Summary

In this engaging conversation, Kathy Barthel shares her journey as a video coach and the significance of authenticity in video content. She discusses the evolution of her brand, the B.R.A.T brand, which empowers women to embrace their uniqueness. Kathy provides insights into overcoming camera anxiety, the importance of preparation, and common mistakes in video production. She emphasizes the need for business owners to connect with their passion and deliver value through their content. The discussion also touches on the future of video in business and offers encouragement for aspiring podcasters.

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Takeaways

• Kathy Barthel emphasizes the importance of authenticity in video content.
• The B.R.A.T brand encourages women to own their uniqueness and stand out.
• Video is a powerful medium for connection and storytelling.
• Preparation is key to overcoming camera anxiety.
• Kathy's coaching process includes evaluating clients' comfort on camera.
• Common mistakes include being overly stiff and not engaging with the audience.
• Building confidence on camera takes practice and self-awareness.
• The landscape of video content is evolving with technology and audience expectations.
• Kathy's coaching focuses on short, impactful videos for business owners.
• Aspiring podcasters should embrace the journey and learn from the experience.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode, the hosts discuss the competitive landscape between Wendy's and Burger King, exploring their marketing strategies, social media presence, and community engagement. They highlight how Wendy's has successfully carved out a unique voice and brand identity, while Burger King struggles to find its footing. The conversation emphasizes the importance of building brand loyalty through genuine connections with consumers and offers valuable lessons for small businesses on how to effectively engage with their communities.

Takeaways

• Wendy's and Burger King are in a competitive fast food landscape.
• Wendy's has a higher revenue per location than Burger King.
• Burger King was an early adopter of social media marketing.
• Wendy's engages with its audience through humor and community.
• Building brand loyalty requires genuine connections with consumers.
• Small businesses can thrive by finding their unique voice.
• Social media has democratized brand reach and engagement.
• Understanding consumer behavior is key to effective marketing.
• Brands should treat customers as community members, not just consumers.
• Showing up for the community fosters long-term loyalty.

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode of the Coyote Small Business Podcast, host Thomas discusses the importance of mental health for small business owners with expert Jennie Hays. They explore the innovative technique of brainspotting, which helps individuals reframe memories and overcome emotional blocks. Jennie shares her personal journey from being a paramedic to becoming a brainspotting practitioner, highlighting the impact of trauma on mental health and the effectiveness of brainspotting in facilitating emotional healing. The conversation emphasizes the significance of seeking help and normalizing mental health discussions in the entrepreneurial community.

Takeaways

Mental health is crucial for small business owners.
Brainspotting is a new technique for reframing memories.
Jennie's journey includes being a paramedic and a coach.
Trauma can significantly impact mental health and business performance.
Brainspotting can be done virtually and is effective for various issues.
The process of brainspotting involves finding sensations and eye positions.
Success stories highlight the effectiveness of brainspotting.
Brainspotting can help with anxiety, fear, and emotional blocks.
It's important to seek help and normalize mental health discussions.
Having a playful mindset can enhance the healing process.

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!