Episodios

  • EP 110: Creating Confidence-Boosting Habits for Writing [LIVE Coffee and Coaching Replay]

    EP 110: Creating Confidence-Boosting Habits for Writing [LIVE Coffee and Coaching Replay]
    May 9 2025
    In this episode of the Marketing Systems for Success podcast, Helen hosts a practical and insightful episode focused on boosting your confidence in writing for marketing. Designed especially for small business owners wearing multiple hats, she outlines several key habits to simplify content creation. From making it about your audience to using your voice effectively, Helen shares actionable tips and frameworks to enhance your marketing skills. Tune in for strategies that will help you to feel more confident and inspired in promoting your business consistently. 00:34 Introduction to Confidence Boosting Habits for Writing 02:47 Reframing Your Marketing Approach 05:00 Content Upgrades and Profile Maintenance 07:41 Creating a Success Journal 11:22 Using Your Voice for Content Creation 12:46 Developing a Personal Brand Vocabulary 14:54 Building a Supportive Feedback Loop 16:29 Recap and Conclusion Links: Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    19 m
  • EP 109: Mastering Legal Aspects for Entrepreneurs with Lucy from Lucy Legal

    EP 109: Mastering Legal Aspects for Entrepreneurs with Lucy from Lucy Legal
    May 1 2025
    In this episode of the Marketing Systems for Success podcast, Helen talks with legal expert Lucy Wheeler, commonly known as Lucy Legal. Lucy shares her journey of running a template shop and a membership to support entrepreneurs with the legal side of their businesses. They discuss the challenges of legal matters in business, the importance of having a solid contract, and how to make legal work engaging and less daunting. Lucy provides valuable advice on getting started with legal essentials, the significance of having the right terms and conditions, and why legal protection is crucial for business stability and growth. Tune in to learn how to navigate through legal uncertainties and ensure your business is well-protected. 00:34 Introducing Our Guest: Lucy Legal 01:02 Lucy's Journey and Business Insights 03:35 The Importance of Networking and Public Speaking 06:03 Facing Fears and Building Resilience 09:21 Outsourcing and Seeking Help in Business 17:53 Affordable Legal Services for Entrepreneurs 21:29 The Importance of Legal Considerations in Business 22:31 Essential Legal Documents for Educators and Coaches 24:44 Understanding Trademarks and Their Importance 28:06 Handling Client Cancellations and Payment Issues 34:10 Navigating Difficult Clients and Setting Boundaries 37:55 The Role of Contracts in Business Stability 41:36 Conclusion and Where to Find More Information Useful Links Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ Connect with Lucy on Instagram: https://www.instagram.com/lucy_legal/ Visit Lucy's website here: https://www.lucylegal.co.uk/ Join the community for more weekly support here: https://www.helendickmancoaching.com/community
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    43 m
  • EP 108: Building a Bank of Go To Content Ideas [LIVE Coffee and Coaching Replay]

    EP 108: Building a Bank of Go To Content Ideas [LIVE Coffee and Coaching Replay]
    Apr 11 2025
    In this episode of the Marketing Systems for Success podcast, host Helen dives deep into the essential strategies for building a robust bank of go-to content ideas. She discusses the importance of creating core content pillars, repurposing content, and balancing evergreen and timely topics. Discover how to establish a content capture system, utilise audience insights, and streamline your marketing efforts. Tune in for practical tips, engaging discussions, and actionable takeaways to simplify and enhance your marketing approach. 00:34 Introduction to April's Coffee and Coaching Session 00:47 Building a Bank of Go-To Content Ideas 01:39 Understanding Content Pillars and Frameworks 04:05 Repurposing Your Content for Maximum Impact 09:12 Creating Evergreen vs. Timely Content 14:37 Capturing and Organizing Content Ideas 19:11 Leveraging Your Audience for Content Ideas 23:27 Conclusion and Invitation to Join Live Sessions Links: Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    26 m
  • EP 107: How to Start Writing When You’re Staring at a Blank Screen [LIVE Coffee and Coaching Replay]

