In This Episode:

* Bubble Wrap did not have instant traction.* It's not just "give it time", it's about co-occurring conditions.* The Wright Brothers.* Apple has done a great job at listening to customer feedback and iterating on their products.* Determine feature benefit match and product market fit. * There is no such thing as instant traction.* This is what you think, now go test it.* Test it and get your market validation.* User play can change your design.* As the inventor, you have to find out what features your customers care about.

In This Episode:

* I don't believe any product is an instant traction product.* He's consulted so he thinks he knows what it takes to bring a product to market.* Unicorns aren't really unicorns. Valuations don't mean that you're making that money.* I'm so tired of having conversations where everyone has to win. There is always risk.* There is a big difference between consulting and actually making a product. * The possibility of having instant traction is slim, especially in today's world.* If you hit instant traction then you hit the lottery.* The story of an instantly successful startup leading to rough going later on.

In This Episode:

Do you compensate with equity?* Our model is to never touch the cap table or equity early on.* Money is just money if it is not tied to other skills and networks.* Know what you bring to the table and what you don't.* A lawyer doesn't always make the best partner. * At some point in every business lifecycle you have to take a leap of faith.* Do a risk profile assessment.* The people who throw the most money at you might not be right for your business.* Engineers.* An advisory board from different industries can give you a fresh perspective.