Summary

In this engaging conversation, Kathy Barthel shares her journey as a video coach and the significance of authenticity in video content. She discusses the evolution of her brand, the B.R.A.T brand, which empowers women to embrace their uniqueness. Kathy provides insights into overcoming camera anxiety, the importance of preparation, and common mistakes in video production. She emphasizes the need for business owners to connect with their passion and deliver value through their content. The discussion also touches on the future of video in business and offers encouragement for aspiring podcasters.

Want to learn more? Reach Kathy here:
Website
Email
LinkedIn

Check out Becoming A B.R.A.T podcast: Click here

Takeaways

• Kathy Barthel emphasizes the importance of authenticity in video content.
• The B.R.A.T brand encourages women to own their uniqueness and stand out.
• Video is a powerful medium for connection and storytelling.
• Preparation is key to overcoming camera anxiety.
• Kathy's coaching process includes evaluating clients' comfort on camera.
• Common mistakes include being overly stiff and not engaging with the audience.
• Building confidence on camera takes practice and self-awareness.
• The landscape of video content is evolving with technology and audience expectations.
• Kathy's coaching focuses on short, impactful videos for business owners.
• Aspiring podcasters should embrace the journey and learn from the experience.

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode, the hosts discuss the competitive landscape between Wendy's and Burger King, exploring their marketing strategies, social media presence, and community engagement. They highlight how Wendy's has successfully carved out a unique voice and brand identity, while Burger King struggles to find its footing. The conversation emphasizes the importance of building brand loyalty through genuine connections with consumers and offers valuable lessons for small businesses on how to effectively engage with their communities.

Takeaways

• Wendy's and Burger King are in a competitive fast food landscape.
• Wendy's has a higher revenue per location than Burger King.
• Burger King was an early adopter of social media marketing.
• Wendy's engages with its audience through humor and community.
• Building brand loyalty requires genuine connections with consumers.
• Small businesses can thrive by finding their unique voice.
• Social media has democratized brand reach and engagement.
• Understanding consumer behavior is key to effective marketing.
• Brands should treat customers as community members, not just consumers.
• Showing up for the community fosters long-term loyalty.

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode of the Coyote Small Business Podcast, host Thomas discusses the importance of mental health for small business owners with expert Jennie Hays. They explore the innovative technique of brainspotting, which helps individuals reframe memories and overcome emotional blocks. Jennie shares her personal journey from being a paramedic to becoming a brainspotting practitioner, highlighting the impact of trauma on mental health and the effectiveness of brainspotting in facilitating emotional healing. The conversation emphasizes the significance of seeking help and normalizing mental health discussions in the entrepreneurial community.

Takeaways

Mental health is crucial for small business owners.
Brainspotting is a new technique for reframing memories.
Jennie's journey includes being a paramedic and a coach.
Trauma can significantly impact mental health and business performance.
Brainspotting can be done virtually and is effective for various issues.
The process of brainspotting involves finding sensations and eye positions.
Success stories highlight the effectiveness of brainspotting.
Brainspotting can help with anxiety, fear, and emotional blocks.
It's important to seek help and normalize mental health discussions.
Having a playful mindset can enhance the healing process.

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode of Conquering Brand Beasts, Thomas and JCC delve into the coffee culture, focusing on the giants Starbucks and Tim Hortons. They explore personal experiences with coffee, the evolution of coffee culture, and the branding strategies of these companies. The conversation highlights the significance of creating a welcoming environment in coffee shops, the training and brand identity at Starbucks, and the community-driven approach of Tim Hortons. The discussion also touches on the challenges Starbucks faces in maintaining its brand integrity amidst growing competition. This conversation explores the evolving landscape of coffee culture, focusing on the competition between Starbucks and local roasters, the importance of community engagement, and unique branding strategies in the coffee industry. The discussion highlights how consumer preferences are shifting towards quality and local experiences, and how brands can adapt to these changes to remain relevant.

Takeaways

• Caffeine culture has become ingrained in society.
• Starbucks created a unique coffee ecosystem.
• The importance of a welcoming coffee shop environment.
• Tim Hortons has a strong community presence.
• Starbucks' training emphasizes brand identity.
• Re-coaching was essential for Starbucks' brand integrity.
• Different demographics frequent coffee shops at different times.
• Tim Hortons has adopted elements from Starbucks.
• The coffee industry is evolving with local roasters.
• Starbucks needs to carve out a new niche. Starbucks paved the way for coffee culture but faces tough competition.
• Local roasters offer better quality products at similar prices.
• Community engagement is crucial for coffee brands to thrive.
• Starbucks needs to emphasize its community space to stay relevant.
• Global perspectives on coffee branding differ significantly.
• Small businesses can learn from larger brands' community ownership.
• Unique branding strategies can set coffee shops apart.
• Consumer preferences are shifting towards quality over convenience.
• The experience offered by coffee shops is as important as the product.
• Brands must adapt to local markets to succeed.

