Episodios

  • 423 - From the Vault: How to Fall Back in Love with Your Membership
    May 13 2025

    In this special episode, I revisit a timeless topic from the Membership Geeks archives to explore how you can reignite your passion for your membership.

    Memberships are a long-term commitment, and it's not uncommon to find yourself feeling disconnected or burnt out. I share insights and strategies on how to fall back in love with your membership by understanding the root causes of your dissatisfaction and implementing practical steps to rekindle your enthusiasm.

    Whether you have specific issues or a general loss of passion, this episode offers actionable advice to help you reconnect with your purpose and ensure your membership journey remains fulfilling and rewarding.

    In this episode:
    • How can I identify the root cause of my declining enthusiasm for my membership?
    • What strategies can I use to change up my routine and reengage with my membership topic?
    • How can I reconnect with my membership community to regain my passion for being a membership owner?
    • What are some practical ways to reaffirm my "why" and maintain long-term enthusiasm for my membership business?

    Thank You For Listening

    We really appreciate you choosing to listen to us and for supporting the podcast.

    We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

    Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

    Más Menos
    24 m
  • 422 - I Need To Pivot My Online Membership. Help!
    May 6 2025

    In this episode of the Membership Geeks Podcast, I dive into a challenge many membership owners face: figuring out what to do when your membership isn't working as expected and you feel the need to pivot.

    I discuss how to determine if a pivot is truly necessary or if you're simply panicking and provide practical steps to assess and address the underlying issues in your membership.

    We'll explore different pivoting strategies and how to communicate changes effectively to your audience.

    In this episode:
    • How can I determine if a pivot is necessary or if I am just panicking about my membership's performance?
    • What are the main issues that might be affecting the growth or engagement of my membership, and how can I assess them?
    • What types of pivots should I consider if I decide that a change in direction is needed for my membership?
    • How should I communicate and implement a pivot to ensure minimal disruption for current members while attracting new ones?

    Thank You For Listening

    We really appreciate you choosing to listen to us and for supporting the podcast.

    We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

    Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

    Más Menos
    14 m
  • 421 - How To Validate Your Membership Idea The Right Way
    Apr 29 2025

    In this episode, I dive into the essential steps for validating your membership idea to ensure it leads to long-term success.

    We explore the increasingly common misconception that you can simply launch your membership without preparation and share the importance of building a foundation before asking people for money.

    I highlight the pitfalls of rushing into a membership launch and offer practical strategies for testing and refining your concept. Join me as we discuss how to approach membership validation methodically so you can set yourself up for sustainable growth.

    In this episode:
    • What are the risks of launching a membership without proper validation?
    • Why is building an audience crucial before starting a membership?
    • How can a waitlist be used to effectively gauge interest and demand?
    • What is a minimum viable membership, and why is it important for a successful launch?

    Thank You For Listening

    We really appreciate you choosing to listen to us and for supporting the podcast.

    We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

    Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

    Más Menos
    15 m
  • 420 - Should You Have A Minimum Term For Your Membership?
    Apr 22 2025

    In this episode of the Membership Geeks Podcast, I dive deep into the contentious topic of whether you should enforce a minimum term for your online membership.

    Many membership site owners grapple with locking members into commitments, but is this approach truly beneficial for your business and your members?

    I explore the potential pitfalls of enforcing minimum terms, including the financial, ethical, and legal implications, and discuss alternative strategies that focus on providing genuine value rather than forced commitment.

    In this episode:
    • Why do some membership owners consider enforcing a minimum term, and what are the typical justifications given?
    • What are the potential challenges and risks associated with enforcing a minimum term for memberships?
    • How might minimum term commitments negatively impact the member experience and perception of your membership business?
    • What are some alternative strategies to improve retention without resorting to locking members into long-term commitments?

    Thank You For Listening

    We really appreciate you choosing to listen to us and for supporting the podcast.

