Former TV Producer Reveals How She Gets 30-40X ROI on Facebook Ads | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Laurel here: https://www.adcoachingfor7.com/In this episode of Marketing Minds, I sit down with advertising strategist Laurel Portie who shares how she generated over $4 million in sales with just $150,000 in ad spend over the past seven years. Her approach is refreshingly different from what most marketing experts teach.Laurel opens up about her "$5 video ads" strategy that targets the 97-98% of people who aren't ready to buy right now but are your ideal clients. While most marketers focus only on the 2-3% who are ready to purchase immediately, Laurel has built what she calls a "conveyor belt" that nurtures potential customers until they're ready to buy.What I love about Laurel's approach is how she prioritizes real human connection. Instead of automating everything, she creates value-driven content that solves specific problems, then uses messenger conversations to build relationships. She's generated as many as 200 triage calls from just $6 in ad spend by using this strategy correctly!Laurel also shares her unique perspective shaped by her background in television, where she worked from 2002 until 2018. She reveals how she accidentally discovered her business when a marketing expert at an event pointed out that her Facebook ad skills (which she'd been using to launch TV shows since 2008) could be monetized as a service.You'll learn exactly how Laurel's "ads ecosystem" works, including:How to create $5 video ads that build your invisible audienceHer "conversion multiplier" strategy that intercepts people at different points in your funnelWhy boosted posts aren't dead (when used correctly)How to structure your messaging to overcome objectionsHer 90-days-to-data approach that helps identify exactly what to fix in your marketingPerhaps most refreshing is Laurel's commitment to her core values. Despite her success, she deliberately keeps her ad spend low and her program capped at around 4,000 members so she can deliver personalized coaching without sacrificing quality or hiring employees.Whether you're just starting with ads or looking to optimize your current strategy, Laurel's proven approach shows that you don't need massive budgets to create massively profitable campaigns.#FacebookAds #LowBudgetMarketing #AdStrategy #VideoMarketing #MessengerMarketing #MarketingTips #ConversionRate #DigitalMarketing #SmallBusinessMarketing #SocialMediaAdsAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Introduction to Profitable Advertising Strategies02:25 Building a Conveyor Belt for Leads05:10 The Importance of Authenticity in Content Creation08:12 Content as a Hybrid of Ads and Organic Reach10:58 Engaging with Your Audience for Content Ideas13:36 Tactical Breakdown of the $5 a Day Strategy16:30 Leveraging Messenger Ads for High Conversion Rates19:26 Final Thoughts on Advertising Ecosystems24:11 Building a Sustainable Ads Ecosystem29:42 The Journey from TV to Entrepreneurship35:39 Understanding the 90 Days to Data Strategy38:59 Scaling Ads: The Balancing Act42:03 Learning from Challenges and Defining Core Values46:19 Innovative Strategies for Boosting Engagement

How This Piano Teacher Spends $100,000/Month on YouTube Ads (Profitably) With a $37 Membership | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Piano by Pictures here: https://pianobypictures.gospelonthegopiano.com/learn-piano-fast-with-free-giftIn this episode of the Marketing Minds podcast, I sit down with one of our incredible clients, Ryan Kelly, who scaled from struggling with YouTube ads to profitably spending $80,000-$100,000 per month on the platform. And he did this with just a $37/month membership teaching piano through his company, Piano by Pictures!Ryan shares his fascinating journey from piano professor to successful entrepreneur. After getting his doctorate in music (a 10-year journey), he found himself in a long-distance relationship and needed to create additional income. What started as a goal to make just $200/month to help his family eventually transformed into a multi-million dollar business with a team of 20 people generating $7-8 million annually.What's really compelling about Ryan's story is how he identified a specific pain point for piano learners - traditional notation being too complex and discouraging - and created a picture-based system that allows beginners to skip this hurdle and jump straight into playing songs they love. He initially focused on religious music before expanding to a broader audience.You'll discover how Ryan's business exploded after implementing our YouTube ad strategies alongside his already successful Facebook campaigns (where he spends over $200,000 monthly). He breaks down the exact funnel he uses - a "free plus shipping" offer with books that includes a trial to his membership, which then converts a significant percentage into ongoing subscribers.One of my favorite moments in this interview is when Ryan reveals how our copywriting coach Angie made one simple suggestion about his landing page - changing it from black and red (which looked like "a hardware store") to white and purple with flowers to better appeal to his audience of older women. This single change resulted in a massive 22-26% conversion rate increase!Ryan also shares insights about scaling operations, building a team, developing organic YouTube content, and his plans to develop more robust backend offers. If you've ever wondered if you can profitably run YouTube ads for a lower-priced offer, this interview is proof that it's absolutely possible with the right strategy.#YouTubeAds #MembershipSites #DigitalMarketing #PianoLessons #OnlineBusiness #ConversionRate #BusinessGrowth #EntrepreneurJourney #GoogleAds #ScalingBusinessCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Understanding the Membership Model and Core Offer01:34 Transitioning from Meta Ads to YouTube Ads04:37 Trial and Error: Learning from Ad Campaigns06:58 The Nuances of YouTube Advertising Strategies07:47 Navigating the Complex World of Marketing14:09 The Journey from Music to Marketing18:14 Scaling Operations and Team Growth21:20 Expanding Marketing Channels and Offers26:52 The Win or Learn Mindset in Business29:51 The Value of Coaching and Support

Why Most Sales Teams Fail: Insights from a Record-Breaking Tony Robbins Speaker | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Brian here: https://www.wesellup.com/Hey everyone! In today's Marketing Minds episode, I sit down with Brian Mayoral, former national speaker for Tony Robbins and founder of WeSellUp.com, to dive deep into advanced sales strategies that can transform your business overnight.Brian kicks things off by sharing his "Give-Get-Give Method" - the exact referral strategy that helped him break sales records at Tony Robbins. This simple yet powerful approach involves reaching out to your top 20% of clients (those who pay on time, pay well, and sing your praises), offering value upfront, asking for three specific referrals, and then providing additional value afterward. It's a low-hanging fruit strategy that most businesses overlook due to fear, yet it can literally double your sales.We also explore the psychology behind effective sales techniques, including NLP strategies that Brian learned during his time with Tony Robbins. You'll discover why having more quality conversations and improving those conversations are the only two levers you need to pull in sales, and why your mindset is just as important as your skillset.Brian shares his incredible journey from junior high PE teacher to breaking Tony Robbins' sales records, revealing the grit and determination it took to land his dream job after 16 months of persistence. His story proves that sometimes the hardest workers aren't in the right room, and how changing your environment can completely transform your results.For sales team leaders, Brian provides invaluable insights on structuring daily huddles, conducting effective one-on-ones, and how to use "buddy calls" to reinvigorate stalled deals. Plus, we discuss how AI is reshaping the sales landscape and which roles might soon become obsolete.This episode is packed with actionable strategies for entrepreneurs, sales professionals, and team leaders who want to level up their game and achieve breakthrough results.#SalesStrategy #BusinessGrowth #ReferralMarketing #TonyRobbins #SalesTraining #NLPTechniques #SalesTeam #EntrepreneurMindset #SalesLeadership #BusinessCoachingCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Sales Techniques and NLP Insights00:10 Brian's Journey to Success03:11 The Importance of Grit and Perseverance06:34 Sales Mindset and Quality Conversations19:02 Enhancing Sales Conversations24:05 The Power of Mindset in Sales31:08 Building Effective Sales Teams39:03 Leveraging AI in Sales42:53 Learning from Failures48:47 NLP Techniques for Sales Success