Brian Lang is the founder and CEO of Upside CFO and joins us today to talk about how he does things differently by thinking like a business leader and not like an accountant.

00:00:56 - Introductions

00:03:04 - The Working Wealthy

00:05:13 - The Top 3 Problems

00:08:52 - Building Trust with High Earners

00:13:10 - Being Critical Internally

00:15:53 - Differentiating in the Market

00:22:09 - Advice for Struggling

00:29:00 - What Success Looks Like

00:34:12 - Wrap Up

Connect with us:

The Breezy Company 💛 ⁠⁠⁠⁠⁠https://thebreezycompany.co/

⁠⁠⁠⁠⁠Facebook 💛 ⁠⁠⁠⁠⁠https://www.facebook.com/breezycontent⁠⁠⁠⁠⁠

LinkedIn 💛 ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ezcontent/

⁠⁠⁠⁠⁠Instagram 💛 ⁠⁠⁠⁠⁠https://www.instagram.com/breezy_content/

#Marketing #Podcast #UpsideCFO

JL Heather and Preston Chandler are founders of Centered.work and hosts of Breakthrough Innovation. Today they join us to share their experiences in the leadership space.

00:00:56 - Introductions

00:03:22 - Clients' Biggest Challenges

00:04:38 - From Process to Centered

00:11:00 - Defining "Human-Centered"

00:14:26 - When It's Not Working

00:17:02 - Lightning Round

00:20:01 - Worst Leadership Advice

00:21:40 - Wrap Up

Connect with us:

The Breezy Company 💛 ⁠⁠⁠⁠⁠https://thebreezycompany.co/

⁠⁠⁠⁠⁠Facebook 💛 ⁠⁠⁠⁠⁠https://www.facebook.com/breezycontent⁠⁠⁠⁠⁠

LinkedIn 💛 ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ezcontent/

⁠⁠⁠⁠⁠Instagram 💛 ⁠⁠⁠⁠⁠https://www.instagram.com/breezy_content/

In this interview we sit down with Jay Mueller, the CEO of Camargo Insurance, to share insights into developing authority in your market.

00:00:56 - Introductions

00:01:40 - The Family Business

00:05:18 - Going National

00:11:24 - Advocating For Your Vision

00:15:30 - Travel and Remote Work

00:30:53 - Involving the Customers

00:33:14 - Future of Camargo

00:37:01 - Closing Remarks

Connect with us:

The Breezy Company 💛 ⁠⁠⁠⁠⁠https://thebreezycompany.co/

⁠⁠⁠⁠⁠Facebook 💛 ⁠⁠⁠⁠⁠https://www.facebook.com/breezycontent⁠⁠⁠⁠⁠

LinkedIn 💛 ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ezcontent/

⁠⁠⁠⁠⁠Instagram 💛 ⁠⁠⁠⁠⁠https://www.instagram.com/breezy_content/

The Breezy Company introduces Shawn Hunter, Founder of Mindscaling, who shares his story of learning to trust his employees and growing with humility.

00:00:56 - Introductions

00:01:34 - Shawn Hunter's Background

00:03:10 - Starting Mindscaling

00:07:43 - The Challenges

00:10:50 - Proudest Accomplishment

00:12:53 - The Role of Marketing

00:14:40 - Shawn's Advice

00:16:47 - Closing

Connect with us:

The Breezy Company 💛 ⁠⁠⁠⁠⁠https://thebreezycompany.co/

⁠⁠⁠⁠⁠Facebook 💛 ⁠⁠⁠⁠⁠https://www.facebook.com/breezycontent⁠⁠⁠⁠⁠

LinkedIn 💛 ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ezcontent/

⁠⁠⁠⁠⁠Instagram 💛 ⁠⁠⁠⁠⁠https://www.instagram.com/breezy_content/

The Breezy Company introduces Matthew Tremellen, Founder and CEO of DiabeticU, to talk about standing out against the noise by marketing your authenticity and personal story to earn your customers' trust.

00:00:56 - Introductions

00:01:20 - Matthew Tremellen and DiabeticU

00:03:39 - Overcoming the Noise

00:06:35 - Customers and Communication

00:12:28 - Marketing Challenges

00:13:54 - Most and Least Favorite Things

00:15:22 - Closing

Connect with us:

The Breezy Company 💛 ⁠⁠⁠⁠⁠https://thebreezycompany.co/

⁠⁠⁠⁠⁠Facebook 💛 ⁠⁠⁠⁠⁠https://www.facebook.com/breezycontent⁠⁠⁠⁠⁠

LinkedIn 💛 ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ezcontent/

⁠⁠⁠⁠⁠Instagram 💛 ⁠⁠⁠⁠⁠https://www.instagram.com/breezy_content/

The Breezy Company introduces and explains the steps along the Customer Value Journey, which is a framework that describes the complete process a customer undertakes when interacting with a brand or business.

00:00:56 - Introductions

00:03:01 - Customer Value Journey

00:04:52 - Organic VS Paid

00:09:44 - Engagement

00:13:52 - Endorsement

00:15:27 - Subscription

00:19:23 - Conversion

00:22:16 - Excitement

00:25:45 - Ascend

00:26:48 - Advocation

00:30:50 - Ending

Connect with us:

The Breezy Company 💛 ⁠⁠⁠⁠⁠https://thebreezycompany.co/

⁠⁠⁠⁠⁠Facebook 💛 ⁠⁠⁠⁠⁠https://www.facebook.com/breezycontent⁠⁠⁠⁠⁠

LinkedIn 💛 ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ezcontent/

⁠⁠⁠⁠⁠Instagram 💛 ⁠⁠⁠⁠⁠https://www.instagram.com/breezy_content/

The Breezy Company team explain why it is important to have a clear and comprehensive marketing strategy and creating content that serves the goals of your business.

00:00:56 - Introductions

00:00:56 - Why it's crucial to have a strategy

00:04:53 - Shortcomings of not having a strategy

00:07:48 - Getting started

00:09:27 - The Frameworks

00:34:10 - Outro

Connect with us:

The Breezy Company 💛 ⁠⁠⁠⁠⁠https://thebreezycompany.co/

⁠⁠⁠⁠⁠Facebook 💛 ⁠⁠⁠⁠⁠https://www.facebook.com/breezycontent⁠⁠⁠⁠⁠

LinkedIn 💛 ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ezcontent/

⁠⁠⁠⁠⁠Instagram 💛 ⁠⁠⁠⁠⁠https://www.instagram.com/breezy_content/

The Breezy Company team explain why solopreneurs need to be creating content and describe what that content can look like.

Connect with us:

The Breezy Company 💛 ⁠⁠⁠⁠⁠https://thebreezycompany.co/

⁠⁠⁠⁠⁠Facebook 💛 ⁠⁠⁠⁠⁠https://www.facebook.com/breezycontent⁠⁠⁠⁠⁠

LinkedIn 💛 ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ezcontent/

⁠⁠⁠⁠⁠Instagram 💛 ⁠⁠⁠⁠⁠https://www.instagram.com/breezy_content/