    EP 107: How to Start Writing When You’re Staring at a Blank Screen [LIVE Coffee and Coaching Replay]
    Mar 27 2025
    In this episode of the Marketing Systems for Success podcast, host Helen guides listeners through practical strategies to kickstart writing when faced with a blank screen. She shares six actionable tips, including lowering the stakes, using prompts, writing as if emailing a client, setting timers, repurposing old content, and changing environments to foster creativity. Helen emphasises the importance of finding a personal creative space and maintaining a balance between work and relaxation. This episode offers valuable insights for anyone looking to improve their marketing content creation process. 00:36 Introduction to Coffee and Coaching Session 01:22 Overcoming Writer's Block: Tips and Strategies 02:28 Lowering the Stakes: Embrace Imperfection 04:12 Using Prompts and Templates Effectively 06:42 Finding Your Unique Voice 08:41 Setting Timers and Deadlines 10:33 Repurposing and Reusing Content 12:03 Changing Your Environment for Creativity 14:20 Recap and Final Thoughts 18:20 Conclusion and Invitation to Join Live Sessions Links: Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    20 m
  • EP 106: From Barrister to Online Tutor - Haleema's Success Story

    EP 106: From Barrister to Online Tutor - Haleema's Success Story
    Mar 20 2025
    Mastering Marketing Systems: Insights from Helen and Haleema In this episode of the Marketing Systems for Success podcast, host Helen welcomes her long-term client Haleema. They discuss Haleema's journey from being a barrister to running HH Tutoring, an online tutoring company. The conversation sheds light on transitioning careers, setting the right business systems, and the importance of consistency in marketing. Haleema shares her experiences with using automated systems to manage administrative tasks, creating effective lead magnets, leveraging social media platforms, and starting a podcast to bolster her marketing efforts. Helen and Haleema also delve into the benefits of personalised client calls and the impact of the Accelerate programme on business growth. Tune in to gain practical tips and inspiration for optimising your marketing systems. 00:35 Meet Haleema: A Powerhouse in Business 01:37 Haleema's Journey from Law to Tutoring 03:32 Challenges and Solutions in Early Business Days 05:39 The Importance of Systems and Automation 10:02 Marketing Strategies and Lead Magnets 12:20 Expanding Platforms and Starting a Podcast 24:42 The Benefits of Personal Touch in Client Relations 26:51 Future Plans and Final Thoughts Useful Links Follow Haleema on TikTok: https://www.tiktok.com/@englishsuccesshub Follow Haleema on Facebook: https://www.facebook.com/englishsuccesshub1 Follow Haleema on Instagram: https://www.instagram.com/hhtutoringuk/ Visit Haleema's website here: https://www.englishsuccesshub.com/ Find out about the Accelerate programme here: https://www.helendickmancoaching.com/accelerate Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/
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    36 m
  • EP 105: Business Growth and Rebranding with Kate from EduKate

    EP 105: Business Growth and Rebranding with Kate from EduKate
    Mar 13 2025
    Empowering Educational Success: Business Growth and Rebranding Insights In this episode of the Marketing Systems for Success podcast, host Helen sits down with her client Kate, the founder of EduKate Learning, to discuss the journey of setting up her business, the rebranding process, and her unique approach to tutoring and holistic student support. Kate shares insights on overcoming marketing challenges, balancing family life with business demands, and the importance of outsourcing and investing in one's business. The episode emphasises the significance of building strong foundational systems for long-term business growth and offers valuable advice for anyone considering a rebrand or a strategic shift in their business. 00:34 Meet Kate: A Journey in Education 01:24 Rebranding and Expanding the Business 02:24 Challenges and Realisations 04:46 Unique Selling Proposition and Framework 13:49 The Importance of Outsourcing and Accountability 21:11 Marketing Challenges and Mindset Shifts 22:42 Social Media Strategies and Platforms 25:05 Overcoming Video Content Fears 30:30 Balancing Family and Business 35:22 Final Advice and Resources Useful Links Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ Follow Kate on Instagram: https://www.instagram.com/edukatelearning/ Visit Kate's website here: https://www.edukatelearning.co.uk/ Follow Howdy Naomi here: https://www.instagram.com/howdynaomi/ Join the community for more weekly support here: https://www.helendickmancoaching.com/community
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    39 m
  • EP 104: Mastering the Art of Facebook Groups with Kerry Quinn

