In This Episode:

* Bubble Wrap did not have instant traction.* It's not just "give it time", it's about co-occurring conditions.* The Wright Brothers.* Apple has done a great job at listening to customer feedback and iterating on their products.* Determine feature benefit match and product market fit. * There is no such thing as instant traction.* This is what you think, now go test it.* Test it and get your market validation.* User play can change your design.* As the inventor, you have to find out what features your customers care about.

In This Episode:

* I don't believe any product is an instant traction product.* He's consulted so he thinks he knows what it takes to bring a product to market.* Unicorns aren't really unicorns. Valuations don't mean that you're making that money.* I'm so tired of having conversations where everyone has to win. There is always risk.* There is a big difference between consulting and actually making a product. * The possibility of having instant traction is slim, especially in today's world.* If you hit instant traction then you hit the lottery.* The story of an instantly successful startup leading to rough going later on.

In This Episode:

Do you compensate with equity?* Our model is to never touch the cap table or equity early on.* Money is just money if it is not tied to other skills and networks.* Know what you bring to the table and what you don't.* A lawyer doesn't always make the best partner. * At some point in every business lifecycle you have to take a leap of faith.* Do a risk profile assessment.* The people who throw the most money at you might not be right for your business.* Engineers.* An advisory board from different industries can give you a fresh perspective.

In This Episode:

* The most important part of your business is building the right team.* At the beginning, most people don't have a team.* Just go on "Shark Tank"'.* Bringing my flagship product to market has taken 6 years and we are not there yet.* As the idea holder, it is hard to let people into the fold. * You can't do everything yourself.* The perfect is the enemy of the good.* You need to test yourself to know what you are good at.* Where is the magic line to make this viable after it is feasible?* Most people are not honest about what they are good at and what they are really bad at.

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In This Episode

* As inventors and entrepreneurs you need a thick skin.* It's a balance of having a thick enough skin and listening to the market.* We are telling you what you need to hear.* Events and Conferences.* We go to a lot of conferences just as networking opportunities. * There are realities and externalities in attending trade shows that must be accounted for.* Networking is about starting a relationship to get into a deeper conversation.* Get proper advice from within your own particular industry.* Qualifying the feedback you receive

In This Episode: We Have 1 Metric

* We are here to talk the real lingo of business.* What does it mean to move the needle? * We have 1 metric. Get a product to market that is selling.* Know what you bring to the table and what you don't. * The idea will never get to a business without real world testing. * Qualitative vs. Quantifiable metrics. * Not listening to the market is a recipe for disaster.* Some ideas should never come to fruition.* Ask people about their failures and lessons learned. * There is no guarantee of success. * Learning to enjoy the journey.

In This Episode:

* We are talking about the future and retooling. * One of my goals was to pull the curtain back and see the reality of developing your product.* Guests didn't want to share their real stories and so it became the T and Bob show.* Now we are going to show how we take an idea through development to market.* I think the new format will reach more kinds of people and show them the steps we take. * We plan on showing every step. A realistic view of getting to market with our clients.* Whatever helps you on your journey is what we are here for.* We get asked a lot to do free work.* It's also about finding the right people to work with.* I watch a lot of content, and I am interested in the process.* We want to show every step from soup to nuts, from idea stage to finished goods.* Real customers, real products, real budgets and our time and real resources.* We are so tired of "theory experts" giving out bad advice.* It's hard for people to be honest about failure.* First Strike Commercialization.* Outro. Next Journey.

In this Episode: We are talking about Mindset today.

* I believe in "Devil's Advocate" as a model.* Imposter Syndrome vs. Dunning-Kruger.* These days I meet a lot more people who are Dunning-Kruger adjacent.* Making a billion in tech doesn't mean you know how to make a hard good. * Analysis Paralysis.* A lot of imposter syndrome comes from comparing yourself to your peers and mentors.* We are all affected by social media.* The Stoics and Memento Mori.* Every day is on the job training.* Everyone I know who has been in business for a long time is unshakeable.* Not everything is the end of the world.* Happiness is a choice.* Character is shown when everything goes wrong.* Experience does gird you against a lot of the doubts.* We are human. We fail more than we succeed.* Don't see every failure as the end of the world.* It has taken me years to change the way I view setbacks.* You have to be realistic and dictate your own mindset.