Former TV Producer Reveals How She Gets 30-40X ROI on Facebook Ads | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Laurel here: https://www.adcoachingfor7.com/In this episode of Marketing Minds, I sit down with advertising strategist Laurel Portie who shares how she generated over $4 million in sales with just $150,000 in ad spend over the past seven years. Her approach is refreshingly different from what most marketing experts teach.Laurel opens up about her "$5 video ads" strategy that targets the 97-98% of people who aren't ready to buy right now but are your ideal clients. While most marketers focus only on the 2-3% who are ready to purchase immediately, Laurel has built what she calls a "conveyor belt" that nurtures potential customers until they're ready to buy.What I love about Laurel's approach is how she prioritizes real human connection. Instead of automating everything, she creates value-driven content that solves specific problems, then uses messenger conversations to build relationships. She's generated as many as 200 triage calls from just $6 in ad spend by using this strategy correctly!Laurel also shares her unique perspective shaped by her background in television, where she worked from 2002 until 2018. She reveals how she accidentally discovered her business when a marketing expert at an event pointed out that her Facebook ad skills (which she'd been using to launch TV shows since 2008) could be monetized as a service.You'll learn exactly how Laurel's "ads ecosystem" works, including:How to create $5 video ads that build your invisible audienceHer "conversion multiplier" strategy that intercepts people at different points in your funnelWhy boosted posts aren't dead (when used correctly)How to structure your messaging to overcome objectionsHer 90-days-to-data approach that helps identify exactly what to fix in your marketingPerhaps most refreshing is Laurel's commitment to her core values. Despite her success, she deliberately keeps her ad spend low and her program capped at around 4,000 members so she can deliver personalized coaching without sacrificing quality or hiring employees.Whether you're just starting with ads or looking to optimize your current strategy, Laurel's proven approach shows that you don't need massive budgets to create massively profitable campaigns.#FacebookAds #LowBudgetMarketing #AdStrategy #VideoMarketing #MessengerMarketing #MarketingTips #ConversionRate #DigitalMarketing #SmallBusinessMarketing #SocialMediaAdsAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Introduction to Profitable Advertising Strategies02:25 Building a Conveyor Belt for Leads05:10 The Importance of Authenticity in Content Creation08:12 Content as a Hybrid of Ads and Organic Reach10:58 Engaging with Your Audience for Content Ideas13:36 Tactical Breakdown of the $5 a Day Strategy16:30 Leveraging Messenger Ads for High Conversion Rates19:26 Final Thoughts on Advertising Ecosystems24:11 Building a Sustainable Ads Ecosystem29:42 The Journey from TV to Entrepreneurship35:39 Understanding the 90 Days to Data Strategy38:59 Scaling Ads: The Balancing Act42:03 Learning from Challenges and Defining Core Values46:19 Innovative Strategies for Boosting Engagement

How This Piano Teacher Spends $100,000/Month on YouTube Ads (Profitably) With a $37 Membership | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Piano by Pictures here: https://pianobypictures.gospelonthegopiano.com/learn-piano-fast-with-free-giftIn this episode of the Marketing Minds podcast, I sit down with one of our incredible clients, Ryan Kelly, who scaled from struggling with YouTube ads to profitably spending $80,000-$100,000 per month on the platform. And he did this with just a $37/month membership teaching piano through his company, Piano by Pictures!Ryan shares his fascinating journey from piano professor to successful entrepreneur. After getting his doctorate in music (a 10-year journey), he found himself in a long-distance relationship and needed to create additional income. What started as a goal to make just $200/month to help his family eventually transformed into a multi-million dollar business with a team of 20 people generating $7-8 million annually.What's really compelling about Ryan's story is how he identified a specific pain point for piano learners - traditional notation being too complex and discouraging - and created a picture-based system that allows beginners to skip this hurdle and jump straight into playing songs they love. He initially focused on religious music before expanding to a broader audience.You'll discover how Ryan's business exploded after implementing our YouTube ad strategies alongside his already successful Facebook campaigns (where he spends over $200,000 monthly). He breaks down the exact funnel he uses - a "free plus shipping" offer with books that includes a trial to his membership, which then converts a significant percentage into ongoing subscribers.One of my favorite moments in this interview is when Ryan reveals how our copywriting coach Angie made one simple suggestion about his landing page - changing it from black and red (which looked like "a hardware store") to white and purple with flowers to better appeal to his audience of older women. This single change resulted in a massive 22-26% conversion rate increase!Ryan also shares insights about scaling operations, building a team, developing organic YouTube content, and his plans to develop more robust backend offers. If you've ever wondered if you can profitably run YouTube ads for a lower-priced offer, this interview is proof that it's absolutely possible with the right strategy.#YouTubeAds #MembershipSites #DigitalMarketing #PianoLessons #OnlineBusiness #ConversionRate #BusinessGrowth #EntrepreneurJourney #GoogleAds #ScalingBusinessCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Understanding the Membership Model and Core Offer01:34 Transitioning from Meta Ads to YouTube Ads04:37 Trial and Error: Learning from Ad Campaigns06:58 The Nuances of YouTube Advertising Strategies07:47 Navigating the Complex World of Marketing14:09 The Journey from Music to Marketing18:14 Scaling Operations and Team Growth21:20 Expanding Marketing Channels and Offers26:52 The Win or Learn Mindset in Business29:51 The Value of Coaching and Support

