Struggling to make your brand stand out? In this episode, I share why customer experience crushes flashy ads, using my “hat trick of Ts” (tease, talk, taste) to spark word-of-mouth that sells. Forget pricey campaigns that fizzle—learn why they fail and how Fred, a hotel worker, turned a guest’s day around with a warm smile and “mistake” coffees. I’ll share how to create small, heartfelt moments that stick, whether you’re running a hotel or a corner shop.

Discover how to ditch soulless ads and build genuine connections that drive loyalty. A dull spa visit taught me what flops: apathy. But a waitress who handed my kids colouring books and a note showed how tiny gestures make brands unforgettable.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

Struggling to turn likes into sales? In this episode, I’ll reveal how to use Vulnerability, Authenticity, and Connectivity (VAC) to create content that converts. Forget boring posts that flop—learn why they don’t work and how a raw, unfiltered Instagram Story led me to a rare wood burner. I’ll show you how to craft honest, heartfelt stories that resonate with your audience, whether you’re a photographer or selling something unique.

Discover how to ditch the chase for likes and build genuine connections that drive sales. You’ll learn to drop safe, cookie-cutter posts and share your true self to earn trust and loyalty. By the end, you’ll have a clear plan to make your content feel alive and turn followers into loyal customers.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

Feeling creatively drained? Fresh from a soul-reviving holiday, I’m sharing five heartfelt ways I blend wellness into work. Picture voice notes on Cornwall cliff runs, sea-swimming with a friend, or client chats on dog walks. You’ll see how these ignite sharp focus and bold ideas for any project.

You’ll leave ready to weave movement, nature, or mindfulness into your routine, unlocking vibrant work that shines brighter. From spa days sparking big wins to beachside notebooks fuelling creativity, you’ll find one ritual to transform your craft and soar.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

Feeling a bit lost in the chaos of work or life? Channelling the warm, grounding energy of the Taurus new moon, I dive into why self-worth is the heart of true success. With raw honesty, I unpack the exhausting hustle culture and “fake it till you make it” myths that wear down creative souls, drawing from the real struggles of my coaching clients—those battles with comparison and self-doubt we all know too well.

This episode is a gentle, Taurus-inspired hug: an invitation to grow slowly, deliberately, and from a place of deep self-belief. With a touch of cosmic magic, a call to embrace your one-of-a-kind spark, and a journaling prompt to stir your soul, it’s a heartfelt nudge to put your true self first and create something that feels like home.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

Ever wondered why some marketing copy wraps you in a cozy hug while others hit like a corporate ice bath? In this episode, I share why words like “package” might spark visions of David Bowie’s iconic vibe—if you know, you know—instead of your irresistible offer. I dive into dodging those awkward “weed words” that yank readers out of the magic, sharing quirky tricks like proofreading backwards or splashing colour on your words to catch pesky slip-ups. It’s all about keeping your audience lost in a delicious flow, hooked before they even know they’re sold.

I’ll reveal why “process” screams processed cheese and how swapping stiff jargon for softer, soulful words can turn your writing into buttercream bliss. Ready to ditch the suits and craft copy that’s pure poetry?

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

I know how it feels when your business is a whirlwind, pulling you toward burnout. I’ve been there. This M Path episode is for anyone whose business feels like it’s shaken by stress and those heavy retrogrades. I’m here to help you hear the universe’s gentle nudge to pause, to find courage in slowing down when everything screams to keep going.

Together, we’ll look at your business with fresh, honest eyes, asking what truly matters for you and those you serve. What if this moment of feeling stuck is the universe whispering for you to rethink it all? I’m not about pushing you to rush or force a fix. Instead, I’ll share practical steps, astro-insights, and journaling prompts to help you reconnect with your heart’s purpose, all wrapped in self-compassion—because we’re way too tough on ourselves.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

Want to know why money’s a hush-hush topic for creatives—and how to make it work for you? In this episode, you’ll get why cash matters without ditching your values. I’m spilling insights from my best month yet, showing how it bought me a summer off with my family—not to brag, but to prove you can build a life that doesn’t drain you.

You’ll hear hard-earned lessons: why half of small businesses flop fast, how a ‘big win’ firm couldn’t pay its team, and what I’ve learned coaching burnt-out entrepreneurs. It’s all about flipping the script—how to stay soulful while nailing cash flow, pricing your worth, and knowing your audience.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

Curious about the mystical side of entrepreneurship? In this episode, I share five spiritual practices—astrology, crystals, lunar phases, tarot, and more—that have transformed my business and life. These tools fuel my creativity, spark big manifestations (like my dream home with a wood burner!), and keep me grounded.

From casual dabbling to full embrace, I share how affirmations and visualisation bring wild dreams to life. No fluff—just real magic to sprinkle into your work. Let’s make April a month of possibility!

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.