The Power of the Follow-Up 💥📲

Over the last few months, we’ve gotten multiple bids for a project on our home.
Guess how many followed up? ZERO.
Okay, ONE did… but just once. And then… silence. Even though we sounded very interested. (Spoiler: we are! 😅)

Now contrast that with this 👇

Last week I messaged a lady on Facebook Marketplace about a yellow & blue wreath 🌻💙 for my front door.
She didn’t make it, but kindly replied. I simply said thank you and mentioned I might check back.

Well… 4 days later she reached out to me with pictures of similar wreaths, asking if I was still interested.
Guess what? I drove an hour today and bought THREE wreaths from her! 🙌

💡One follow-up = three sales.
Lesson? Fortune is in the follow-up. Always. 💰✨

#LauriesLessons #FollowUpMatters #BusinessTips #EntrepreneurMindset #SalesSuccess #CustomerServiceWins #MotivationMonday #MarketingTips #SmallBusinessGrowth #BeProactive #DoTheWork #MakeItHappen 💪🎯

Making it Memorable: Developing Engaging Introductions and Conclusions. This section focuses on grabbing the audience's attention at the start and leaving a lasting impression at the end.

Start with a Powerful Contrast/Scenario

"Have you ever started a conversation only to find your mind drifting before the first sentence was even finished? Or perhaps you've listened intently to a talk, only to realize at the end you can't recall its main message, as if it just... evaporated? We've all been there, both as listeners and, perhaps, as speakers. The truth is, many brilliant ideas are lost not in the middle of a speech, but at its very beginning and end."

Introduce the Topic and Its Significance

"Today, we unlock the secrets to 'Making it Memorable: Developing Engaging Introductions and Conclusions.' These aren't just bookends for your speech; they are the strategic gateways that welcome your audience in and the powerful final notes that echo long after you've finished. They are, quite simply, where your speech lives or dies in the minds of your listeners."

State Your Goal for the Session

"My aim today is to equip you with creative techniques and a strategic mindset to craft openings that instantly capture attention and closings that leave a profound, lasting impression, transforming your presentations from fleeting moments into unforgettable experiences."

Briefly Outline What You'll Cover

"We'll explore why introductions and conclusions are so critical, delve into proven strategies for crafting compelling openings, and then master the art of delivering a powerful, memorable closing that resonates with your audience."

The Critical Why: The Power of First and Last Impressions

The Primacy Effect: Your Grand Entrance

"Think about meeting someone new. That initial impression often sets the tone for the entire relationship. In public speaking, it's called the 'Primacy Effect.' Your introduction is your audience's first encounter with your message, your personality, and your credibility. A strong start isn't just polite; it's a strategic necessity to: * Grab Attention: In today's distracted world, you have mere seconds to capture your audience's focus. * Establish Relevance: Show them why they should care about your topic right now. * Build Credibility: Signal that you are prepared, confident, and knowledgeable. * Preview Your Message: Give them a roadmap, so they know what to expect."

The Recency Effect: Your Lasting Legacy

"Just as the beginning is crucial, so is the end. This is the 'Recency Effect' – what your audience hears last is often what they remember most vividly. Your conclusion is your final opportunity to: * Summarize Key Ideas: Reinforce your main points, ensuring clarity. * Reiterate Your Thesis: Drive home your core message one last time. * Motivate Action/Thought: Inspire them to do something, think differently, or reflect. * Leave a Memorable Impression: Conclude with impact, emotion, or a powerful call to action that resonates."

The Bridge of Connection: From Silence to Impact

"Without a strong start, your audience might never truly arrive. Without a powerful finish, your message risks fading into oblivion. Introductions and conclusions are not just segments; they are the vital bridge that connects you and your message to the minds and hearts of your listeners."

The Art of the Hook: Crafting Engaging Introductions

The Goal: Immediate Engagement

"Your introduction has a multifaceted job: gain attention, establish rapport, reveal your topic and purpose, and preview your main points. Let's explore how."

Proven Strategies for Grabbing Attention

"Here are powerful ways to open your speech: * Ask a Rhetorical Question: Pose a question that makes your audience think, without expecting an immediate verbal answer. (e.g., 'What if the solution to our biggest problems was right under our noses?')

see more at LaurieDelk.me