Is attending an Expo really worth it for your business growth?

Can a single event really change how you price, promote, and plan your pet care business?

What are real facility owners saying about their experience at Expo West, and why do they keep coming back?

In this special recap episode, Dom brings you another exclusive behind-the-scenes conversations from the Pet Boarding & Daycare Expo West in Las Vegas. You’ll hear from pet biz newbies like Michelle Macklin – who’s converting a horse property into a full-blown dog daycare – alongside seasoned pros like Alex Varney and Eyal Cohen, who tell us why, even when you feel comfortable in your business, there’s always more to learn.

Michelle shares why she finally took the leap into pet care at 60 and how Dom’s enrichment talk lit a fire under her plans. We also hear from attendees like Peyton and Katie, who are already implementing pricing changes and preparing for second locations before they’ve even left Vegas. Plus, Dom offers his own advice on why pausing to assess after big events is just as crucial as action – and shares a key clip from his standout presentation “The Price Is Right” to highlight how most business undervalue their services.

In this episode, you’ll discover:

• Fear Can Be Fuel – Michelle’s story shows it’s never too late to launch the business you really want.

• Stop and Assess – After a sprint of activity, smart owners slow down to regroup and realign.

• Raise Your Prices – If clients love your service and demand is high, it’s time to charge what you’re worth.

• Expos Create Momentum – Why getting in a room with other pet professionals is one of the best ways to keep your business growth on track

• Learning Never Ends – Hear why it doesn’t matter if you’re the keynote speaker or a first-timer, there’s always more to learn at an industry event.

Huge thanks to our incredible show sponsor Canine Lab Testing!

Canine Lab Testing helps pet care businesses like yours screen for parasites quickly and reliably, so you can keep your furry guests safe and your clients reassured. Find out more at CanineLabTesting.com

If you would like to get Dom’s personal help to grow your pet business then you should check out his Diamond Business Development program. Click here to join now.

Barkleigh’s next show is the Pet Boarding and Daycare Expo which is happening in Hershey in November 10th to 13th.

Episode Highlights:

[00:51] – Michelle Macklin shares how attending Dom’s enrichment seminar left her buzzing with ideas—and led her to enroll in Enrich U on the spot.[02:14] – Michelle talks about being brand new to the industry and how the expo opened her eyes to everything she didn’t know she didn’t know.[04:50] – Dom introduces this special recap episode, featuring attendee insights, vendor perspectives, and an exclusive snippet from his seminar “The Price is Right.”[07:35] – Alex Varney breaks down her presentation on building strong operational foundations and the challenge of cramming too much value into one talk.[09:27] – Eyal Cohen of Pet Resort Hospitality Group explains why his company prioritizes quality over quantity—and how today’s sellers are savvier than ever.[13:04] – Dom and Eyal reflect on the long-term benefits of attending expos, sharing how one conversation can shift your whole business trajectory.[18:49] – Peyton Peroni of Dog Days Daycare describes her excitement at attending her first expo and how the pricing seminar was a major lightbulb moment.[21:34] – Emily from Beaver Creek Dog Retreat shares how Dom’s talk gave her the confidence to raise prices and recognise her worth.[23:04] – Katie from The Great Outdoors Pup Camp explains how Dom’s pricing session helped her rethink her value and prepare to open a second location.[25:31] – Dom shares a clip from his “Price Is Right” seminar, urging listeners to stop undercharging and to structure their businesses like elite athletes—with intense sprints and strategic recovery.

If this episode fired you up, don’t wait—start taking action now and we’ll see you at the next expo!