What if every job you completed quietly brought in 3, 4, even 5 more without running ads or chasing cold leads?

In this free training, Marketing Without Rules host Lewis Vandervalk reveals the exact local marketing strategy that service pros are using to multiply their jobs using trust, visibility, and smart systems.

This week's episode is a special encore replay episode of a workshop Lewis hosted in June of 2025.

In this episode, you’ll discover:

How to get happy customers to post about you in community Facebook groups (without being pushy)

Why signs, short videos, and reviews on multiple platforms still outperform fancy digital strategies

How to revive your old customer list with one simple text

A step-by-step formula to turn every job site into a local referral machine

This isn't marketing theory. It's what smart home service businesses are doing right now to 5X their leads without extra spend or a marketing team.

Whether you're a contractor, home service pro, or local business owner, this training gives you a real-world system to grow fast using the jobs you're already doing.

Visit BlueCrocus.ca if you have marketing questions you need help with!

In this episode of Marketing Without Rules, host Lewis Vandervalk sits down with Mitch Smedley, owner of Smedley Plumbing and co-founder of Trade Wins, to unpack the real story behind what it takes to grow a trades business and why most owners stay stuck in the field longer than they should.

From turning a plumbing van into a go-kart and strapping a 12-foot skeleton to a service vehicle… to hiring a full-time videographer and creating content that actually brings in leads. Mitch shares the bold (and sometimes bizarre) tactics that helped him break free from the daily grind and turn his company into a brand.

But it’s not all about stunts and social media. This episode pulls back the curtain on the hidden roadblocks that stop most trades businesses from scaling like lack of systems, fear of delegation and trying to "market like everyone else."

You’ll also get a behind-the-scenes look at Trade Wins, where Mitch helps other trades business owners build operations that don’t rely on the owner doing everything. Whether you're a plumber, roofer, or any local service pro trying to build something that lasts, this episode will challenge what you think it takes to grow.

00:00 Intro and Guest Welcome

01:57 Mitch Smedley's Unique Approach to Social Media

04:49 Creative Marketing Tactics That Actually Work

06:43 The ‘Fix Pipes and Pet Dogs’ Brand Strategy

11:36 Plumbing Problems, Innovation, and Customer Experience 13:34 Personal Branding & Community Credibility

29:29 How Mitch Got Started in Plumbing

34:40 AI and What It Means for the Trades

39:01 Wild Marketing Stunts That Worked

41:52 The Skeleton Van Campaign

44:02 YouTube as a Lead Machine

50:01 Thinking Differently About Marketing

57:17 Tradewinds Consulting for Trades Pros

01:09:57 Google Reviews and Reputation Growth

01:15:21 Why Playing Small Isn’t Safe Anymore

Visit BlueCrocus.ca if you have marketing questions you need help with!

In this episode of Marketing Without Rules, host Lewis Vandervalk sits down with Joseph Hughes from Contractor Dynamics to unpack the real reason most contractors fail at marketing and what to do instead. Sponsored by Blue Crocus Solutions, the conversation unpacks Joseph’s journey from struggling entrepreneur to a highly sought-after marketing educator in the roofing space.

Joseph reveals how his early failures shaped his approach, the power of mentorship, and the disciplined daily routine that fuels his consistency. Together, they break down the common traps contractors fall into… like chasing quick-hit leads without building a brand.

Topics include the difference between marketing and lead generation, how to use video content effectively, and the tactical steps behind becoming 'Five Mile Famous.' Joseph also shares why extreme ownership, testing, and clear messaging are critical for any contractor looking to build a business that lasts.

00:00 Welcome to Marketing Without Rules

00:29 Introducing Joseph Hughes and Contractor Dynamics

00:54 Joseph's Journey: From Struggles to Success

04:11 The Importance of Consistency and Discipline

04:33 Joseph's Daily Routine for Success

07:49 The Evening Routine: Winding Down

12:01 Extreme Ownership in Business

14:57 Marketing vs. Lead Generation

20:02 Becoming Five Mile Famous

27:14 Tactical Marketing Tips for Roofing Companies

27:26 The Power of Video Content

29:29 Boosting vs. Targeted Ads

30:32 Effective Marketing Strategies and Testing

36:40 Getting Started with Video Production

43:29 Consistency and Clarity in Marketing

46:14 Common Marketing Mistakes and How to Avoid Them

50:24 Final Thoughts and Takeaways

Visit BlueCrocus.ca if you have marketing questions you need help with!