Why Most Sales Teams Fail: Insights from a Record-Breaking Tony Robbins Speaker | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Brian here: https://www.wesellup.com/Hey everyone! In today's Marketing Minds episode, I sit down with Brian Mayoral, former national speaker for Tony Robbins and founder of WeSellUp.com, to dive deep into advanced sales strategies that can transform your business overnight.Brian kicks things off by sharing his "Give-Get-Give Method" - the exact referral strategy that helped him break sales records at Tony Robbins. This simple yet powerful approach involves reaching out to your top 20% of clients (those who pay on time, pay well, and sing your praises), offering value upfront, asking for three specific referrals, and then providing additional value afterward. It's a low-hanging fruit strategy that most businesses overlook due to fear, yet it can literally double your sales.We also explore the psychology behind effective sales techniques, including NLP strategies that Brian learned during his time with Tony Robbins. You'll discover why having more quality conversations and improving those conversations are the only two levers you need to pull in sales, and why your mindset is just as important as your skillset.Brian shares his incredible journey from junior high PE teacher to breaking Tony Robbins' sales records, revealing the grit and determination it took to land his dream job after 16 months of persistence. His story proves that sometimes the hardest workers aren't in the right room, and how changing your environment can completely transform your results.For sales team leaders, Brian provides invaluable insights on structuring daily huddles, conducting effective one-on-ones, and how to use "buddy calls" to reinvigorate stalled deals. Plus, we discuss how AI is reshaping the sales landscape and which roles might soon become obsolete.This episode is packed with actionable strategies for entrepreneurs, sales professionals, and team leaders who want to level up their game and achieve breakthrough results.#SalesStrategy #BusinessGrowth #ReferralMarketing #TonyRobbins #SalesTraining #NLPTechniques #SalesTeam #EntrepreneurMindset #SalesLeadership #BusinessCoachingCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Sales Techniques and NLP Insights00:10 Brian's Journey to Success03:11 The Importance of Grit and Perseverance06:34 Sales Mindset and Quality Conversations19:02 Enhancing Sales Conversations24:05 The Power of Mindset in Sales31:08 Building Effective Sales Teams39:03 Leveraging AI in Sales42:53 Learning from Failures48:47 NLP Techniques for Sales Success

