This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

This episode celebrates Comarch which has become our new title sponsor for Loyalty TV, and we are thrilled to announce this as our biggest partnership so far of 2025.

Sponsoring Loyalty TV is how Comarch is showcasing its ambition to be recognised worldwide as the go-to partner for loyalty professionals.

In today’s episode, Paula Thomas is joined in studio by Marlena Polrola and Joanna Witsch, both based here in Dubai with Comarch’s Middle East team.

Marlena and Joanna will share why you should be following, learning from and talking to Comarch throughout your loyalty journey, including some real examples of the scale and success of their loyalty projects worldwide over more than 30 years so far.

Show Notes :

1) Marlena Polrola

2) Joanna Witsch

3) Comarch

4) The Five Types of Wealth by Sahil Bloom (Book)

5) Loyalty Program and the Currency Effect : A Comprehensive Guide to Realizing the Power of Points (Book)

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

I’m thrilled to be announcing a new member of the Let's Talk Loyalty family as we continue to grow our network of guest hosts around the world.

Today’s announcement is incredibly exciting as we’re being joined by someone who has led one of the biggest airline loyalty programs in the United States.

Bridget Blaise-Shamai is most notably a former President of the American Airlines Advantage Program, the award winning travel rewards program of American Airlines, which of course includes leadership responsibility for the entire proposition and partnerships portfolio, where she led a team of over 700 professionals to deliver that world-class program.

Bridget has also worked at V. Group, a leading global shipping services firm, as well as serving as an advisory board member to several loyalty and payments start-ups.

She is also a guest speaker at Universities on how to affect consumer preference, loyalty/digital marketing and data analytics.

Today Bridget is bringing more than 25 years expertise in loyalty and leadership roles to Let’s Talk Loyalty and Loyalty TV, where she will be hosting monthly episodes featuring guests from various lifestyle programs and industries across the United States.

Please enjoy our conversation.

Show Notes:

1) Bridget Blaise-Shamai

2) The Pillars of The Earth -Ken Follett (Book)

3) Give and Take: Why Helping Others Drive Our Success (Book)

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

For a masterclass in gamification, you can enjoy Yu-Kai Chou’s down to earth interview with Amanda Cromhout about gamification and his Octalysis Framework. He is the Founding Partner of The Octalysis Group and the creator of The Octalysis Framework which has been translated into 16 different languages, serving not only the commercial work but also academia.

This interview highlights the impact gamification can have on customer engagement and the commercial results it drives in loyalty programmes. Yu-Kai Chou leaves us with three case studies of Porsche, Latam Airlines and La Quinta hotel group, all of which boast positive results worth taking note of.

Show Notes

1) Yu-Kai Chou

2)Amanda Cromhout

3)The Octalysis Group

4) Actionable Gamification by Yu-Kai Chou (Book)

5) 10,000 Hours of Play by Yu-Kai Chou (Book)

6) Thinking Fast and Slow by Daniel Kahneman (Book)