In this episode of the Membership Geeks Podcast, I dive deep into the contentious topic of whether you should enforce a minimum term for your online membership.

Many membership site owners grapple with locking members into commitments, but is this approach truly beneficial for your business and your members?

I explore the potential pitfalls of enforcing minimum terms, including the financial, ethical, and legal implications, and discuss alternative strategies that focus on providing genuine value rather than forced commitment.

• Why do some membership owners consider enforcing a minimum term, and what are the typical justifications given?
• What are the potential challenges and risks associated with enforcing a minimum term for memberships?
• How might minimum term commitments negatively impact the member experience and perception of your membership business?
• What are some alternative strategies to improve retention without resorting to locking members into long-term commitments?

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