In this tactical deep dive, Chris Johnstone shows loan officers how to build and deploy a custom-branded AI assistant that keeps your name in front of past clients—and generates referrals automatically. If you’ve got a database that isn’t working as hard as it should, this is your roadmap to change that.

Chris walks through the exact CRM workflow he uses to tag past clients, trigger smart email campaigns, run targeted Facebook ads, and direct people to an AI-powered assistant that answers financial questions while recommending you. You’ll also see the messaging framework that makes the assistant feel personal and trustworthy—plus the key line that gets clients to refer their friends. If you want scalable follow-up without losing the human touch, don’t miss this one.

To get the free prompt, visit: http://loanofficerbrand.com

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

Owen delivers a powerful breakdown of what the Fed's latest “wait and see” statement really means for mortgage rates—and what every loan officer should be doing right now to get ahead. Rates are locked in a tight range, but the smart money knows a shift is coming. Owen explains why these lulls are actually windows of opportunity for originators to position themselves for major wins.

If you’re sitting on the sidelines waiting for better news, you’ll miss the sprint. Owen lays out why you need to be prospecting now, prepping your pipeline, and ready to move fast when the moment hits. Plus, a clear take on how tariffs and trade deals could impact the market in the months ahead.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com Learn More About Us: https://www.MortgageMarketingAnimals.com

In this powerful episode of Loan Officer Breakfast Club, Jimn Kyles delivers a timely message on how loan officers can transform their results by shifting their internal narrative. With so many originators facing ghosting, slow conversions, and unpredictable markets, Jimn explains how reframing your mindset can be the most strategic move you make this year.

Learn how to spot when you're stuck in a story instead of a situation, why your thoughts might be sabotaging your momentum, and how to flip negative beliefs into empowering ones that actually drive business growth. Plus, Jimn shares two downloadable tools—his Paradigm Reframe Worksheet and Shift Examples—that help you rewrite your internal script and show up more powerfully in every client and partner interaction.

If you're frustrated with stalled progress or tired of second-guessing your value, this is the episode that could change everything. Watch now.

To buy Unstuck & Unstoppable, visit: http://jimnkyles.com

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this power-packed episode of the Loan Officer Breakfast Club, Kevin Broughton delivers the kind of practical, no-excuses advice that every loan officer needs right now. As the industry begins to show signs of life, Kevin lays out a clear path for how to capitalize on new opportunities using a simple but powerful framework: Clarity, Focus, Execution.

You’ll hear real success stories from LOs who are winning by going back to basics—working their databases, making their calls, and sticking to the Daily Success Plan. If you're ready to stop waiting and start producing, this is the motivation and strategy you've been looking for.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

AI isn't coming—it's already here, and it’s transforming how smart loan officers operate. In this episode of the Loan Officer Breakfast Club, the crew breaks down real-world ways they're using AI tools like custom GPTs and voice bots to win back time, close more loans, and eliminate outdated bottlenecks (like voicemail).

From automating loan guideline lookups across multiple lenders to creating 24/7 smart phone responders, the conversation is packed with practical examples you can apply in your business right now. If you're wondering how to actually use AI to grow your mortgage business—not just talk about it—this is a must-watch.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this powerful episode of Loan Officer Breakfast Club, the crew digs deep into what separates thriving LOs from those stuck in survival mode. Steve Kyle breaks down a simple but game-changing concept: balancing hunting and farming in your prospecting strategy. Learn how outbound calling ("hunting") delivers fast results—but it’s building digital billboards and consistent outreach ("farming") that drives long-term, scalable success.

You'll also hear real wins from the field, like how Paulina earned over 10 leads in a week and was crowned Call Star All-Star, and how a virtual assistant from the Philippines helped Vicki land appointments she couldn’t close herself. This is a can’t-miss session if you want to turn activity into predictable income and start scaling with intention.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In today’s episode of the Loan Officer Breakfast Club, Carl White and the crew tackle one of the biggest productivity traps in the business—wasting time on real estate agents who don’t actually have referrals to give. You’ll learn why only 4–6% of agents are worth pursuing and how to stop shaking apple trees in an oak forest.

Special guest Thomas Seelbinder from Model Match joins to demo a powerful data platform that helps LOs zero in on high-producing agents who are aligned with your goals—and actively closing. If you’re tired of unpredictable income and want to fund 8 loans in 90 days without cold calling or buying leads, this one’s a must-watch.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com