In this episode, we sit down with the team behind Jelly IV, the sugar-free, liver-supporting hydration brand disrupting the supplement space. We break down why functional hydration is replacing sugary powders and social recovery.

Perfect for nights out, happy hour, and vacations—Jelly IV’s Pregame Chaser is more than just electrolytes. It’s a science-backed solution for hydration, liver support, and social recovery. With zero sugar and key ingredients to help you bounce back faster, it’s the ultimate functional beverage.

🔬 Related Blog: https://nulivscience.com/sugar-free-functional-science-backed-hydration/
📈 Explore our ingredients: https://nulivscience.com
💡 Learn about bioavailability: A Guide to Absorption

Kenn Israel has spent over three decades in the supplement industry—and he’s not here for the gimmicks. In this episode, he joins us to talk about what actually matters: clinically validated ingredients, outcomes people can feel, and why trust is the new differentiator.

💡 We dive into:

• The evolution of gut health supplement trends
• Why natural recovery supplements are no longer just for athletes
• What’s real (and what’s not) in the longevity supplements space
• How to spot a science-backed supplement formulation from a marketing ploy

Whether you’re a health-conscious consumer, a wellness founder, or a brand builder—this conversation gives you the roadmap to cut through the noise.

🔗 Read the full blog at
🎥 Watch on YouTube:

Why do some supplements work better than others? The answer lies in science-backed supplement formulation and clinically validated supplement ingredients. In this episode of In the Mix, we sit down with Steven, CEO and Founder of Historic Labs for a candid conversation on the realities of building a successful supplement brand and effective formulas in today’s competitive market.

From the growing demand for clinically backed ingredients like AstraGin and Senactiv, to the importance of transparent manufacturing partnerships, Steve offers valuable insight into what it takes to stay relevant, effective, and trusted in the nutraceutical space.

What You’ll Learn:
• Why Astragin and Senactiv are used in top-tier formulations
• How to build long-term partnerships in supplement manufacturing
• The role of transparency in branding and formulation
• Ingredient quality, sourcing, and clean label trends
• Common mistakes new supplement brands make
• What to look for in a manufacturing partner

If you’re a supplement brand, formulator, manufacturer, or just curious about what goes on behind the scenes, this episode covers the science, strategy, and long-term thinking that drives meaningful innovation in the world of sports nutrition and health supplements.