and the key talking point: a customer appreciation night that became a word-of-mouth goldmine.[06:03] – Molly Taylor shares how she flipped her model from pay-as-you-go to membership-only—and ended up with a waitlist every day but Monday.[07:30] – The power of peer support: why bootcamp helped Molly take action fast and gain massive clarity.[13:30] – Mike McIntyre shares how a chance meeting and a bold pivot from insurance led to launching Fetch Family Pet Resort.[18:47] – How pet care consultant Stephanie Shipley helped Mike overhaul operations and embrace crate-based enrichment daycare.[22:30] – Mike explains how investing in staff education and certification strengthens client trust and builds reputation.[26:32] – Inside the Customer Appreciation Night: why Mike’s team took 12 loyal clients out to dinner—and how it boosted client buy-in.[29:45] – Real feedback, real results: how honest conversations with clients led to small tweaks and big relationship wins.[31:00] – Turning a pet business into a club: Dom and Mike explore how regular social events can power retention and community.[36:01] – Mike outlines future plans, including facility expansion, new service offerings, and a client membership program done right.