How to Turn One Sales Call into 1,000 Sales Calls At Once | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Brody here: https://www.facebook.com/eventswithbrody/ | https://www.instagram.com/brodyleelive/In this episode of the Marketing Minds podcast, I sit down with Brody Lee, the event marketing genius who has generated over $100 million in client revenue through a strategy that makes traditional sales calls completely optional.What if you could have 100, 1,000, or even tens of thousands of sales calls happening simultaneously? That's exactly what Brody has mastered through his revolutionary approach to live and virtual events. Having run over 1,200 events and worked with industry titans (including training Apple's executives on one-to-many selling), Brody reveals his complete five-step system: Set Up, Show Up, Blow Up, Pay Up, and Scale Up.If you're running a high-ticket coaching or consulting business and struggling with the limitations of one-on-one sales calls, this conversation will completely transform your acquisition strategy. We dive deep into why events are not just more profitable but create significantly higher client retention rates. As Brody explains, "When someone has an immersive experience with you over multiple days, the bond created is far deeper than a 45-minute sales call."You'll discover why most people approach event content completely backward (hint: you should only be teaching for 20 minutes of each hour), how to engineer your entire event to handle objections before they arise, and the psychology behind creating what Brody calls "a full-body YES" decision from your audience.For those worried about the tech side of virtual events, Brody breaks down the surprisingly simple setup you need (spoiler: your iPhone and Zoom are enough to get started), while sharing advanced strategies like using AI to customize your pitch based on real-time audience data and strategically placing attendees at specific tables during your offer.The most valuable insight might be his approach to event sponsorships - a brilliant strategy to make your event profitable before it even begins. Rather than traditional booths, Brody creates "activation zones" that engage all five senses, creating unforgettable experiences while generating additional revenue.Whether you're already running events or just considering them as part of your marketing mix, this episode provides both the strategic framework and tactical execution details to transform your high-ticket business. As Brody reminds us, events have been at the center of every major movement in human history for over 300,000 years - they're not just a marketing tactic but a profound way to create connection and transformation.#EventMarketing #HighTicketSales #VirtualEvents #SalesStrategy #MarketingStrategy #SponsorshipStrategy #BusinessGrowth #OneToManySelling #ConversionStrategy #SalesConversionCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 The Power of Events in Sales06:33 Transforming Sales Calls into Events12:22 The Five-Step Formula for Successful Events20:23 Tech Setup for Virtual Events27:10 Lessons from Event Failures and Successes37:14 Sponsorship Strategies for Event Success44:13 The Role of AI in Enhancing Events49:43 Creating Impact Through Events58:04 Million Dollar Event Tactics Revealed

How to Create Experiences So Powerful People Market FOR You | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Giovanni here: https://www.instagram.com/giovannimarsicoofficial/?utm_source=ig_web_button_share_sheet | https://www.destinyfest.com/In this episode of the Marketing Minds podcast, I sit down with Giovanni Marsico, the visionary behind Archangel - one of the most transformative event experiences I've ever attended. Gio shares his counterintuitive philosophy that "marketing is what happens AFTER someone pays you," which completely flips the traditional marketing model on its head.What makes this conversation so powerful is how Gio approaches building experiences that create such deep transformation that marketing becomes effortless. Case in point: at his Toronto event with 1,500 attendees, 500 people purchased tickets for the following year's event without knowing a single speaker or detail - simply because the experience was that remarkable.Gio takes us behind the scenes of his Top Secret events (which I recently attended in Miami), where attendees don't know what hotel they're staying at, who else will be there, or what they'll be doing. It's completely built on trust and delivers an experience so memorable that attendees can't stop talking about it before AND after.You'll learn his practical approach to reverse-engineering impossible goals using the "domino strategy" - starting with one small leverage point that can topple increasingly larger dominoes. He shares the exact email he used to convince marketing legend Seth Godin to speak at his first major event, and his framework for building relationships with people who are further along in their journey.What I love most about this conversation is Gio's emphasis on creating unforgettable experiences and genuine connections. Whether you're running events or any type of business, his insights on how to make marketing happen naturally through remarkable client experiences will transform how you think about customer relationships.If you've been frustrated with traditional marketing approaches or you're looking to create deeper connections with your audience, this episode reveals a completely different path - one where word-of-mouth becomes your most powerful marketing channel because the experience you create is truly worth talking about.Don't miss Gio's golden nugget near the end about how he launched his entire business by telling people "don't pay me until after you've experienced what I can deliver." This risk-reversal strategy helped him launch what became a multi-million dollar business and global movement.#MarketingStrategy #CustomerExperience #EventMarketing #WordOfMouth #TransformationalMarketing #BusinessGrowth #RelationshipMarketing #ExperienceDesign #RiskReversal #NetworkingStrategy

Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters

00:00 The Concept of Top Secret Events

03:07 The Connection Between Movies and Marketing

05:52 Transformative Client Experiences

09:09 Applying Marketing Philosophy to Various Industries

12:04 Giovanni's Journey in Event Production

14:52 Harnessing Superpowers for Success

17:55 Reverse Engineering Big Visions

22:42 Elevating Event Experiences

25:01 Setting Impossible Goals

27:22 Creating Impact Through Events

29:37 Building and Maintaining Relationships

36:10 The Journey into Film Production

43:05 Golden Nuggets of Wisdom

45:22 Strategies for Escape Rooms

The Distribution Secret That Changed Anik Singal's Business Forever | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Draye here: https://fractionalcmo.com/ AND HERE https://redfernmedia.com/In this episode of the Marketing Minds podcast, I sit down with marketing genius Draye Redfern to unpack the biggest challenge facing marketers in 2025: platform diversification. As Draye puts it right from the start, "You cannot rely on just one platform" anymore - a lesson many businesses are learning the hard way with constant algorithm changes, iOS updates, and tracking issues.Draye has worked with some of the biggest names in business - from Chris Voss and Peter Diamandis to Jay Abraham and Shark Tank's Daymond John. Drawing from his experience with over 1,500 clients, he breaks down his powerful ANCHOR framework (Attract, Nurture, Convert, Humanize, Optimize, Retention & Recurring Revenue) that's helped scale businesses to eight figures.What I love about this conversation is how Draye balances cutting-edge strategies with timeless marketing principles. We dive deep into direct mail tactics that are working surprisingly well in 2025 (yes, direct mail is far from dead!), including the three-step mailing approach that's getting incredible response rates. You'll learn about video brochures with IoT technology that actually track when prospects open your mailer and how long they engage with it.Draye also shares a brilliant humanization strategy that's helped him win clients simply through his onboarding process - creating personalized URLs and videos that make customers feel valued before they've even paid. It's these small hinges that swing big doors in your business.We also explore how AI is transforming marketing beyond just content creation. Draye explains how his team analyzes sales call transcripts with AI to identify the most effective objection handling techniques and why he gives his team dedicated time every week to experiment with new AI tools.If you're feeling overwhelmed by the constant changes in marketing platforms or looking for proven strategies to diversify your lead generation, this episode is packed with actionable advice from someone who's seen what works across thousands of businesses.Don't miss Draye's final golden nugget about writing a book (even a short one) as your ultimate sales letter - it's helped him generate hundreds of thousands in revenue and speaking opportunities.#MarketingStrategy #DirectMail #DigitalMarketing #PlatformDiversification #LeadGeneration #AIMarketing #CustomerRetention #MarketingFunnel #BusinessGrowth #MultiChannelMarketingAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 The Importance of Multi-Platform Marketing01:41 The Anchor Framework Explained04:22 Humanizing Marketing and Client Relationships06:54 Retention and Recurring Revenue Strategies19:22 The Importance of Human Connection in Marketing21:19 Navigating Marketing Platforms and Strategies24:35 Leveraging Joint Ventures for Business Growth27:37 Direct Mail: A Timeless Strategy for Engagement33:29 Harnessing AI in Marketing38:02 Working with Influential Brands and Personalities41:39 The Hamburger Story: Marketing in Action47:05 Creative Testing: The Key to Marketing Success

The Distribution Secret That Changed Anik Singal's Business Forever | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Anik here: https://www.facebook.com/aniksingalIn this episode of the Marketing Minds podcast, I sit down with my friend Anik Singal for a raw and honest conversation about what truly matters when building a business. Anik shares the powerful insight that first-time founders obsess over their product, while second-time entrepreneurs focus on distribution - and this shift in mindset can completely transform your results.Anik opens up about his journey rebuilding after facing significant challenges with the FTC, and how this forced him to completely rethink his business model. Rather than trying to immediately return to his previous $40 million company size, he had to step back and ask himself the critical question: "What am I willing to do for the next 20 years?"We dive deep into the concept of distribution - finding partners and channels that already have access to your ideal audience rather than trying to build everything yourself. Anik explains how he's now giving away equity freely to partners who bring distribution, completely contrary to his approach in his first 20 years in business. This shift has allowed his events like Expert Summit to fill faster than ever before.For those running webinars, Anik shares three game-changing tactics that have increased his sales by over 30%.Whether you're just starting out or rebuilding after setbacks, this conversation offers a refreshingly honest look at what it really takes to succeed in today's marketing landscape. Join Board of Experts or attend the upcoming Expert Summit - links in the comments below!#MarketingStrategy #BusinessGrowth #WebinarTips #DistributionStrategy #AuthorityMarketing #EntrepreneurJourney #MarketingMindset #ExpertMarketing #BusinessRebuild #TrustBuildingCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 The Shift from Product to Distribution01:23 Building Distribution Channels03:52 Lessons from Rebuilding a Business06:29 The Importance of Partnerships and Equity09:22 Navigating Challenges and Finding Purpose11:51 The Power of Personal Branding19:25 The Evolution of Identity in Business26:02 Lessons from Failure and the Importance of Authenticity29:45 Webinar Strategies for Success39:20 Navigating Compliance in Marketing44:31 Building Authority and Trust in Your Niche