At 26, most people are figuring life out. Our guest? He’s already turned his most difficult chapter—his journey to sobriety—into a powerful mission. In this episode, we sit down with a rising entrepreneur who built an online following by sharing his raw, unfiltered path to recovery and transformation. Now, he’s channeling that momentum into a new coaching business designed to help others do the same. We talk about what led to his breaking point, how vulnerability built his community, and what it really takes to turn personal growth into a purpose-driven business. Whether you’re navigating change, building a brand, or just looking for real inspiration—this episode delivers.
Special Guest: Tatenda Rukunda
Instagram: https://www.instagram.com/unhingedsanity_/

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Your website should be more than just a digital brochure — it should be a lead-generating, revenue-driving machine. But without the right tools in place, you’re missing out on major opportunities.

In this episode of Mastering Local Marketing, Matt shares his five favorite website tools that every local business needs to track visitors, capture leads, and turn traffic into paying customers. These are the real, battle-tested tools he recommends after years of helping businesses improve their online performance.

If you want a website that works harder for your business — and Matt’s personal recommendations to get you there — this episode is a must-listen.

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Ninety-nine percent of ads are bad! Most businesses throw ads out into the world and hope something sticks — but real results come from strategy, not guesswork.

In this episode of Mastering Local Marketing, we break down the five essential types of ads every local business needs to have in their back pocket to stay relevant, drive sales, and create momentum year-round. From building brand awareness, to tapping into customer pain points, to maximizing holiday events, these aren’t just "nice to have" — they’re the backbone of a winning ad strategy.

If you’ve ever wondered why your ads aren't hitting like they should — or what’s missing from your current marketing — this episode will connect the dots.

Master these five, and you’ll never wonder what to post — or when — again.

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