    EP 104: Mastering the Art of Facebook Groups with Kerry Quinn
    Mar 6 2025
    Navigating Business Growth: From Teaching to Marketing with Kerry In this episode of the Marketing Systems for Success podcast, Helen interviews Kerry, a former teacher turned business owner. Kerry shares her journey from being an assistant headteacher to running two businesses: The Teacher Marketer, where she helps education businesses with marketing, particularly on social media, and The Play Planner, which helps parents engage their young children in educational play. Kerry discusses the challenges she faced transitioning from teaching to entrepreneurship, including burnout and financial insecurity, and the importance of community and mindset in overcoming these obstacles. The episode delves into the power of marketing and social media, particularly Facebook groups, in growing a business. Kerry offers valuable insights on creating and sustaining an engaged Facebook group and emphasises the importance of finding a supportive network for business success. Helen and Kerry also touch on the benefits of investing in professional support and the role of email marketing in maintaining a successful business. 00:34 Introducing Kerry: From Teacher to Business Owner 02:13 Kerry's Journey: From Burnout to Business 04:59 The Reality of Starting a Business 07:52 The Importance of Community and Networking 10:08 Mindset and Overcoming Challenges 12:52 Letting Go of Control and Seeking Help 19:02 Diving into Marketing: Kerry's Passion 22:22 Building and Managing Facebook Groups 25:32 Leveraging Facebook Groups for Lead Generation 27:06 The Importance of Consistency in Managing Groups 28:41 Utilising Other People's Groups for Marketing 32:22 Choosing the Right Social Media Platform 38:04 The Value of Community and Networking 45:03 Final Thoughts and Advice for New Entrepreneurs Useful Links Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ Follow Kerry on Instagram: https://www.instagram.com/the_teacher_marketer/ Connect with Kerry on Facebook: https://www.facebook.com/kerryl.webster?locale=en_GB Join the community for more weekly support here: https://www.helendickmancoaching.com/community
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    47 m
  • EP 103: From Tutor to Marketing Extraordinaire - Caroline's Journey

    EP 103: From Tutor to Marketing Extraordinaire - Caroline's Journey
    Feb 27 2025
    In this episode of the Marketing Systems for Success podcast, host Helen welcomes long-term client Caroline, a GCSE and A-level biology tutor. Caroline shares her journey from being a decade-long schoolteacher to running her own successful online tutoring business, Biosheps. They discuss the importance of leveraging social media, showcasing real classroom activities, and building effective group tuition programs. Caroline provides insights into overcoming the challenges of marketing, including shifting the focus from self-promotion to student benefit. They also delve into the role of consistent branding, the significance of community and accountability in business growth, and the impact of confidence and mindset in achieving entrepreneurial success. Join Helen and Caroline as they offer actionable tips and inspiration for educators and entrepreneurs looking to scale their businesses. 00:34 Introducing Caroline and Her Business Journey 01:43 From Teacher to Business Owner: Caroline's Transition 02:34 Scaling Up: From One-to-One to Group Tuition 05:17 Marketing Strategies and Overcoming Challenges 08:02 The Power of Social Media and Canva Mastery 11:56 Exploring Different Marketing Platforms 18:06 The Importance of Community and Accountability 25:52 Mindset and Self-Belief in Business Growth 32:44 Conclusion and Final Thoughts Useful Links Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ Check out Caroline's website here: https://www.biosheps.co.uk/ Connect with Caroline on Instagram: https://www.instagram.com/biosheps/ Join the community for more weekly support here: https://www.helendickmancoaching.com/community
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    34 m
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