At 26, most people are figuring life out. Our guest? He’s already turned his most difficult chapter—his journey to sobriety—into a powerful mission. In this episode, we sit down with a rising entrepreneur who built an online following by sharing his raw, unfiltered path to recovery and transformation. Now, he’s channeling that momentum into a new coaching business designed to help others do the same. We talk about what led to his breaking point, how vulnerability built his community, and what it really takes to turn personal growth into a purpose-driven business. Whether you’re navigating change, building a brand, or just looking for real inspiration—this episode delivers.
Special Guest: Tatenda Rukunda
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Your website should be more than just a digital brochure — it should be a lead-generating, revenue-driving machine. But without the right tools in place, you’re missing out on major opportunities.

In this episode of Mastering Local Marketing, Matt shares his five favorite website tools that every local business needs to track visitors, capture leads, and turn traffic into paying customers. These are the real, battle-tested tools he recommends after years of helping businesses improve their online performance.

If you want a website that works harder for your business — and Matt’s personal recommendations to get you there — this episode is a must-listen.

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Ninety-nine percent of ads are bad! Most businesses throw ads out into the world and hope something sticks — but real results come from strategy, not guesswork.

In this episode of Mastering Local Marketing, we break down the five essential types of ads every local business needs to have in their back pocket to stay relevant, drive sales, and create momentum year-round. From building brand awareness, to tapping into customer pain points, to maximizing holiday events, these aren’t just "nice to have" — they’re the backbone of a winning ad strategy.

If you’ve ever wondered why your ads aren't hitting like they should — or what’s missing from your current marketing — this episode will connect the dots.

Master these five, and you’ll never wonder what to post — or when — again.

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In this episode of Mastering Local Marketing, we’re joined by the young entrepreneur behind Crema Avenue Coffee, a mobile coffee business that’s been taking Chicago by storm—one handcrafted latte at a time.

We dive into how Crema Avenue brewed up a brand from scratch, using three powerful strategies: showing up at the right local events, building genuine community relationships, and leveraging social media to turn followers into fans. Their story is a masterclass in creating buzz without a storefront—and without a huge marketing budget.

Whether you’re a coffee lover, mobile business owner, or just looking for smart ways to grow your local brand—this one’s for you.

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In this episode of Mastering Local Marketing, we’re joined by Katie Sannito—better known as the Gourmet Goddess. What started as a passion for creating unforgettable food experiences has grown into a thriving business, featuring curated brunches, cocktail events, and show-stopping grazing tables.

Katie shares the three core strategies that fueled her growth: smart collaborations with other local businesses, creating unforgettable value that drives strong referrals, and showing up authentically for her social media community.

But even the most successful entrepreneurs have blind spots—Katie opens up about her biggest challenge right now: email marketing. We dive into what’s holding her back and explore practical ways to help her turn it into a strength.

If you’re building a service-based business and want to learn how to grow through relationships, not just ads—this one’s for you.

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You’ve poured money into Facebook ads, boosted a few posts, maybe even hired someone to “run your marketing”… and still, no consistent results. So what’s the deal?

In this episode of Mastering Local Marketing, we break down why your ads aren’t working—and it has nothing to do with your budget. We’re exposing the common mistakes small business owners make when they think more money will fix bad strategy.

You’ll walk away with a smart, 7-step checklist to evaluate and optimize your current marketing efforts—before spending another dollar. Whether you’re running ads now or planning to, this episode could save you hundreds (maybe thousands) and set you up for better results.

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Tired of waiting around for word-of-mouth to magically grow your business? In this episode of Mastering Local Marketing, we’re flipping the script on referrals. They’re not a happy accident—they’re a system you can build.

We’ll break down a simple, three-part strategy to turn satisfied customers into your most powerful marketing channel. You’ll learn how to create natural referral moments, make sharing effortless, and build a system that keeps customers coming and bringing others with them.

Whether you’re a service-based business, a boutique, or a local cafe, this episode will challenge how you think about growth—and give you the tools to take control of it.

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Thinking about launching an online store? Before you dive into the world of eCommerce, there are some things you need to know—things that could save you time, money, and major headaches.

In this episode of Mastering Local Marketing, we’re pulling back the curtain on what it really takes to sell online. From hidden costs and legal pitfalls to the pricing strategies and tech decisions that can make or break your success, we’re giving you the real talk most people don’t share. Whether you're adding eCommerce to your local business or starting fresh online, this episode will help you launch smarter, not harder.

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