Why do some supplements work better than others? The answer lies in science-backed supplement formulation and clinically validated supplement ingredients. In this episode of In the Mix, we sit down with Steven, CEO and Founder of Historic Labs for a candid conversation on the realities of building a successful supplement brand and effective formulas in today’s competitive market.

From the growing demand for clinically backed ingredients like AstraGin and Senactiv, to the importance of transparent manufacturing partnerships, Steve offers valuable insight into what it takes to stay relevant, effective, and trusted in the nutraceutical space.

What You’ll Learn:
• Why Astragin and Senactiv are used in top-tier formulations
• How to build long-term partnerships in supplement manufacturing
• The role of transparency in branding and formulation
• Ingredient quality, sourcing, and clean label trends
• Common mistakes new supplement brands make
• What to look for in a manufacturing partner

If you’re a supplement brand, formulator, manufacturer, or just curious about what goes on behind the scenes, this episode covers the science, strategy, and long-term thinking that drives meaningful innovation in the world of sports nutrition and health supplements.