    We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

    Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

    Más Menos
    10 m
  • 419 - Perils Of People Pleasing As A Membership Owner
    Apr 15 2025

    In this episode of the Membership Geeks Podcast, I dive into the challenges of people pleasing as a membership site owner.

    Balancing responsiveness to your community with maintaining the integrity of your membership can be difficult, especially when faced with loud and demanding voices.

    I explore why it's impossible to make everyone happy and how trying to do so can undermine your goals. Learn how to make informed decisions that benefit the whole community and back your expertise with confidence.

    In this episode:
    • How can you navigate the challenge of not being able to please everyone in your membership?
    • Why is it dangerous to accommodate every request, demand, or complaint from members?
    • How should you handle pricing pressures from members who claim your membership is too expensive?
    • What is the importance of trusting your expertise and making decisions for the benefit of the entire community, rather than catering to individual requests?

    Thank You For Listening

    We really appreciate you choosing to listen to us and for supporting the podcast.

    We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

    Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

    Más Menos
    11 m
  • 418 - Does My Membership Need its Own Mobile App?
    Apr 8 2025

    In this episode of the Membership Geeks Podcast, I tackle a common question: Does a membership site need its own mobile app?

    We dive deep into the reasons why a mobile app might not be necessary for most memberships and explore the cost implications, usage patterns, and potential alternatives. I also discuss scenarios where having an app might actually make sense and share some insights from my extensive experience with membership sites.

    In this episode:
    • Is it necessary for my membership site to have a dedicated mobile app?
    • What are the costs and challenges associated with developing a mobile app for my membership site?
    • How do most people use mobile apps, and does it justify the investment for my membership?
    • Are there specific situations where having a mobile app for a membership is truly beneficial?

    Thank You For Listening

    We really appreciate you choosing to listen to us and for supporting the podcast.

    We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

    Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

    Más Menos
    12 m
  • 417 - Even Huge Memberships Make Mistakes. Here Are the Most Common…
    Apr 1 2025

    In this episode of the Membership Geeks podcast, I reveal a surprising truth: even the largest and most successful membership sites make mistakes.

    I dive into some of the most common blunders these membership giants are making, gleaned from our membership insider series, where I explore sites like Masterclass.com, Digital Marketer, and more. Join me as I unpack these mistakes, offering insights on how you can avoid them and improve your own membership experience.

    In this episode:
    • What are the common mistakes big membership sites make in their new member onboarding process?
    • How do issues with integrating multiple tech systems impact the overall membership experience?
    • Why is attention to detail crucial, and how can neglecting it affect your membership site?
    • How can a well-designed offboarding process benefit a membership, and what are some examples of neglect in this area?

    Thank You For Listening

    We really appreciate you choosing to listen to us and for supporting the podcast.

    We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

    Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

    Más Menos
    19 m
  • 416 - Webinar Marketing for Your Membership with Teresa Heath-Wareing
    Mar 18 2025

    In this episode of the Membership Geeks Podcast, I’m joined by marketing expert Teresa Heath-Wareing to delve into the strategic use of webinars for driving member sales.

    We unpack the essential ingredients that make a webinar effective in attracting and converting attendees into paying members.

    From boosting registration and show-up rates to the nuances of live versus automated webinars, Teresa shares her wealth of experience and actionable insights.

    Whether you're new to using webinars or looking to refine your current approach, this episode is packed with practical tips to elevate your membership marketing efforts.

    In this episode:
    • What are the key ingredients that make a webinar effective for attracting and converting attendees to your membership?
    • How can membership owners improve registration and attendance rates for their webinars?
    • What techniques can be used to keep attendees engaged throughout the webinar to ensure they stay for the pitch?
    • Are automated or hybrid webinars a viable strategy, and how can they be executed without compromising authenticity?

    Thank You For Listening

    We really appreciate you choosing to listen to us and for supporting the podcast.

    We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

    Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

    Más Menos
    55 m
adbl_web_global_use_to_activate_webcro805_stickypopup