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode of the Koyoti Small Business Podcast, Thomas discusses the Tylenol crisis of 1982, where seven people died after consuming cyanide-laced Tylenol. He highlights how Johnson & Johnson's response to the crisis serves as a masterclass in brand trust and crisis management. The company opted for a global recall of 31 million bottles, issued public warnings, collaborated with law enforcement, and introduced new safety measures. Thomas emphasizes the importance of values and brand promises in navigating crises, especially for small businesses.

Takeaways

• The Tylenol crisis of 1982 serves as a powerful lesson in brand trust.
• Johnson & Johnson opted for a global recall of 31 million bottles.
• They issued public warnings and collaborated with law enforcement.
• The introduction of tamper-resistant packaging was a key safety measure.
• James Burke emphasized the company's brand promise during the crisis.
• The response cost Johnson & Johnson around $100 million in 1982.
• Transparency and communication were crucial in rebuilding trust.
• The CEO became the public face of the response, taking responsibility.
• Small businesses can learn from Johnson & Johnson's values and crisis management.
• Having a clear brand promise helps in responding to crises.

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode of the Koyoti Small Business Podcast, host Thomas speaks with digital strategist Dina Ross about the importance of digital strategy for small businesses. They discuss Dina's background in media and journalism, her transition to consulting, and her content-first approach to marketing. The conversation covers the significance of authentic communication, the role of AI in marketing, and practical advice for small business owners on starting their digital strategy. Dina emphasizes the need for planning, consistency, and the human touch in marketing efforts, encouraging listeners to take the first step in their digital journey.

Takeaways

• Digital strategy is essential for small businesses today.
• A content-first approach focuses on connecting with the target audience.
• Dina's background in journalism informs her marketing strategies.
• Startups often need hands-on help with digital strategy.
• Authentic communication is key to engaging customers.
• Email marketing is underutilized but highly effective.
• Small businesses should pick one or two platforms to focus on.
• Planning and cadence are crucial for successful marketing.
• AI can assist but cannot replace human experience in marketing.
• Engagement with the audience builds loyalty and trust.

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode, the CBB discuss the recent rebranding of Jaguar, exploring its implications for the brand's identity and market position. They delve into the reactions to the rebrand, the legacy of Jaguar, and the shifting demographics of its target audience. The conversation highlights the importance of brand communication and adaptation, especially for small businesses looking to remain relevant in a changing market. The hosts emphasize the need for brands to understand their core values and engage with their customers to thrive in today's competitive landscape.

Takeaways

• The rebranding of Jaguar has sparked significant debate and criticism.
• Jaguar's legacy as a luxury sports car brand is being challenged by changing demographics.
• The traditional Jaguar customer is aging out, necessitating a shift in target audience.
• Effective brand communication is crucial for maintaining relevance in the market.
• Small businesses can learn from Jaguar's rebranding efforts to adapt their strategies.
• Understanding consumer behavior is key to successful branding.
• Brands must evolve while staying true to their core values.
• Engaging with customers can provide valuable insights for brand adaptation.
• Rebranding is often more expensive than getting branding right the first time.
• The importance of a strong brand message cannot be overstated.

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary
In this episode, Thomas interviews David Beckemeyer, a retired tech executive and host of the Outrage Overload podcast. They discuss the nuances of funding for small businesses, the importance of understanding the investor's perspective, and David's journey from software engineer to tech executive. David shares insights on the current funding landscape, the significance of having a clear business purpose, and when small businesses should consider seeking funding. In this conversation, David Beckemeyer discusses the intricacies of securing funding for small businesses, emphasizing the importance of understanding capital needs, the types of investors available, and the necessity of having a solid business model. He highlights the evolving landscape of funding sources, including venture capital, private equity, and crowdfunding, and stresses the need for entrepreneurs to think from the investor's perspective regarding returns. The discussion also covers the significance of exit strategies and how they can shape business decisions.
Want to learn more? Reach David here:
Website
Email
Instagram

Check out the Outrage Overload Podcast: Click here

Takeaways

• David Beckemeyer emphasizes the importance of resilience in the face of societal outrage.
• The podcast aims to discuss the societal implications of toxic polarization.
• David's journey in tech began as a software engineer and evolved into executive roles.
• Understanding the investor's perspective is crucial for entrepreneurs seeking funding.
• A business plan should be more of an outline than a detailed document for small businesses.
• It's essential to evaluate what kind of funding is needed and why.
• David highlights the shift in funding sources available to entrepreneurs today.
• The importance of building relationships with investors is key to successful funding.
• David's experience includes setting up numerous internet service providers across the country.
• The conversation underscores the need for small businesses to articulate their value proposition to investors. Understanding what type of capital you need is crucial.
• Getting a large investment can create new challenges.
• Investors are looking for proven market potential, not just ideas.
• Different stages of business require different types of investors.
• Crowdfunding has opened new avenues for small businesses.
• Investors want to see a clear return on their investment.
• A solid business model is essential for attracting funding.
• Understanding your target market is key to success.
• Identifying the problem your business solves is critical.
• Exit strategies should be considered from the start.

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!