Long customer journeys and fragmented data sources have broken B2B marketing attribution. So, what are marketers going to do about it? And is there a way to give credit where credit is due along the buyer journey?

In this episode, Patrick talks to Dreamdata's Steffen Hedebrandt about how marketers can build a data-driven attribution model that isn't just about the last touch.

They got into the weeds about:

→ The broken B2B attribution model and how to use AI-powered attribution to prove ROI

→ A strategy to map full customer journeys (to give credit to sales and marketing)

→ Ways to build better retargeting audiences and reduce CAC

→ How data can align marketing + sales with shared buyer signals

If you are a B2B marketer, demand gen leader, or CMO who is tired of defending what's working to get budget, this is the blueprint for you.

Bon appétit 🤌

Annoying problem every B2B marketer faces: You know your ads are working but have no way to prove it.

That's the exact situation that drove Adam Holmgren to create Fibbler: A LinkedIn Ads measurement tool that matches ad data to CRM accounts to prove ROI.

In this week's KlientBoost Kitchen episode, Adam unpacks everything he learned building a $20K+ MRR B2B SaaS. We cover:

↳ Measuring LinkedIn Ads performance and proving ROI

↳ Marketing performance reporting tips to win C-suite buy-in

↳ Proven LinkedIn Ads playbooks driving Fibbler's impressive growth

↳ Crafting a compelling strategic narrative that resonates with your ICP

↳ Augmenting LinkedIn Ads with build-in-public organic content

No fluff, just 40 minutes of actionable insights between two marketing nerds who've lived the LinkedIn Ads struggle.

Bon appétit 🤌

B2B marketers, here’s the exact content marketing strategy we're using (& why most B2Bs get it wrong):

In this week's KlientBoost Kitchen recipe, you’ll learn:

↳ A simple framework for creating a data-driven content strategy

↳ How to pull content ideas from your market (instead of pushing more noise)

↳ A multi-use system that turns 1 podcast into 40+ pieces of content

↳ A 5-step framework for creating world-class, high-performing content

↳ Why checkbox marketing is burning your budget (and how to stop it)

Time to take your content strategy from half-baked to Michelin star.

Grab your notepad, this one's got heat 🌶️

Bon appétit 🤌