Struggling to make your brand stand out? In this episode, I share why customer experience crushes flashy ads, using my “hat trick of Ts” (tease, talk, taste) to spark word-of-mouth that sells. Forget pricey campaigns that fizzle—learn why they fail and how Fred, a hotel worker, turned a guest’s day around with a warm smile and “mistake” coffees. I’ll share how to create small, heartfelt moments that stick, whether you’re running a hotel or a corner shop.

Discover how to ditch soulless ads and build genuine connections that drive loyalty. A dull spa visit taught me what flops: apathy. But a waitress who handed my kids colouring books and a note showed how tiny gestures make brands unforgettable.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

Struggling to turn likes into sales? In this episode, I’ll reveal how to use Vulnerability, Authenticity, and Connectivity (VAC) to create content that converts. Forget boring posts that flop—learn why they don’t work and how a raw, unfiltered Instagram Story led me to a rare wood burner. I’ll show you how to craft honest, heartfelt stories that resonate with your audience, whether you’re a photographer or selling something unique.

Discover how to ditch the chase for likes and build genuine connections that drive sales. You’ll learn to drop safe, cookie-cutter posts and share your true self to earn trust and loyalty. By the end, you’ll have a clear plan to make your content feel alive and turn followers into loyal customers.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

Feeling creatively drained? Fresh from a soul-reviving holiday, I’m sharing five heartfelt ways I blend wellness into work. Picture voice notes on Cornwall cliff runs, sea-swimming with a friend, or client chats on dog walks. You’ll see how these ignite sharp focus and bold ideas for any project.

You’ll leave ready to weave movement, nature, or mindfulness into your routine, unlocking vibrant work that shines brighter. From spa days sparking big wins to beachside notebooks fuelling creativity, you’ll find one ritual to transform your craft and soar.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.